I have a fear that podcasters are taking the “build it and they will come” approach. One’s attitude could quickly become cavalier once their newest episode is uploaded. Sit back, put your feet up, and wait for people to come find it, right? Wrong.
Podcasting has been around for longer than you think (over 10 years now!), but the ways it has enticed people to tell their stories, as well as connect with others in a very intimate way, has never felt fresher. Yet, while there are lots of potential podcasters out there ready to try it out for themselves, many get lost along the way. It’s easy to see why – the onslaught of “necessary” gear, like microphones, filters, and mixers and the time commitment involved, are intimidating distractions.
However, you don’t have to sweat it – not that much, anyway. With even the most basic tools, getting into podcasting is simpler than you think.
Spreaker’s been a part of the podcasting industry for almost six years now, and we’ve seen lots of changes in who’s trying it out and how the medium is approached. As its consumption continues to boom (at the beginning of 2016, Edison Research reported that 55% of Americans were aware of podcasting’s existence (compare that to 22% in 2006), and 36% had listened to one) we’ve seen it get adopted from both the bottom-up as well as the top-down. Podcasting has grown from a passion project to a full-time commitment for many, and corporations and broadcasting giants are turning to it for a more direct connection with clients and listeners.
Anya Grundmann is the Vice President of Programming and Audience Development at NPR, leading the network’s programming center in creating and acquiring high quality content, as well as engaging and growing both its public and digital radios’ audiences.
In addition to program acquisition, evaluation, and developments, she also oversees NPR’s weekly quiz show “Wait Wait…Don’t Tell Me“, and manages NPR’s Worldwide Service and the network’s channel on Sirius XM Satellite Radio.
We decided to interview Anya to get an inside look at her work at the programming center, hoping to learn how to create high-quality and successful audio from the very best. Moreover, we’re sure that her vast knowledge of the podcasting field will be useful to whoever is reading this interview.
Carole has been a freelance writer, content creator, ghostwriter, and a social media and PR consultant for over five years. She has won 3 blogging awards, and was recently featured in the top 10 Social Media/PR agencies as “Best in the Business” by the Tampa Bay Business Journal. Carole created her podcast The Crazy Marketing Ladies Show in 2014, bringing together four savvy ladies to interview guests offering great advice for those who have “caught” the entrepreneurial bug. She is currently working on the project #cycleofjoy, where she is inspiring people to find their own cycle of happiness.
We decided to interview Carole because her double-threat experience in both podcasting and marketing can be really helpful to those willing to boost their own podcast. So, let’s just start with the interview:
Kaitlin Prest is an audio artist working in radio, performance and installation. She is the creative director and host of Radiotopia’s The Heart, where she explores intimacy through innovative approaches to sound and storytelling. In 2015 she was the first podcaster to win the prestigious Prix Italia Award, for radio play Movies In Your Head. Her documentary work was awarded the Hearsay Festival’s Overall Prize 2014, and the National Community Radio Awards Outstanding Achievement in Documentary 2011. She has presented her audio performance and installation work at documentary and audio festivals around the world.
We decided to interview Kaitlin because we believe that her ability to produce and create quality audio storytelling can be inspiring to those of you who are willing to create something similar. So, let’s just start with the interview:
Heben and Tracy, hosts of BuzzFeed’s podcast Another Round, are two of the main speakers at the upcoming Podcast Movement on July 6th-8th. Heben was a senior editor at BuzzFeed and now works on The Late Show with Stephen Colbert, and Tracy is a writer and humorist at BuzzFeed. Together on Another Round they cover everything from race, gender, and pop culture, to squirrels, mangos, and bad jokes, all in one boozy show.
So, as podcasters and as content writers, we think they can enlighten you with their opinions on how to build a successful podcast. Let’s start with the interview:
Daniel is one of the main speakers at the upcoming Podcast Movement on July 6th-8th. As well as an award-winning podcaster, he also helps others launch and improve their own podcasts so that they can share their passions and find success. He creates training resources (like SEO for Podcasters) and podcasting tools (like My Podcast Reviews), and offers one-on-one consulting and group training. Daniel is a keynote speaker on podcasting and social media and he hosts a network of award-nominated shows covering how to podcast, clean-comedy, and the #1 unofficial podcast for ABC’s hit drama Once Upon a Time. He also writes about technology, productivity, and entrepreneurship on his personal blog.
So, as a podcast trainer and as a speaker, we think it could be insightful to know something more about his opinion on the podcasting field. Let’s start with the interview: