Tag Archives: strategy

Podcasting Tips

Why Podcasting Should Be a Part of Your Content Marketing Strategy

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Think about it: when you hear a good story or conversation, it sticks with you much longer than a Facebook post you glanced at does. This is because we engage with audio in a different way than we do with written content.

As Emma Rodero, a professor at Pompeu Fabra University in Barcelona, told The Atlantic,

“Audio is one of the most intimate forms of media because you are constantly building your own images of the story in your mind and you’re creating your own production. And that of course, is something that you can never get with visual media.”

Audio content involves the audience in the narrative; it entices them to imagine the people, places, and situations they’re listening to. This can help your brand create a deep and meaningful connection with potential customers.

Here are five reasons why you should start podcast for your brand:

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Podcasting Tips

Accelerate Your Podcast’s Growth With A Social Media Strategy

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socialmedia

Social media is a powerful marketing tool. It opens doors to gaining personal connections with your podcast subscribers. To benefit the most, develop a strategy that will increase your reach and save yourself time.

When email and Facebook are inaccessible, 45% of users feel “worried or uncomfortable.” Social media is rapidly playing a larger part in our lives and work environments. Our connected lifestyles produce a social shift in how we interact with our family, friends, and coworkers.

Smartphone penetration is making social media soar with affordable prices and faster wireless networks. With nearly 7.2 billion people on the planet, 1.7 billion people have active social media accounts.

Each social media channel opens opportunities for podcasters to adapt to the behaviors of their listeners. Neal Schaffer, a recognized social media speaker, believes that effective social media must start by operating with a plan.

If you desire to accelerate your podcast’s growth, it’s time to build a strategy. Here are some techniques for four social media channels:

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