Tag Archives: barack obama

Podcasting Tips

Why You Need To Be Ready For the Podcasting Revolution

Serial famously became the fastest podcast to reach five million downloads towards the end of last year. Anyone that still has doubts about the surge in popularity of audio on demand, only need to look at President Obama arriving at Marc Maron’s garage a few weeks ago to record an interview on his WTF Podcast.

2015 will be the defining moment when even the President of the United States realised how the media landscape has changed. Only five years ago everyone was reading physical magazines and newspapers, but as this industry spirals into decline, readers are now moving away from the traditional media sources.

The modern, sophisticated audience is replacing old media with experts that they can relate to in niche areas that interest them that are armed with an authentic voice. Although people may have struggled with the concept in the past, the digital age has paved the way as society soaks up on-demand content on Kindle, Steam, Netflix, Spotify and the ubiquitous App Stores without even thinking.

There is an awareness that podcasting is to radio as blogging is to newspapers. Could this mean that the future of media is not owned by Citizen Kane-like characters but by everyday people leading the way in their field of expertise? Do you hop on the podcast bus or get left behind cursing yet another missed opportunity?

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Spreaker Live Show Podcast

Spreaker Live Show #4: How President Obama May Have Impacted Podcasting

Marc Meets Obama Podcast

Last week, an amazing thing happened. The President of the United States walked into a garage in Los Angeles to record a podcast with a scruffy comedian named Marc Maron on his WTF show. This event rocked the mass media and political world in a big way and sent a message that radio was not as relevant as podcasting in enabling intimate and personal connections with voters. This WTF episode garnered about a million downloads within 36 hours. This is another tent pole moment on the scale of “Serial” for podcasting and on demand audio.

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