Growing your podcast audience is something you should do regularly, dedicating just as much time and passion as you do when crafting and recording each of your podcast episodes. But marketing your podcast can be frustrating. There are so many shows out there. It is getting harder to make your podcast stand out from the crowd. However, the good news is that an audiogram can help your show pop and grab potential listener’s attention.
“More involved than a gif, less commitment than a video, these are like small flavorful tastes to tempt passers-by into committing to a whole meal.”
– Lindsay Friel, The Podcast Host
In fact, Headliner performed a study where they shared a podcast episode on Facebook in two different ways, which include using a static image versus an audiogram, and the audiogram generated five times the results and traffic. The static image generated 118 clicks and the audiogram generated 660 clicks. An audiogram is a static image that’s converted into a video by placing audio, a waveform, and transcriptions over it.
As outlined by Podcast Insights, if podcasters don’t have a video podcast, then creating video assets for your episode, in the form of audiograms, can help your content perform better when shared online.