Author Archives: Tonia

Podcasting Tips

4 Things To Do To Start A Company Podcast

Feb 21, 2018 / By / No Comment

“Video killed the radio star,” sang The Buggles in 1979. For almost 40 years they were so right that some people might have thought that they were soothsayers.

Recently, something’s changed and the radio stars — or the podcast stars, to be precise — are finally having their revenge! Podcasts are becoming increasingly popular, and some of them are so well-followed that even companies are using this medium as a way to conquer new audiences and drive the product they’re selling.

Babbel, the world’s leading language learning app, started an Italian podcast called 4 Verticale in February 2016. The two hosts, Stefano and Giulia, are storytellers who share their experiences with listeners: living abroad, being expats, making fools of themselves in foreign languages, and also sharing Venetian words that are used all over the world and Italian vintage insults. It’s all about being interesting, funny and engaging their audience.

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Podcasting Tips

New: Creating an App for Your Podcast Just Got Easier!

Oct 24, 2017 / By / No Comment

Connect with your audience more directly with an exclusive experience, all while expanding on your brand, with a customized Mobile App dedicated to your show.

It’s a seemingly small addition to your podcast’s overall distribution system that offers considerable benefits. It’s just about the closest you can get to your listeners, who can download your app (from either iTunes or Google Play—you can choose where to place it) and use it to get direct access to your show and only your show. There’s no getting distracted by other podcasts, and they’ll be able to give back and show you their love and appreciation by liking your episodes and leaving comments.

Aside from this intimate experience, Mobile Apps also offer a way to expand and build upon your podcast’s mission, what it stands for, and the brand you’ve constructed around it. It’s a professional touch that impresses listeners as well as potential sponsors looking for established podcasts to support and work with.

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General Podcasting Tips

Pick your Sounds with Ease with Spreaker Studio iOS 11

Sep 27, 2017 / By / 2 Comments

Spreaker Studio iOS 11 Make it Even Easier to Pick your Sounds for your Podcast

Music libraries are increasingly becoming more like dispersed pockets of musical treasure: some albums tucked away in folders on your device, some songs just stored on iCloud, some tracks shared with you through Dropbox. So when you’re uploading music to your podcast, you want to easily be able to tap into your library, however spread out it may be!

That’s what our podcasting community has shared with us and we want podcasting reflect the way that you work best. Recording and editing your content with Spreaker Studio on your iPhone or iPad gives you the mobility to podcast on the go, and now with the new iOS update you can directly insert media files that you have on your device, both locally and in the cloud, without needing to shuffle them around into a single folder first.

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Listening News Podcasting Tips

Find New Podcasts with Ease with Spreaker’s New Home Page

Aug 30, 2017 / By / 1 Comment

Approaching new podcasts to listen to is an exciting, though totally overwhelming endeavor. There are just so. Many. Podcasts. Thousands of them at your fingertips, to rummage through like an overflowing vintage sale that just received its last haul.

How about this one? Or that? Are you in the mood for a true crime podcast now? Maybe a personal coach later? Any tip or recommendation to guide that search is welcome, as is rethinking the way we look for new content (and old, too!) in the first place.

At Spreaker we’ve decided to give the entire process our own spin, and we’re thrilled to present Spreaker’s new home page. It’s your map to navigating that immense sea of audio content.
And podcast producers, you’ll be benefiting, too. Of course, you want your work to appear front and center to listeners likely to love it, but it’s easy to get drowned out when you’re competing with so many voices. You want to trust that your podcast will get the reach it deserves.

With featured podcasts, curated lists you’ll love, and content based on where you’re located, the new home page offers an effortless podcast-searching experience.

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Podcasting Tips

Spreaker’s All New Revenue Sharing Program

Aug 14, 2017 / By / 2 Comments

(Updated on April 2019)

How Full Control of Ad Injection is Revolutionizing Podcast Monetization

Great content has real value: your engagement with your audience is precious. The more you feel empowered and in control of the true value of your podcast, the more you will be able to really give to it and make it thrive. That’s why feeling fully in control of the way your podcast monetizes is important.

Savvy advertisers are already on to the phenomenal potential of audio content and are investing, big time. But there may remain a lingering concern that by accepting ads, you might be ‘handing over reins’ of your episode structure to advertisers. And what kind of money is there to be made, given the potential compromise?

Here at Spreaker, we resolutely believe that you CAN make your podcast steadily and seriously fruitful money-wise, while also keeping full control over your episodes. Earlier this year, we launched our Revenue Sharing program, allowing podcasters to earn money for every listen or impression. We are now delighted to announce that the program has graduated from its beta version, into a fully fledged sophisticated ad revenue system.

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General Podcasting Tips

The Numbers Game: Spreaker’s Statistics

Feb 8, 2017 / By / 1 Comment

(Updated July 2019) We’ve got a mission to provide the most complete, all-in-one podcasting solution out there with our CMS. It’s a professional dashboard that covers editing, feeds, social media distribution, and monetization opportunities (amongst other things) so that you have greater control over your content. Now we’ve ticked one more thing off our list of features: having in-depth statistics on Spreaker’s CMS.

They’re easy to access, and thanks to a beautiful redesign, even easier to read. Plus we’ve added a few extra goodies while we were at it – you’ll have the key to unlocking your audience in no time.

Why statistics are important

The importance of understanding your statistics cannot be overstated. They offer you a complete reading of your listeners, like who they are and where they’re from. With that insight, you get a clear idea of your podcast’s progress and how to further develop your content; stats function as feedback, encouraging you to keep doing what you’re doing, or pushing you to experiment and improve your process.

Detailed statistics are also crucial data to report to ad agencies and sponsors if you’re looking to monetize your content (if that’s the route you want to take, of course – Spreaker offers an easier, more automatic revenue sharing program, too). Ad providers want to be able to match up products and the audiences they’ll be advertised to as best as possible, and the stats you provide should be leveraged accordingly (for example, they’ll want to be sure that the men’s shaving kits they’re pushing aren’t getting featured on children’s programming). It’s similar in approach to any other type of content monetization – even bloggers have to provide reports of their readership to their sponsors, because why place an ad on your page that isn’t likely to get read or paid attention to? With the help of detailed statistics, you’ll be able to show them the power of your podcast’s reach and the who, what, where, and why of your listeners with one go.

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General

An Update on Spreaker’s Statistics

Jan 23, 2017 / By / No Comment

In any digital content industry, standards must be defined in order to protect advertisers – and ultimately the entire industry –  against bad data practices. Advertisers can continue to pay and benefit publishers only if the industry, as a whole, agrees on a set of metrics with which data or stats can be measured.

In the podcasting space, paid advertising is still in its infancy, and there are complications to consider. Take for instance the fact that content is often consumed through apps the publisher doesn’t have control over. For example, podcast listening apps (sometimes called “podcatchers”) allow users to subscribe to podcasts, which are then downloaded and consumed offline. However, in these cases, the only thing the publisher sees in his or her stats is a downloaded episode (either manually or automatically), but not whether or not it was listened to.

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Podcasting Tips

Why and How to Use Podcasting in Your Content Marketing Strategy

Nov 15, 2016 / By / No Comment

It’s a podcasting renaissance, as we already know. I won’t reiterate how it can be affirmed, there’s already very looong literature available on that (sources here, here, and here).

Besides its general increased use, podcasting has also landed on new content landscapes in the past two years, becoming a medium that content marketers can turn to when it comes to building relationships with potential clients. Marketers and consultants – the entire marketing sector, even – have started using this “new” tool as another way to stay in touch with the communities that follow them.

As part of my job at Spreaker, I study what can seem like a heterogeneous podcasting ecosystem to find common patterns that can help me with my daily struggle in understanding this fast growing market. One of the most interesting things I’ve noticed in the last months is the use of podcasting as a main platform in content marketing strategies.

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About Spreaker General

Spreaker Spring Retreat 2016

May 23, 2016 / By / No Comment

We’re back to our homes and desks after an exhilarating four days spent together in a small village close to Bologna, Italy.

This has been the first retreat of 2016 (our last one was this past December in Barcelona), and it’s become another testament to my personal feeling that the more we get to stay and play together, the more the team grows!

We had some really cool moments together, like personally welcoming aboard new team members we’ve been speaking with on Slack for months (which, you know, is weird! but is also one of the more mysterious sides of the remote working). We shared a gorgeous home out in the hills of Italy, cooking, sleeping, working, and just chilling out. It was also the first time Rob had ever been to Italy (he’s still surprised about how Italians cook pasta).

As it happens during professional events, we had a detailed schedule. Here are the highlights from these truly awesome days together:

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Mobile App News

Access Your Stats on iOS from the Spreaker Studio App

May 18, 2016 / By / No Comment

Yesterday we released a new update for Spreaker Podcast Radio for iOS that caused issues for a few users due to the fact that from now on, stats will only be displayed on Spreaker Studio.

What does this mean?

Actually, nothing has changed apart from the new path you’ll need to take in order to get to your data. You’ll still get complete access to all of your stats, of course, but now you’ll just have to open Spreaker Studio on your iOS device to get to it, instead of Spreaker Podcast Radio.

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