Author Archives: Tonia

Listening News Podcasting Tips

Find New Podcasts with Ease with Spreaker’s New Home Page

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Approaching new podcasts to listen to is an exciting, though totally overwhelming endeavor. There are just so. Many. Podcasts. Thousands of them at your fingertips, to rummage through like an overflowing vintage sale that just received its last haul.

How about this one? Or that? Are you in the mood for a true crime podcast now? Maybe a personal coach later? Any tip or recommendation to guide that search is welcome, as is rethinking the way we look for new content (and old, too!) in the first place.

At Spreaker we’ve decided to give the entire process our own spin, and we’re thrilled to present Spreaker’s new home page. It’s your map to navigating that immense sea of audio content.
And podcast producers, you’ll be benefiting, too. Of course, you want your work to appear front and center to listeners likely to love it, but it’s easy to get drowned out when you’re competing with so many voices. You want to trust that your podcast will get the reach it deserves.

With featured podcasts, curated lists you’ll love, and content based on where you’re located, the new home page offers an effortless podcast-searching experience.

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Podcasting Tips

Spreaker’s All New Revenue Sharing Program

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How Full Control of Ad Injection is Revolutionizing Podcast Monetization

Great content has real value: your engagement with your audience is precious. The more you feel empowered and in control of the true value of your podcast, the more you will be able to really give to it and make it thrive. That’s why feeling fully in control of the way your podcast monetizes is important.

Savvy advertisers are already on to the phenomenal potential of audio content and are investing, big time. But there may remain a lingering concern that by accepting ads, you might be ‘handing over reins’ of your episode structure to advertisers. And what kind of money is there to be made, given the potential compromise?

Here at Spreaker, we resolutely believe that you CAN make your podcast steadily and seriously fruitful money-wise, while also keeping full control over your episodes. Earlier this year, we launched our Revenue Sharing program, allowing podcasters to earn money for every listen or impression. We are now delighted to announce that the program has graduated from its beta version, into a fully fledged sophisticated ad revenue system.

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General Podcasting Tips

The Numbers Game: New Statistics added to Spreaker’s CMS

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We’ve got a mission to provide the most complete, all-in-one podcasting solution out there with our CMS. It’s a professional dashboard that covers editing, feeds, social media distribution, and monetization opportunities (amongst other things) so that you have greater control over your content. Now we’ve ticked one more thing off our list of features: introducing statistics to Spreaker’s CMS.

They’re easier to access, and now thanks to a beautiful new redesign, even easier to read. Plus we’ve added a few extra goodies while we were at it – you’ll have the key to unlocking your audience in no time.

Why statistics are important

The importance of understanding your statistics cannot be overstated. They offer you a complete reading of your listeners, like who they are and where they’re from. With that insight, you get a clear idea of your podcast’s progress and how to further develop your content; stats function as feedback, encouraging you to keep doing what you’re doing, or pushing you to experiment and improve your process.

Detailed statistics are also crucial data to report to ad agencies and sponsors if you’re looking to monetize your content (if that’s the route you want to take, of course – Spreaker offers an easier, more automatic revenue sharing program, too). Ad providers want to be able to match up products and the audiences they’ll be advertised to as best as possible, and the stats you provide should be leveraged accordingly (for example, they’ll want to be sure that the men’s shaving kits they’re pushing aren’t getting featured on children’s programming). It’s similar in approach to any other type of content monetization – even bloggers have to provide reports of their readership to their sponsors, because why place an ad on your page that isn’t likely to get read or paid attention to? With the help of detailed statistics, you’ll be able to show them the power of your podcast’s reach and the who, what, where, and why of your listeners with one go.

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General

An Update on Spreaker’s Statistics

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In any digital content industry, standards must be defined in order to protect advertisers – and ultimately the entire industry –  against bad data practices. Advertisers can continue to pay and benefit publishers only if the industry, as a whole, agrees on a set of metrics with which data or stats can be measured.

In the podcasting space, paid advertising is still in its infancy, and there are complications to consider. Take for instance the fact that content is often consumed through apps the publisher doesn’t have control over. For example, podcast listening apps (sometimes called “podcatchers”) allow users to subscribe to podcasts, which are then downloaded and consumed offline. However, in these cases, the only thing the publisher sees in his or her stats is a downloaded episode (either manually or automatically), but not whether or not it was listened to.

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Podcasting Tips

Why and How to Use Podcasting in Your Content Marketing Strategy

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It’s a podcasting renaissance, as we already know. I won’t reiterate how it can be affirmed, there’s already very looong literature available on that (sources here, here, and here).

Besides its general increased use, podcasting has also landed on new content landscapes in the past two years, becoming a medium that content marketers can turn to when it comes to building relationships with potential clients. Marketers and consultants – the entire marketing sector, even – have started using this “new” tool as another way to stay in touch with the communities that follow them.

As part of my job at Spreaker, I study what can seem like a heterogeneous podcasting ecosystem to find common patterns that can help me with my daily struggle in understanding this fast growing market. One of the most interesting things I’ve noticed in the last months is the use of podcasting as a main platform in content marketing strategies.

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About Spreaker General

Spreaker Spring Retreat 2016

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We’re back to our homes and desks after an exhilarating four days spent together in a small village close to Bologna, Italy.

This has been the first retreat of 2016 (our last one was this past December in Barcelona), and it’s become another testament to my personal feeling that the more we get to stay and play together, the more the team grows!

We had some really cool moments together, like personally welcoming aboard new team members we’ve been speaking with on Slack for months (which, you know, is weird! but is also one of the more mysterious sides of the remote working). We shared a gorgeous home out in the hills of Italy, cooking, sleeping, working, and just chilling out. It was also the first time Rob had ever been to Italy (he’s still surprised about how Italians cook pasta).

As it happens during professional events, we had a detailed schedule. Here are the highlights from these truly awesome days together:

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Mobile App News

Access Your Stats on iOS from the Spreaker Studio App

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Yesterday we released a new update for Spreaker Podcast Radio for iOS that caused issues for a few users due to the fact that from now on, stats will only be displayed on Spreaker Studio.

What does this mean?

Actually, nothing has changed apart from the new path you’ll need to take in order to get to your data. You’ll still get complete access to all of your stats, of course, but now you’ll just have to open Spreaker Studio on your iOS device to get to it, instead of Spreaker Podcast Radio.

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About Spreaker General

Spreaker Retreat in Barcelona

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As most of you know, Spreaker‘s teammates work remotely, connecting from 5 different countries and three different time zones. This means lots of emails, Skype calls, Google Hangouts, Slack channels, and one retreat a year when we can finally get together to have face to face meetings and brain storming sessions.

And it’s finally that time again; we’re about to set off on our retreat in Barcelona, from December 9th until the 14th, to work cheek to cheek!

Here’s our schedule:

Working Space: We’ve chosen to work from the Talent Garden hub in Barcelona, one of the many Talent Garden offices around Europe, including the Lithuania hub where our UI/UX designer Brigita already works.

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General News Podcasting Tips Product

Spreaker Studio for Mac and Windows: What’s New!

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About one month ago, when we released the first version of Spreaker Studio for Mac and Windows, we got a lot of downloads and received a ton of feedback that helped us develop the new release we’re introducing to you today.

Broadcasting with Spreaker Studio for Mac and Windows will never be the same!

Update: Listen to this Spreaker Live Shows 39 min episode for a complete audio explanation of all the features of Spreaker Studio for Desktop on Mac/Windows:

Let’s go into details and see what’s new in this release.

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Spreaker Live Show Podcast

Spreaker Live Show: Podcasts vs. Radio Content with Steven Goldstein

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cover-art-v5We’re getting ready for another live podcast episode today at 3pm PST / 6pm EST!  In episode 34, our Head of Content Rob Greenlee will be behind the mic together with the inspiring Steven Goldstein as his guest, discussing the relationship between podcasts and radio content.

Steven, CEO of AmplifiMedia.com, is recognized as a thought leader in audio programming, marketing, and management. He has developed numerous successful radio brands and nurtured and advanced local and national talent at NBC Radio, CBS Radio, and Sega Communications.  

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