What would your podcast be if your listeners weren’t there? It would just be a one-way conversation, a full-on monologue shared with no one but yourself. There’s almost no point in producing a podcast if there’s no one there to dialogue with.
And so, once you’ve found the right words to say and have used the best tools at your disposal to do so, the next step is to really focus on getting those words to open ears – and get them wanting more.
There are three components to reaching listeners and getting them hooked: distribution, engagement, and getting them loyal. Here’s how to approach each using Spreaker’s professional podcasting tools:
1. Distributing your podcast
The heart of your podcast distribution lies in one, perhaps unassuming, link: your RSS feed. By submitting your RSS feed link to the variety of podcast networks and podcatchers out there, like iTunes or Stitcher, you’ll be adding your podcast to some of the most popular libraries out there. That’s actually where a lot of listeners hang out, too, to browse through and subscribe.
Spreaker provides an RSS feed link for every account, podcast, and episode you create, and to find out how to obtain and submit them to iTunes, Stitcher, Google Play Music, and more, take a look here. Once you’ve set things up, every time you publish something new on your podcast page, it will also get automatically published to those libraries.
Similarly, you can set your podcast to export to SoundCloud and YouTube, as well as become a part of iHeartRadio’s and SONOS’ networks. To get your episodes exported automatically to SoundCloud and YouTube, go to your settings in the CMS. From there, just click on CONNECT:
iHeartRadio and SONOS require submitting your podcast through an approval process, but if you do get accepted, you’ll be featured alongside some of today’s more popular podcasts, like Ear Biscuits and Pod Save America. Get the details on how to do that here.
2. Engaging your listeners
In order to get the conversation going with your listeners, you’ll want to place yourself in a space that allows for dialogue. In this case, you’ll really have to leverage the “social” aspect of social media. Posting your podcast to Facebook, Twitter, Tumblr, and the like allows listeners to truly interact with you. They can like, share, and leave comments directly under your episodes – in other words, respond and exchange their thoughts and feelings about your podcast with you.
Getting onto those social networks is key, and to facilitate that are the auto-sharing options available through Spreaker’s CMS. You can see exactly how they work here.
The best example of how this can play out is on Twitter. When you share a link of your episode to Twitter, Spreaker’s embedded player will generate automatically. Listeners can like and share your episode, as well as get a full view of your podcast’s artwork.
There’s one more way to get listeners to engage with your podcast, and that’s to subscribe. It’s the easiest way for them to opt-in and directly receive news on all your latest episodes. One way to include a “subscribe” call-to-action to your arsenal is to export your podcast to YouTube, which Daniel J. Lewis of The Audacity to Podcast encourages, too: “I’m a fan of making things easy for your audience. You should especially want things to be easy for your potential audience to subscribe.That’s where you can use the YouTube subscription link to encourage more people to subscribe to your YouTube channel.” See what he means here.
3. Cultivate listener loyalty
Listener loyalty is what every podcaster ultimately strives for – to get listeners returning eagerly to every new episode or piece of news. To ensure their return, aim to prolong their listening experience in some way.
This can start with your podcast itself, and with Spreaker’s episode chapters, in particular. Chapters are effective tools to immerse your listeners in your topic, diversifying your storytelling with content from external mediums, like images and links to blog posts and videos.
Aside from external content, chapters are also a great way to add calls-to-action with specific links. For example, you can lead listeners to registration forms where they can add their names and emails. With that information, you can send them occasional reminders or related newsletters directly to their inbox and keep their interests piqued in-between episodes. Learn more about inserting chapters right from Spreaker’s CMS here.
Reaching out to listeners and getting them to continuously engage with your podcast is the most important part of the podcasting process (once you’ve completed recording and editing). Make sure that when you do lay out your strategy, you keep all three outreach components in mind in order to really connect with your listeners. You’ll find yourself with a solid fanbase to support your podcast.
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