Anyone that has been around since the beginning will find it hard to believe that it has been ten years since podcasts first arrived on the scene with iTunes 4.9. Although Apple cannot be credited with inventing the concept of digital audio episodes, there is no denying the iPod era paved the way and made it much easier to obtain content in an organised catalogue for the first time.
Only two days after launching podcasts, Apple announced that one million enthusiastic subscribers hopped on board the audio bandwagon. Sure, this growth dramatically slowed down, prompting some to predict its future demise, but the podcast has continued to grow under the radar for many years.
Here in the new media age, the facts speak for themselves with one billion subscribers across 250,000 unique podcasts and 8 million episodes. Outside of the podcast community, most are unaware that these figures show a massive audience, but by contrast a small number of people creating content when comparing to other forms of content creation.