I have a fear that podcasters are taking the “build it and they will come” approach. One’s attitude could quickly become cavalier once their newest episode is uploaded. Sit back, put your feet up, and wait for people to come find it, right? Wrong.
So, you’re thinking about starting a company podcast but you haven’t got round to doing it yet, we give you three reasons why this form of audio content might be just what your business’s content strategy needs in 2018.
In this digital age, podcasts make marketing sense, less people are reading and more people own mobile devices, meaning you need to adapt your content strategy to cater to these changes and when done right, this easily shareable content will allow your business’s message to reach far and wide.
Let’s set the scene: you’re home, you’re sitting back and relaxing, and you’re pretty set on never getting up off the couch again. Putting on a great podcast would be the cherry on the cake.
Now you can fill your home with the sounds of your favorite podcast thanks to our new Spreaker Podcast Radio Chromecast/AirPlay compatibility! Using your smartphone or tablet as a remote control, you’ll be able to play all the true crimes, dramas, and news shows you love without having to do more than lifting a finger.
We have an innate need to tell stories. Stories provide a way to express our thoughts and ideas and to hopefully arrive at common ground with our audience while doing so, despite physical or metaphorical barriers.
Good storytelling can be particularly powerful in getting our message across. If anything, it renders information more memorable: we’re way more likely to take in and remember a story than a list of bullet points. Once we’ve been caught in a web of personalities and emotions, that message lodges itself more easily into our brains.
Even more importantly, we’re more likely to get behind and promote the message of a story that compels us. We become more understanding and sympathetic to its particular point of view.
Podcasting has been around for longer than you think (over 10 years now!), but the ways it has enticed people to tell their stories, as well as connect with others in a very intimate way, has never felt fresher. Yet, while there are lots of potential podcasters out there ready to try it out for themselves, many get lost along the way. It’s easy to see why – the onslaught of “necessary” gear, like microphones, filters, and mixers and the time commitment involved, are intimidating distractions.
However, you don’t have to sweat it – not that much, anyway. With even the most basic tools, getting into podcasting is simpler than you think.
Exploring the different sides of your topic
How can you make sure that you never podfade or run out of things to talk about on your podcast? Most of the work you put into your podcast revolves around presenting your main topic in an entertaining and informative way – and it’s the core reason why your listeners tune in. It has to be multifaceted and provide numerous fresh angles.
While excellent storytelling skills can make anything sound interesting enough, bringing content that’s of value to your audience is what will keep them coming back. It’s all about drawing from the resources available to you, and finding those unique takes. You can refer to your listeners’ feedback and contributions, scrape show topic ideas from other media sources in your genre, subscribe to newsletters, set up google alerts, and run thorough keyword searches.
Learn about all the different ways you can make the most out of your podcast’s topic in this episode of the Spreaker Live Show.
Podcasting has never been a one-sided affair – your content was made for an audience that could listen in and fully engage with it. Once you hit publish, your focus shifts from your own content to those out there waiting for you, and that includes reaching new listeners as well as those that have been there all along.
A customized Mobile App dedicated to your show is a great way to distribute your podcast out to listeners, get them hooked, and keep them coming back. While it’s important to spread your content through as many channels as possible, you don’t want your relationship with your audience to spread thin. A Mobile App bridges that gap between you and them and keeps things direct; your listeners download the app that you branded and created yourself, and your content gets to their ears in no time.