The Numbers Game: New Statistics added to Spreaker’s CMS

Feb 8,2017 / By Tonia / 1 Comment

We’ve got a mission to provide the most complete, all-in-one podcasting solution out there with our CMS. It’s a professional dashboard that covers editing, feeds, social media distribution, and monetization opportunities (amongst other things) so that you have greater control over your content. Now we’ve ticked one more thing off our list of features: introducing statistics to Spreaker’s CMS.

They’re easier to access, and now thanks to a beautiful new redesign, even easier to read. Plus we’ve added a few extra goodies while we were at it – you’ll have the key to unlocking your audience in no time.

Why statistics are important

The importance of understanding your statistics cannot be overstated. They offer you a complete reading of your listeners, like who they are and where they’re from. With that insight, you get a clear idea of your podcast’s progress and how to further develop your content; stats function as feedback, encouraging you to keep doing what you’re doing, or pushing you to experiment and improve your process.

Detailed statistics are also crucial data to report to ad agencies and sponsors if you’re looking to monetize your content (if that’s the route you want to take, of course – Spreaker offers an easier, more automatic revenue sharing program, too). Ad providers want to be able to match up products and the audiences they’ll be advertised to as best as possible, and the stats you provide should be leveraged accordingly (for example, they’ll want to be sure that the men’s shaving kits they’re pushing aren’t getting featured on children’s programming). It’s similar in approach to any other type of content monetization – even bloggers have to provide reports of their readership to their sponsors, because why place an ad on your page that isn’t likely to get read or paid attention to? With the help of detailed statistics, you’ll be able to show them the power of your podcast’s reach and the who, what, where, and why of your listeners with one go.

General

An Update on Spreaker’s Statistics

Jan 23,2017 / By Tonia / No Comment

In any digital content industry, standards must be defined in order to protect advertisers – and ultimately the entire industry – against bad data practices. Advertisers can continue to pay and benefit publishers only if the industry, as a whole, agrees on a set of metrics with which data or stats can be measured.

In the podcasting space, paid advertising is still in its infancy, and there are complications to consider. Take for instance the fact that content is often consumed through apps the publisher doesn’t have control over. For example, podcast listening apps (sometimes called “podcatchers”) allow users to subscribe to podcasts, which are then downloaded and consumed offline. However, in these cases, the only thing the publisher sees in his or her stats is a downloaded episode (either manually or automatically), but not whether or not it was listened to.

General Podcasting Tips

Introducing Spreaker’s Revenue Sharing Program

Jan 10,2017 / By Anna / 2 Comments

You have to be passionate to podcast. To get a great show up and running you need to invest time, and sometimes even money, into the tech, show production, branding, and marketing. While connecting with audiences can be a reward in itself, wouldn’t it be great to get some monetary returns as well?

Unfortunately, agencies and sponsors are not the easiest to come by. Great podcasts are too often overlooked for big productions backed by even bigger networks. It’s hard to get recognition when you’re competing with well-funded production machines.

But we at Spreaker believe your podcast is worth the chance – why can’t monetizing be easy, and accessible to everyone? And so, we’re excited to introduce our new Revenue Sharing Program! It’s an easy opt-in program where podcasters can earn money for every listen, or impression, they get.

General Podcasting Tips Product

Updated: Show and Tell with Spreaker’s New Embedded Player

Oct 10,2016 / By Anna / 31 Comments

Don’t just tell listeners your story, show it to them, too!

Simply put, podcasting is storytelling via an audio medium. Not so simply put, podcasting is storytelling delivered via a number of various elements that also includes artwork, branding, and listening tools.

Now, with Spreaker’s newest embedded player, the marriage of all those elements comes together in one place, that’s efficient for you, as a producer, and convenient for your listeners. You can tell your story, and show it, too, with a full display of your episode or podcast artwork front and center, as well as a complete listing of your past podcast episodes. You’ll also be able to customize its size and color, and get to please your listeners’ eyes as well as their ears.

Why should I use the embedded player, again?

General Listening

Finding Podcasting’s Listening Simplicity

Sep 19,2016 / By Rob Greenlee / 3 Comments

Every time I step into a car with an AM/FM radio, I am reminded about the concept of simplicity and ease of use as key reasons why radio grew to have such a large listening audience.

When I contrast the current in-car radio experience with present podcast usability, the AM/FM radio experience is still winning the simplicity test and audiences today.

We have seen usability and simplicity gains of on demand audio and podcasting technology over the past 10 years. These usability improvements have started to erode the listener base of in-car radio and is causing a gradual increase in on demand audio podcasts usage.

General Podcasting Tips

The Benefits Of Transcribing Your Podcast

Aug 31,2016 / By Chiara Sagramola / No Comment

If you’re wondering why you should transcribe your podcast, start by considering that the easiest way to find something on the internet (any kind of media – audio, video, images) is through text. By providing a text version, or a transcript, of your podcast’s episodes you can improve its accessibility, shareability, and be able to repurpose that valuable content later on. It also improves your listeners’ experience, giving them an alternative way to consume your content when tuning in isn’t possible.

“Text is the secret. Converting podcast recordings into a transcript makes it possible for podcast producers to give listeners a better experience.” (Observer.com)

Moreover, as mentioned before, since web searches are text based, a transcript will open up new opportunities; you’ll be able to easily redact your content into blog posts, articles, presentations, and even books. Even your listeners will be able to quickly quote and share what they find valuable from your episode. Let’s take a deeper look at how transcriptions can benefit your podcast:

General Podcasting Tips

Get the New Infinite Royalty-Free Music and Sound Effects Library

Aug 8,2016 / By Chiara Sagramola / 4 Comments

What’s the first and most recurring struggle for independent podcasters? Finding great, royalty-free music, sound effects, and jingles at a good price.

Background music and sound effects are key to polishing up any show and provide each episode dimension and structure, adding emphasis to important moments in your story or interview. And, of course, you’re not looking for just any license-free music, but an endless resource of it that you’ll actually want to use.

Why you need a royalty-free library for your podcast:

General

How Web Technologies Helped Build a Cross-Platform Desktop App

Aug 3,2016 / By Emanuele / No Comment

Spreaker’s first incarnation of its recording and streaming tool was the web-based, browser console, and though it is the oldest piece of software in our ecosystem, it still continues to serve many podcasters to this day.

However, since then Spreaker has continued to evolve. In fact, just last year we decided to build Spreaker Studio for Desktop, a downloadable desktop app that brings a whole new look and feel to Spreaker’s podcasting tools.

So why the need for the update? The answer is simple: every piece of software has an expiration date…well, sort of. It doesn’t mean that one day that software will just stop working, but that technology moves so fast that the line between impossible and possible constantly shifts.
One of our missions is to give podcasters tools that are intuitive as well as feature-complete, so that the only thing they’ll ever have to worry about is creating great content. It’s up to us to provide state of art of technology.

General Listening Mobile App

New Features on Spreaker Podcast Radio for iOS!

Jul 25,2016 / By Anna / No Comment

Not long ago we told you what’s going on with Spreaker’s apps, and how we’re working on matching the listening and podcasting experiences on our iOS apps with our Android counterparts. Well, this very week we’re rolling out two new and exciting features on Spreaker Podcast Radio. Take a look:

Find new curated lists with a freshened up Explore section

Easily discover new and popular podcasts by browsing through curated lists based on different topics like tech, traveling, and pop culture. While most of these lists were put together by Spreaker’s own editorial team, others are contributions from our partners and famous publications. Listen to recommendations by The New York Times, Forbes, Business Insider, and more.

General Listening

3 Gardening Podcasts

Jul 7,2016 / By Chiara Sagramola / No Comment

Is there anything more gratifying than a beautiful personal garden? As someone who masters the art of gardening better than writing this blog post, “July means the start of summer holiday and a new rich colour palette, as dahlias, agapanthus and cosmos come into flower.” It’s that time of year when you can enjoy your free time in your garden, filling it with colorful flowers and plants. But, what if you’re a beginner, or don’t feel like a real pro?

As a first step to becoming a green thumb, we’ve selected 3 of Spreaker’s best gardening podcasts that will show you the way. You’ll learn how to do things like divide plants, plant a second round of vegetables, deadhead flowering plants, and more.

So, get to your garden, tune in to these podcasts, and sunbathe until you’ve learned what to do. You can start gardening with an unbeatable tan! Perfect plan! (But don’t forget to use sunscreen!)

Category : General

Why statistics are important

Why should I use the embedded player, again?

Why you need a royalty-free library for your podcast:

Find new curated lists with a freshened up Explore section