Tag Archives: downloads

General

An Update on Spreaker’s Statistics

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In any digital content industry, standards must be defined in order to protect advertisers – and ultimately the entire industry –  against bad data practices. Advertisers can continue to pay and benefit publishers only if the industry, as a whole, agrees on a set of metrics with which data or stats can be measured.

In the podcasting space, paid advertising is still in its infancy, and there are complications to consider. Take for instance the fact that content is often consumed through apps the publisher doesn’t have control over. For example, podcast listening apps (sometimes called “podcatchers”) allow users to subscribe to podcasts, which are then downloaded and consumed offline. However, in these cases, the only thing the publisher sees in his or her stats is a downloaded episode (either manually or automatically), but not whether or not it was listened to.

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General News Product

Infographic: What’s going on with your listeners?

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It’s been 8 months, and now it’s time to update you all with fresh data on Spreaker’s audience. We know how important it is to be aware of who the average listener is and what they do. We updated our last infographic with the goal of helping you get to know Spreaker’s audience better, which should also help you better engage with your listeners. 

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News Product

What’s going on with Spreaker’s listeners?

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Last November we published an infographic with the aim of helping you understand your Spreaker audience and better engage with your listeners, plus give you the upper hand with new data that can be used to monetize your content.

After 6 months we want to give you an update on who’s listening to your content on Spreaker.

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News Podcasting Tips

Infographic: What’s Going on with Your Listeners?

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Statistics are extremely important when it comes to really understanding your audience, and it’s why we make sure to always give you updated numbers on how your shows and tracks are doing.

It’s just as important to get the bigger picture, too, so starting this month, we’ll be sharing Spreaker‘s monthly overall stats. We want to be more open with you, plus give you a better feel of the context you’re working within.

Take a look at our eye-popping info graphic, featuring detailed data on overall listening time from streaming sources (download data isn’t available).

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