Tag Archives: branding

News Podcasting Tips

What Offline Networking Means for Online Brand Success

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When you attended your last conference, did you notice people mentioning social media channels? For example, did guest speakers give attendees a hashtag to follow? Or did workshop hosts ask participants to “like” their Facebook pages?

If so, you’ve witnessed individuals maximizing their offline activities, in order to increase their online personas. These methods keep highly-networked audiences engaged with your brand after your in-person encounters. As a podcaster, it’s to your benefit to recreate and personalize these techniques to draw attention to your show,

Research shows that “90% of word-of-mouth conversations about brands take place offline, primarily face-to-face.” While we hope our social media campaigns go viral, the data tells us that most links only reach 5-10 people. Therefore, conversations with folks at the grocery store, your favorite restaurant, a baseball game, or anywhere people meet offline brings a greater sense of credibility.

Create relentless buzz about your podcast. Here are four ways to use your offline networking efforts for online success:

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Podcasting Tips

How To Create Amazing Podcast Cover Art: A Complete Guide

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how to make podcast cover art

(Updated on November 2018)

First impressions count, there’s no denying it. And, although people always say to never judge a book by its cover – they inevitably do, especially when it comes to podcasts. Good cover art can make the difference between being ‘featured’ in Apple Podcasts (which is the new branding and identity from iTunes) and gaining tons of new listeners, to appearing unprofessional and setting your show up to fall flat on its face.

Therefore, the real question is: how do you make your podcast’s image pack a proverbial punch? Luckily there are some handy (and easy-to-follow) tricks you can employ which will immediately help your visuals – we’ve listed 9 of the most important in this written tutorial. Read the guide, cross the items off your checklist and give your podcast some added pzazz!

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General

Interview: Carole Sanek at Podcast Movement

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meCarole has been a freelance writer, content creator, ghostwriter, and a social media and PR consultant for over five years. She has won 3 blogging awards, and was recently featured in the top 10 Social Media/PR agencies as “Best in the Business” by the Tampa Bay Business Journal. Carole created her podcast The Crazy Marketing Ladies Show in 2014, bringing together four savvy ladies to interview guests offering great advice for those who have “caught” the entrepreneurial bug. She is currently working on the project #cycleofjoy, where she is inspiring people to find their own cycle of happiness.

We decided to interview Carole because her double-threat experience in both podcasting and marketing can be really helpful to those willing to boost their own podcast. So, let’s just start with the interview:

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News

Get Powerful Calls to Action with Spreaker’s Buttons and Icons

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You asked, and we listened! Now you can add branded Spreaker buttons to your site and give your listeners the right call to action.

Use our icons to let your audience know where they can listen to you, as well as give your podcasting page a professional tone.

Here’s an example of how it could look:

Choose the Spreaker badge or icon that fits best on your site; the badge will link back to the URL of your choice.

Did you put them on your site yet? Tweet us how it looks!

 

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Podcasting Tips

Podcasting: Trends With Benefits

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Make no mistake, one of the biggest trends in both social and digital media right now is podcasting. Sure it’s been around for a decade now, but there is a rapidly growing mainstream audience that continues to embrace the ability to educate or entertain them in any location on almost any device.

Listeners are becoming more productive with their time and reaping the benefits as laborious tasks such as the commute, gym, housework or even a long flight can now be a perfect opportunity to learn more about any topic they can imagine.

As “new” media becomes the norm and audio information from an authentic voice can be enjoyed and even appearing in cars, there is no denying the appeal to podcast listeners. However, can this increasing trend offer any benefits to businesses and podcast producers? And how hard is it to get set up?

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Podcasting Tips

Give Your Show Extra Promotion with Ad Campaigns!

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A few weeks ago we introduced the opportunity to set up real and professional Ad Campaigns to run on our site. We know that building your audience is one of the hardest parts to podcasting, but now you can place your own personally-made ads promoting your show throughout the platform!

It’s a great way to showcase your brand and attract new listeners within the community.

Here’s how you can set up your campaign:

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Podcasting Tips

Corporate blog and podcast: How to combine them successfully

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Corporate blog and podcast: How to combine them successfully
Customers buy from people, not from companies. Even for the biggest players on the market, the last step in the sales process happens between human beings. People selling to people.

This is why podcasting is extremely effective: it gives your company a voice – the most remarkable among human characteristics. Often, a company deploying a communications strategy is already making use of tools like blogs. This is exactly where we can boost and make the most out of the synergy between corporate blogs and podcasts.

Here are 3 practical ways to get the most out of your blog and podcasts:

1. Embed your podcast in a blog post

Don’t miss the chance to embed one of your podcasts, if what you’re writing about has something to do with it. You’ll be providing your readers with a richer post and a chance to get even more in-depth.

2. Turn your blog post into a podcast

By doing so, you’ll have an audio version of your post that you can again embed and then share across social media, mailing lists, and more. The plus in this is transforming written content into something people can listen to with ease, just like audiobooks.

3. Reciprocally promote the two channels

Clearly remind your readers (maybe with a “call to action” at the end of your blog entry) that they can go more in-depth with your podcasts, and provide them with a well-visible link. At the same time, in your podcast’s description, add a link to your blog (or specific article, in case this applies to point number 2). Furthermore, mentioning your blog’s web address at the beginning and the end of your recording is always a smart move. This is how you can provide your readers with a more rounded service, facilitating their access to useful resources (from your blog to your podcasts, and vice-versa).

Recording podcasts without promoting them through platforms such as your blog means throwing away a substantial portion of potential clients. Don’t let this happen, instead make your voice heard!


alessioAlessio Beltrami 
Founder at BlogAziendali.com

I help companies and professionals find new clients without having to pay for advertising. I make this possible by defining a clear, well-targeted message and building a communications strategy with the corporate blog as the main pillar.

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