Tag Archives: audio advertising

Podcasting Tips

3 Reasons Why You Should Start A Podcast If You’re A Marketer

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So, you’re thinking about starting a company podcast but you haven’t got round to doing it yet, we give you three reasons why this form of audio content might be just what your business’s content strategy needs in 2018.

In this digital age, podcasts make marketing sense, less people are reading and more people own mobile devices, meaning you need to adapt your content strategy to cater to these changes and when done right, this easily shareable content will allow your business’s message to reach far and wide.

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Podcasting Tips

Don’t Sell Your Brand. Tell It In a Podcast

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Advertisers Have Found a Secret Weapon and it’s Called Podcasts

Audiences and advertising are finding common ground: a passion for audio.

Already last year a study by Bridge Ratings predicted that as marketers gain more and more confidence in podcasts, the market spend for the platform will grow at a consistent 25% a year through to 2020. Similarly, Advertising Age predicts that advertisers will push for their content marketing strategies to produce audience-oriented content that aligns with their brand’s purpose and values.

All this culminates into an undeniable reality: podcasting advertising is the way to go.

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