Author Archives: Tonia

General Podcasting Tips

The Numbers Game: New Statistics added to Spreaker’s CMS

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Stats

We’ve got a mission to provide the most complete, all-in-one podcasting solution out there with our CMS. It’s a professional dashboard that covers editing, feeds, social media distribution, and monetization opportunities (amongst other things) so that you have greater control over your content. Now we’ve ticked one more thing off our list of features: introducing statistics to Spreaker’s CMS.

They’re easier to access, and now thanks to a beautiful new redesign, even easier to read. Plus we’ve added a few extra goodies while we were at it – you’ll have the key to unlocking your audience in no time.

Why statistics are important

The importance of understanding your statistics cannot be overstated. They offer you a complete reading of your listeners, like who they are and where they’re from. With that insight, you get a clear idea of your podcast’s progress and how to further develop your content; stats function as feedback, encouraging you to keep doing what you’re doing, or pushing you to experiment and improve your process.

Detailed statistics are also crucial data to report to ad agencies and sponsors if you’re looking to monetize your content (if that’s the route you want to take, of course – Spreaker offers an easier, more automatic revenue sharing program, too). Ad providers want to be able to match up products and the audiences they’ll be advertised to as best as possible, and the stats you provide should be leveraged accordingly (for example, they’ll want to be sure that the men’s shaving kits they’re pushing aren’t getting featured on children’s programming). It’s similar in approach to any other type of content monetization – even bloggers have to provide reports of their readership to their sponsors, because why place an ad on your page that isn’t likely to get read or paid attention to? With the help of detailed statistics, you’ll be able to show them the power of your podcast’s reach and the who, what, where, and why of your listeners with one go.

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General

An Update on Spreaker’s Statistics

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In any digital content industry, standards must be defined in order to protect advertisers – and ultimately the entire industry –  against bad data practices. Advertisers can continue to pay and benefit publishers only if the industry, as a whole, agrees on a set of metrics with which data or stats can be measured.

In the podcasting space, paid advertising is still in its infancy, and there are complications to consider. Take for instance the fact that content is often consumed through apps the publisher doesn’t have control over. For example, podcast listening apps (sometimes called “podcatchers”) allow users to subscribe to podcasts, which are then downloaded and consumed offline. However, in these cases, the only thing the publisher sees in his or her stats is a downloaded episode (either manually or automatically), but not whether or not it was listened to.

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Podcasting Tips

Why and How to Use Podcasting in Your Content Marketing Strategy

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It’s a podcasting renaissance, as we already know. I won’t reiterate how it can be affirmed, there’s already very looong literature available on that (sources here, here, and here).

Besides its general increased use, podcasting has also landed on new content landscapes in the past two years, becoming a medium that content marketers can turn to when it comes to building relationships with potential clients. Marketers and consultants – the entire marketing sector, even – have started using this “new” tool as another way to stay in touch with the communities that follow them.

As part of my job at Spreaker, I study what can seem like a heterogeneous podcasting ecosystem to find common patterns that can help me with my daily struggle in understanding this fast growing market. One of the most interesting things I’ve noticed in the last months is the use of podcasting as a main platform in content marketing strategies.

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About Spreaker General

Spreaker Spring Retreat 2016

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We’re back to our homes and desks after an exhilarating four days spent together in a small village close to Bologna, Italy.

This has been the first retreat of 2016 (our last one was this past December in Barcelona), and it’s become another testament to my personal feeling that the more we get to stay and play together, the more the team grows!

We had some really cool moments together, like personally welcoming aboard new team members we’ve been speaking with on Slack for months (which, you know, is weird! but is also one of the more mysterious sides of the remote working). We shared a gorgeous home out in the hills of Italy, cooking, sleeping, working, and just chilling out. It was also the first time Rob had ever been to Italy (he’s still surprised about how Italians cook pasta).

As it happens during professional events, we had a detailed schedule. Here are the highlights from these truly awesome days together:

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Mobile App News

Access Your Stats on iOS from the Spreaker Studio App

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Yesterday we released a new update for Spreaker Podcast Radio for iOS that caused issues for a few users due to the fact that from now on, stats will only be displayed on Spreaker Studio.

What does this mean?

Actually, nothing has changed apart from the new path you’ll need to take in order to get to your data. You’ll still get complete access to all of your stats, of course, but now you’ll just have to open Spreaker Studio on your iOS device to get to it, instead of Spreaker Podcast Radio.

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About Spreaker General

Spreaker Retreat in Barcelona

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spreaker-retreat

As most of you know, Spreaker‘s teammates work remotely, connecting from 5 different countries and three different time zones. This means lots of emails, Skype calls, Google Hangouts, Slack channels, and one retreat a year when we can finally get together to have face to face meetings and brain storming sessions.

And it’s finally that time again; we’re about to set off on our retreat in Barcelona, from December 9th until the 14th, to work cheek to cheek!

Here’s our schedule:

Working Space: We’ve chosen to work from the Talent Garden hub in Barcelona, one of the many Talent Garden offices around Europe, including the Lithuania hub where our UI/UX designer Brigita already works.

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General News Podcasting Tips Product

Spreaker Studio for Mac and Windows: What’s New!

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About one month ago, when we released the first version of Spreaker Studio for Mac and Windows, we got a lot of downloads and received a ton of feedback that helped us develop the new release we’re introducing to you today.

Broadcasting with Spreaker Studio for Mac and Windows will never be the same!

Update: Listen to this Spreaker Live Shows 39 min episode for a complete audio explanation of all the features of Spreaker Studio for Desktop on Mac/Windows:

Let’s go into details and see what’s new in this release.

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Spreaker Live Show Podcast

Spreaker Live Show: Podcasts vs. Radio Content with Steven Goldstein

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cover-art-v5We’re getting ready for another live podcast episode today at 3pm PST / 6pm EST!  In episode 34, our Head of Content Rob Greenlee will be behind the mic together with the inspiring Steven Goldstein as his guest, discussing the relationship between podcasts and radio content.

Steven, CEO of AmplifiMedia.com, is recognized as a thought leader in audio programming, marketing, and management. He has developed numerous successful radio brands and nurtured and advanced local and national talent at NBC Radio, CBS Radio, and Sega Communications.  

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Mobile App Product

Introducing the new Spreaker Podcast Radio for Android

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We’re excited to introduce Spreaker Podcast Radio for Android, now available to be downloaded! It’s a unique, lean-back listening experience, tailored to your tastes.

Discover popular podcasts and find new favorites with the help of curated channels and lists, all created by special sponsors and partners, as well as Spreaker’s editorial team.

And now, content is personalized with new playlists, created according to what you like and want to listen to, even when you’re offline. It’s all at your fingertips, for your enjoyment.

Want to see how it works? Let’s walk you through the app’s four main sections.

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News Podcasting Tips Product

Spreaker Studio is now Available for Windows and Mac

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Today we are happy to introduce our latest tech milestone that will give you the chance to record and stream live in an even more professional way, in a stabler environment.

The new Spreaker Studio app is now available for download on Windows and Mac. You’ll have all that you need to stream live or record a professional podcast, using a fine-tuned broadcasting studio from the comfort of your PC. Plus you’ll be able to take guest call-ins with ease without any additional configuration.

For those of you currently using Spreaker Studio for Android or iOS, things will look familiar. Let’s jump in and have a walk through all the features the app offers.

Update: Listen to this Spreaker Live Show’s 39 min episode for a complete audio explanation of all the features of Spreaker Studio for Desktop on Mac/Windows:

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