Tag Archives: blog

General Podcasting Tips Product

Updated: Show and Tell with Spreaker’s New Embedded Player

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Don’t just tell listeners your story, show it to them, too!

Simply put, podcasting is storytelling via an audio medium. Not so simply put, podcasting is storytelling delivered via a number of various elements that also includes artwork, branding, and listening tools.

Now, with Spreaker’s newest embedded player, the marriage of all those elements comes together in one place, that’s efficient for you, as a producer, and convenient for your listeners. You can tell your story, and show it, too, with a full display of your episode or podcast artwork front and center, as well as a complete listing of your past podcast episodes. You’ll also be able to customize its size and color, and get to please your listeners’ eyes as well as their ears.

Why should I use the embedded player, again?

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General Podcasting Tips

The Benefits Of Transcribing Your Podcast

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If you’re wondering why you should transcribe your podcast, start by considering that the easiest way to find something on the internet (any kind of media – audio, video, images) is through text. By providing a text version, or a transcript, of your podcast’s episodes you can improve its accessibility, shareability, and be able to repurpose that valuable content later on.  It also improves your listeners’ experience, giving them an alternative way to consume your content when tuning in isn’t possible.

“Text is the secret. Converting podcast recordings into a transcript makes it possible for podcast producers to give listeners a better experience.” (Observer.com)

Moreover, as mentioned before, since web searches are text based, a transcript will open up new opportunities; you’ll be able to easily redact your content into blog posts, articles, presentations, and even books. Even your listeners will be able to quickly quote and share what they find valuable from your episode. Let’s take a deeper look at how transcriptions can benefit your podcast:

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Listening Podcasting Tips

4 Tips to Staying Up-To-Date on Podcasting News

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If you’re a podcaster or are somehow involved in the field, you probably find it a bit frustrating to easily stay up to date with the hottest podcasting news, whether or not it’s coming from a content or industry point of view.

As someone who works daily with podcast-related news, it’s kind of hard to find fresh, good news about what’s going on. Researching via Google means spending several minutes filtering out fake news about new podcasts from the real, quality news about the last updates. That’s why we’ve decided to share some useful tips on how to stay up to date without any effort, or almost, with you!

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Podcasting Tips

Corporate blog and podcast: How to combine them successfully

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Corporate blog and podcast: How to combine them successfully
Customers buy from people, not from companies. Even for the biggest players on the market, the last step in the sales process happens between human beings. People selling to people.

This is why podcasting is extremely effective: it gives your company a voice – the most remarkable among human characteristics. Often, a company deploying a communications strategy is already making use of tools like blogs. This is exactly where we can boost and make the most out of the synergy between corporate blogs and podcasts.

Here are 3 practical ways to get the most out of your blog and podcasts:

1. Embed your podcast in a blog post

Don’t miss the chance to embed one of your podcasts, if what you’re writing about has something to do with it. You’ll be providing your readers with a richer post and a chance to get even more in-depth.

2. Turn your blog post into a podcast

By doing so, you’ll have an audio version of your post that you can again embed and then share across social media, mailing lists, and more. The plus in this is transforming written content into something people can listen to with ease, just like audiobooks.

3. Reciprocally promote the two channels

Clearly remind your readers (maybe with a “call to action” at the end of your blog entry) that they can go more in-depth with your podcasts, and provide them with a well-visible link. At the same time, in your podcast’s description, add a link to your blog (or specific article, in case this applies to point number 2). Furthermore, mentioning your blog’s web address at the beginning and the end of your recording is always a smart move. This is how you can provide your readers with a more rounded service, facilitating their access to useful resources (from your blog to your podcasts, and vice-versa).

Recording podcasts without promoting them through platforms such as your blog means throwing away a substantial portion of potential clients. Don’t let this happen, instead make your voice heard!


alessioAlessio Beltrami 
Founder at BlogAziendali.com

I help companies and professionals find new clients without having to pay for advertising. I make this possible by defining a clear, well-targeted message and building a communications strategy with the corporate blog as the main pillar.

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