Tag Archives: business goals

Podcasting Tips

Why Podcasting Should Be a Part of Your Content Marketing Strategy

0

Think about it: when you hear a good story or conversation, it sticks with you much longer than a Facebook post you glanced at does. This is because we engage with audio in a different way than we do with written content.

As Emma Rodero, a professor at Pompeu Fabra University in Barcelona, told The Atlantic,

“Audio is one of the most intimate forms of media because you are constantly building your own images of the story in your mind and you’re creating your own production. And that of course, is something that you can never get with visual media.”

Audio content involves the audience in the narrative; it entices them to imagine the people, places, and situations they’re listening to. This can help your brand create a deep and meaningful connection with potential customers.

Here are five reasons why you should start podcast for your brand:

Read More
General

3 Personal Goals for 2016 as the CEO of a Remote Company

0

We all know that working remotely is great, so I don’t think I’ll have to keep convincing you about that.

Is it a viable option for every organization? Probably not, but it has been working well for us so far, and we’re happy to share our experience with it and continue the conversation around it.

As we’ve already discussed, there are PROs and CONs to working remotely, but I strongly believe that the benefits outweigh the drawbacks. Instead, I’d like to focus this post on what I personally find challenging as the co-founder/CEO of a remote company, and how I plan to deal with those challenges.

Let’s start with the hardest thing to do, at least for me.

Read More