You’ve launched your podcast, gained a good amount of listeners and now you’re ready to monetize. But how can you go from bringing in a couple of bucks per month with your podcast to earning a full-time income?
Introducing Spreaker’s Prime Program, one of the only podcast programs out there that is fully committed to supporting the growth of up-and-coming content creators by increasing their podcast’s exposure and maximizing monetization.
But how do we help you monetize a podcast??
First and foremost, our Spreaker Prime Program gives podcasters all the tools that they need to monetize and earn money from their podcast, including an automatic ad insertion feature. Before we go any further, let’s explain what that means.
You’ve probably heard the words programmatic advertising and dynamic ad insertion mentioned before, and if you still don’t understand what it is, then don’t worry, you’re not alone. Dynamic ad insertion refers to the ability to insert ads into your podcast after production at any cue point in your episode. Because the ads aren’t baked into your podcast, your entire catalog of episodes can be updated with new ads in realtime. This advertising delivery system gives you the ability to keep your ads relevant – and reach the right listeners based on demographics, devices, and interests — regardless of when an episode is consumed.
Dynamic ad insertion for podcasters allows you to insert an ad anywhere in a podcast episode – pre-roll (beginning), mid-roll (middle), or post-roll (end). Spreaker makes this so easy with our ad software? as you can either manually choose points in the episode where you want your ads inserted or you can simply click a switch that auto-optimizes all ads in a particular episode.
Now programmatic advertisement refers to the marketplace where automatic buying and selling of podcast advertisements occur. And since you probably don’t have the time or patience to look for all of your own sponsors or advertisers, Spreaker does it for you by combining the power of dynamic ad insertion with our built-in programmatic marketplace. Our marketplace is full of advertisers who are ready and willing to automatically deliver targeted ads on your podcast.
This means that Prime Program podcasters are able to focus on creating their content, while Spreaker takes care of monetizing your podcast for you. It’s as easy as flipping a switch. Not only that, but our ad fill rate in the USA is close to 100%, and our CPM (cost per thousand) is high. How high? Well for the last six months our CPMs were an average of USD$5.
Since the beginning of 2020, our Prime program podcast hosts have earned a total of USD$1.2M using programmatic advertising, and that’s not even counting baked in or live reads.
But that’s not all, the Prime Program also offers free hosting on our publishing platform, which includes advanced analytics, the ability to host multiple shows under one account, and unlimited content archive hours. We even help you market and promote your show on a number of platforms, content review sites, podcasting newsletters, and more.
The only caveat is that podcasters need to have a minimum of 5,000 monthly downloads.
If you have that amount of downloads and are interested in finding out more, click apply now, and if you still need a little more convincing, here are a couple of our Prime Hosts talking about their own experiences with Spreaker.