Tag Archives: business strategy

Podcasting Tips

Why Podcasting Should Be a Part of Your Content Marketing Strategy

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Think about it: when you hear a good story or conversation, it sticks with you much longer than a Facebook post you glanced at does. This is because we engage with audio in a different way than we do with written content.

As Emma Rodero, a professor at Pompeu Fabra University in Barcelona, told The Atlantic,

“Audio is one of the most intimate forms of media because you are constantly building your own images of the story in your mind and you’re creating your own production. And that of course, is something that you can never get with visual media.”

Audio content involves the audience in the narrative; it entices them to imagine the people, places, and situations they’re listening to. This can help your brand create a deep and meaningful connection with potential customers.

Here are five reasons why you should start podcast for your brand:

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Interview: Carole Sanek at Podcast Movement

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meCarole has been a freelance writer, content creator, ghostwriter, and a social media and PR consultant for over five years. She has won 3 blogging awards, and was recently featured in the top 10 Social Media/PR agencies as “Best in the Business” by the Tampa Bay Business Journal. Carole created her podcast The Crazy Marketing Ladies Show in 2014, bringing together four savvy ladies to interview guests offering great advice for those who have “caught” the entrepreneurial bug. She is currently working on the project #cycleofjoy, where she is inspiring people to find their own cycle of happiness.

We decided to interview Carole because her double-threat experience in both podcasting and marketing can be really helpful to those willing to boost their own podcast. So, let’s just start with the interview:

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