Tag Archives: audience

Podcasting Tips

Podcast Suicide: 5 Errors to Avoid

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Here’s what NOT to do for your podcast’s success

Do you ever look back to when you were starting out podcasting and kick yourself over things you wish you had done differently? Stuff that you later figured out were making it hard for your podcast take off? Setting up a podcast is a learning process, but there are some slip-ups that you REALLY do not want to make!

Working at Spreaker, I’ve observed 5 mistakes in particular that inevitably damage a podcast’s potential to thrive. But once you’ve identified them, they’re actually pretty simple to avoid!

So if you are about to schedule your next episode, make sure you stay savvy and keep well away from these errors. Let your podcast soar, not sink!  

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Podcasting Tips

3 Simple Ways Podcasters Can Reach Listeners and Get Them Engaged

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What would your podcast be if your listeners weren’t there? It would just be a one-way conversation, a full-on monologue shared with no one but yourself. There’s almost no point in producing a podcast if there’s no one there to dialogue with.

And so, once you’ve found the right words to say and have used the best tools at your disposal to do so, the next step is to really focus on getting those words to open ears – and get them wanting more.

There are three components to reaching listeners and getting them hooked: distribution, engagement, and getting them loyal. Here’s how to approach each using Spreaker’s professional podcasting tools:

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Podcasting Tips

How to Save Time and Money With the Right Home for Your Podcast

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Podcasting has been around for longer than you think (over 10 years now!), but the ways it has enticed people to tell their stories, as well as connect with others in a very intimate way, has never felt fresher. Yet, while there are lots of potential podcasters out there ready to try it out for themselves, many get lost along the way. It’s easy to see why – the onslaught of “necessary” gear, like microphones, filters, and mixers and the time commitment involved, are intimidating distractions.

However, you don’t have to sweat it – not that much, anyway. With even the most basic tools, getting into podcasting is simpler than you think.

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Podcasting Tips

Why Podcasting Should Be a Part of Your Content Marketing Strategy

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Think about it: when you hear a good story or conversation, it sticks with you much longer than a Facebook post you glanced at does. This is because we engage with audio in a different way than we do with written content.

As Emma Rodero, a professor at Pompeu Fabra University in Barcelona, told The Atlantic,

“Audio is one of the most intimate forms of media because you are constantly building your own images of the story in your mind and you’re creating your own production. And that of course, is something that you can never get with visual media.”

Audio content involves the audience in the narrative; it entices them to imagine the people, places, and situations they’re listening to. This can help your brand create a deep and meaningful connection with potential customers.

Here are five reasons why you should start podcast for your brand:

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Listening Podcasting Tips

How To Keep Your Podcast Topic Sounding Fresh

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Exploring the different sides of your topic

How can you make sure that you never podfade or run out of things to talk about on your podcast? Most of the work you put into your podcast revolves around presenting your main topic in an entertaining and informative way – and it’s the core reason why your listeners tune in. It has to be multifaceted and provide numerous fresh angles.

While excellent storytelling skills can make anything sound interesting enough, bringing content that’s of value to your audience is what will keep them coming back. It’s all about drawing from the resources available to you, and finding those unique takes. You can refer to your listeners’ feedback and contributions, scrape show topic ideas from other media sources in your genre, subscribe to newsletters, set up google alerts, and run thorough keyword searches.

Learn about all the different ways you can make the most out of your podcast’s topic in this episode of the Spreaker Live Show.

Listen to “SLS99: How To Avoid Running Out of Show Topics” on Spreaker.

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Podcasting Tips

How Music and Sound Effects Make Your Podcast Better

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In this blog post we’ll discuss how including music and sound effects throughout your recordings can create an engaging podcast, and offer a heightened audio experience for your listeners.

When you first start podcasting or are looking to improve, there are a number of things you can do to really make it feel and sound professional; you can focus on your niche, publish episodes regularly, use the right gear, get the right audio-editing software, as well as use music and effects.

Today we’ll focus on the ways different podcasters have used music throughout their content.

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General

Interview: Anya Grundmann at Podcast Movement

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anya_no_bars_vignette_lowAnya Grundmann is the Vice President of Programming and Audience Development at NPR, leading the network’s programming center in creating and acquiring high quality content, as well as engaging and growing both its public and digital radios’ audiences.

In addition to program acquisition, evaluation, and developments, she also oversees NPR’s weekly quiz show “Wait Wait…Don’t Tell Me“, and manages NPR’s Worldwide Service and the network’s channel on Sirius XM Satellite Radio.

We decided to interview Anya to get an inside look at her work at the programming center, hoping to learn how to create high-quality and successful audio from the very best. Moreover, we’re sure that her vast knowledge of the podcasting field will be useful to whoever is reading this interview.

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General Podcasting Tips

Start a Podcast for Your Business

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Originally posted on newmediaeurope.com, the official site of  the New Media Europe conference, taking place in London, June 18th and 19th.

Connecting with clients in a meaningful way is essential to growing your business, and it can also prove to be one of the most difficult tasks. Podcasting is a great solution to building that bond, adding a deeper dimension and personality to your brand.

And who could resist, when the tools to get a podcast up and running are so accessible and affordable? The barriers of expensive equipment and studio are long gone, it’s nothing you can’t accomplish without a computer and a decent microphone.

So what’s holding you back? Here are 5 reasons to stop what you’re doing and start your podcast now. The benefits are hard to deny:

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General News Product

Infographic: What’s going on with your listeners?

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It’s been 8 months, and now it’s time to update you all with fresh data on Spreaker’s audience. We know how important it is to be aware of who the average listener is and what they do. We updated our last infographic with the goal of helping you get to know Spreaker’s audience better, which should also help you better engage with your listeners. 

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General

Colin Gray’s The Podcast Host course is in Spreaker’s Store!

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We’ve got big news about Spreaker’s Podcasting Tools today! Thanks to our partnership with Colin Gray’s Podcast Host, you can now get professional help (at a discounted price!) to power your podcast.

Colin Gray is a podcaster by passion and a teacher at heart. With The Podcast Host he teaches businesses and individuals how to podcast and use it as a tool to grow a faithful audience and develop a business. Our hope is that all of Spreaker’s community is as passionate as Colin is, and that you enjoy his podcasts!

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