Tag Archives: audience engagement

Podcasting Tips

Why Podcasting Should Be a Part of Your Content Marketing Strategy

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Think about it: when you hear a good story or conversation, it sticks with you much longer than a Facebook post you glanced at does. This is because we engage with audio in a different way than we do with written content.

As Emma Rodero, a professor at Pompeu Fabra University in Barcelona, told The Atlantic,

“Audio is one of the most intimate forms of media because you are constantly building your own images of the story in your mind and you’re creating your own production. And that of course, is something that you can never get with visual media.”

Audio content involves the audience in the narrative; it entices them to imagine the people, places, and situations they’re listening to. This can help your brand create a deep and meaningful connection with potential customers.

Here are five reasons why you should start podcast for your brand:

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Podcasting Tips

4 Reasons to Podcast With Your Mobile Device

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Mobility is the best part about podcasting. Whether you’re attending a conference or enjoying a music concert, there’s an opportunity to capture excellent audio for your listeners.

Anny Solway, a contributor at Business 2 Community, says, “One of the great advantages of podcasting is its flexibility in terms of time and format.”

Mobile podcasting is a fun way to engage your audience into new sounds. It’s a good investment into showing, not just telling, your listeners how you can think outside the box and provide them with exceptional content.

The future of podcasting includes mobile devices. Let the Spreaker community help you. Here are five reasons to record on the go:

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News Podcasting Tips

How A Social Media Campaign Will Boost Podcast Subscriptions

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According to “The Infinite Dial 2015,”a study produced by Edison Research and Triton Digital, researchers found that 49% of the public are familiar with the term podcasting and 33% have listened to podcasts. Moreover, Facebook is the most used social media channel with nearly two-thirds (65 percent) of people using the service.

With podcasting growing in popularity, social media can be used as a catalyst to increase your podcast’s growth. Running a social media campaign is much more than gaining organic reach.

As part of your digital marketing strategy, social media campaigns can yield results beyond the normal constraints. Gains like brand awareness, website traffic, and podcast subscriptions are just a few additional by-products.

A social media campaign doesn’t begin when you send out a tweet. Like Spreaker podcasters understand, trends drive the efforts of the most successful brands. Depending on the scale of your campaign, you should spend days, even weeks just planning.

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