Bolt your doors, lock your windows and get ready to settle in for some of the scariest, eeriest and most terrifying podcasts around. There’s no better way to get into the Halloween spirit (pardon the pun) than to listen to a horror story, so we’ve picked a range of podcasts, from audio dramas to real-life accounts of paranormal activity, to send some shivers down your spine.
Creating engaging content for your podcast should always be your main driving force but never forget the importance of social media, it’s such a fundamental tactic for growing your audience that we wanted to give you the tools to create a strategy for specifically promoting your podcast on Instagram!
Users are changing, attention spans are decreasing, and more people are getting their content via mobile – that’s why having another touchpoint to your listeners can only help you and your podcast.
Let’s look at how to use Instagram promotion and how to use it to the best of its (and your) ability.
How to Get Follows Via Your Bio
It’s the first thing that any potential podcast fan will see/read about you and your podcast and you’ve got just 150 characters to get them interested.
So, how do you promote on Instagram with your bio, in a smart way? Apart from being THE place to summarize what you’re about – it’s also where you should provide users with a link to your podcast (driving traffic to your podcast) and your program’s unique hashtag (helping your searchability). Our top advice is: use bitly to shorten your episode links and get some basic analytics or use many.link to provide users with just one link which will lead them to every platform your podcast is on, your newsletter and website.
And, remember to update your link every time you upload a new episode, that way your followers will know to keep checking back for new content.
Spreaker Studio iOS 11 Make it Even Easier to Pick your Sounds for your Podcast
Music libraries are increasingly becoming more like dispersed pockets of musical treasure: some albums tucked away in folders on your device, some songs just stored on iCloud, some tracks shared with you through Dropbox. So when you’re uploading music to your podcast, you want to easily be able to tap into your library, however spread out it may be!
That’s what our podcasting community has shared with us and we want podcasting reflect the way that you work best. Recording and editing your content with Spreaker Studio on your iPhone or iPad gives you the mobility to podcast on the go, and now with the new iOS update you can directly insert media files that you have on your device, both locally and in the cloud, without needing to shuffle them around into a single folder first.
(Updated July 2019) We’ve got a mission to provide the most complete, all-in-one podcasting solution out there with our CMS. It’s a professional dashboard that covers editing, feeds, social media distribution, and monetization opportunities (amongst other things) so that you have greater control over your content. Now we’ve ticked one more thing off our list of features: having in-depth statistics on Spreaker’s CMS.
They’re easy to access, and thanks to a beautiful redesign, even easier to read. Plus we’ve added a few extra goodies while we were at it – you’ll have the key to unlocking your audience in no time.
Why statistics are important
The importance of understanding your statistics cannot be overstated. They offer you a complete reading of your listeners, like who they are and where they’re from. With that insight, you get a clear idea of your podcast’s progress and how to further develop your content; stats function as feedback, encouraging you to keep doing what you’re doing, or pushing you to experiment and improve your process.
Detailed statistics are also crucial data to report to ad agencies and sponsors if you’re looking to monetize your content (if that’s the route you want to take, of course – Spreaker offers an easier, more automatic revenue sharing program, too). Ad providers want to be able to match up products and the audiences they’ll be advertised to as best as possible, and the stats you provide should be leveraged accordingly (for example, they’ll want to be sure that the men’s shaving kits they’re pushing aren’t getting featured on children’s programming). It’s similar in approach to any other type of content monetization – even bloggers have to provide reports of their readership to their sponsors, because why place an ad on your page that isn’t likely to get read or paid attention to? With the help of detailed statistics, you’ll be able to show them the power of your podcast’s reach and the who, what, where, and why of your listeners with one go.
In any digital content industry, standards must be defined in order to protect advertisers – and ultimately the entire industry – against bad data practices. Advertisers can continue to pay and benefit publishers only if the industry, as a whole, agrees on a set of metrics with which data or stats can be measured.
In the podcasting space, paid advertising is still in its infancy, and there are complications to consider. Take for instance the fact that content is often consumed through apps the publisher doesn’t have control over. For example, podcast listening apps (sometimes called “podcatchers”) allow users to subscribe to podcasts, which are then downloaded and consumed offline. However, in these cases, the only thing the publisher sees in his or her stats is a downloaded episode (either manually or automatically), but not whether or not it was listened to.
You have to be passionate to podcast. To get a great show up and running you need to invest time, and sometimes even money, into the tech, show production, branding, and marketing. While connecting with audiences can be a reward in itself, wouldn’t it be great to get some monetary returns as well?
Unfortunately, agencies and sponsors are not the easiest to come by. Great podcasts are too often overlooked for big productions backed by even bigger networks. It’s hard to get recognition when you’re competing with well-funded production machines.
But we at Spreaker believe your podcast is worth the chance – why can’t monetizing be easy, and accessible to everyone? And so, we’re excited to introduce our new Revenue Sharing Program! It’s an easy opt-in program where podcasters can earn money for every listen, or impression, they get.
Not long ago we told you what’s going on with Spreaker’s apps, and how we’re working on matching the listening and podcasting experiences on our iOS apps with our Android counterparts. Well, this very week we’re rolling out two new and exciting features on Spreaker Podcast Radio. Take a look:
Find new curated lists with a freshened up Explore section
Easily discover new and popular podcasts by browsing through curated lists based on different topics like tech, traveling, and pop culture. While most of these lists were put together by Spreaker’s own editorial team, others are contributions from our partners and famous publications. Listen to recommendations by The New York Times, Forbes, Business Insider, and more.
Originally posted on newmediaeurope.com, the official site of the New Media Europe conference, taking place in London, June 18th and 19th.
Connecting with clients in a meaningful way is essential to growing your business, and it can also prove to be one of the most difficult tasks. Podcasting is a great solution to building that bond, adding a deeper dimension and personality to your brand.
And who could resist, when the tools to get a podcast up and running are so accessible and affordable? The barriers of expensive equipment and studio are long gone, it’s nothing you can’t accomplish without a computer and a decent microphone.
So what’s holding you back? Here are 5 reasons to stop what you’re doing and start your podcast now. The benefits are hard to deny: