Bruce Wawrzyniak, host of “Now Hear This Entertainment” wrote in a previous guest post that he fears podcasters are constantly adopting a “build it and they will come” approach. But with over 1 million podcasts in circulation, distribution on a variety of different platforms is not enough – although, with Spreaker’s one-click distribution, it does help. But the question remains: how can you promote your podcast?
When we launched Spreaker’s plan for enterprise users in 2019 we had the goal of being the ultimate podtech solution for podcast publishers. Since its launch, we’ve helped podcasters and publishers like SKY, Global, Mondadori, Vanity Fair Italy, and Spain, HBO Latin America, connect with advertisers, scale their monetization, and efficiently manage podcast content.
Podcasting is no longer a budding media experiment. It is a mainstream medium that plays an essential role in the advertising and marketing strategies of thousands of podcast publishers, who are facing the challenge of managing massive amounts of audio content while simultaneously trying to monetize their entire catalog.
The last several weeks have been nothing short of an emotional rollercoaster thanks to the COVID-19 pandemic. We’re all experiencing big changes and shifts in our daily routines, especially because the vast majority of us are quarantined in our homes. From anxious to grateful and bored to hopeful, we’re all likely experiencing a vast array of emotions on a daily basis. In this time of uncertainty, not only is that okay, but it’s completely understandable!
We’re excited to share that Spreaker is the hosting and distribution vendor within the podcast space at six Staples Connect retail stores in the Boston area!
Earlier this month, Staples US Retail announced the opening of Staples Connect, a reinvented store with coworking, podcasting and community event spaces where professionals, teachers and students alike can connect and grow. The first six Staples Connects have opened in the home state – Massachusetts – of Staples US Retail in Cambridge, Somerville, Needham, Boston, Brighton and Danvers.
Since last January’s launch of Spreaker Enterprise – the ultimate podtech solution that connects publishers and advertisers (plus a lot more!) – we’ve been busy simplifying the management and monetization of audio departments for companies like Vanity Fair (Italy and Spain), HBO (Latin America) and Red Bull… just to name a few! While we develop customized (yet very scalable) technology for each Spreaker Enterprise client, we’re always working to provide an even more robust set of baseline features. That’s exactly why we’re thrilled to introduce our new private podcast RSS feed feature!
We’re pleased to announce that it’s now possible to schedule podcast episodes straight from Spreaker Studio for mobile – a feature that was previously available via Spreaker Studio for Desktop. All it takes is a few taps to schedule your podcast while out and about!
We’ve made a simple change that’s going to have a big impact on how listeners find you: we’ve updated our categories. Why is this so important? The latest version of Spreaker’s categories are now the same as Apple Podcasts’ categories – making for quicker, better, categorization for you!
We’re thrilled to announce that Popcorn Psychology has officially joined Bloom, our podcast content development program. We launched the program back in August as a way to assist talented independent podcasters who could benefit from the production support of a larger team (like Spreaker!).
Popcorn Psychology is a podcast hosted by three licensed therapists – Ben Stover, M.A., L.C.P.C., Hannah Espinoza, M.A., L.C.P.C., and Brittney Brownfield, M.S., L.C.P.C. – who spend each episode breaking down and analyzing popular movies and characters from the perspectives of a child, individual, and marriage and family therapist. With the goal of decreasing the stigma of mental health and therapy, the podcast launched in April 2018 as a result of the hosts being shocked by the public’s reaction to “Star Wars: The Last Jedi.”
We’re so thrilled to announce the initial success of Spreaker Prime, our new white-glove service for talented independent podcasters and networks. In the first three months of the revenue-sharing program, our Spreaker Prime podcasters generated $1 million dollars via programmatic advertising, with sixty-percent of the profits going directly to the podcasters!
