Tag Archives: growth

Podcasting Tips

Growing your podcast listeners? Try these 8 tips

So you’ve come up with a fantastic podcast idea and you need some tips to get up, running and heard. Or perhaps you’ve already gained your good bunch of loving listeners, the ones that will be with you through the highs, the lows and the changes in your content, but you feel the right time has come to up your podcasting game.

One thing’s for sure, a good vocal story requires good listening ears.

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Spreaker Live Show Podcast

Spreaker Live Show #42: Growth Hacking Podcasting, Geoff Colon, Microsoft Emerging Social Media

Here is another episode of the Spreaker Live Show ,#42. Our Head of Content Rob Greenlee’s guest on January 20th, was Geoffrey Colon, Group Product Marketing Manager and Social Data Subject Matter Expert at Microsoft and podcast host of Disruptive FM on Spreaker.

In his Microsoft role, Geoffrey leads a scrum team of hybrid creative and analytical marketers who create, execute and measure digitally-driven communications to help drive education and adoption of Microsoft Search Advertising products. Geoffrey was VP of Digital Strategy at Ogilvy & Mather in New York City.

Geoffrey is host of the weekly marketing podcast for eccentric minds called Disruptive FM on Spreaker, producer and host of the video series “#AdHacks” and The Disruptive Marketer, is a LinkedIn influencer, and blogs regularly on Medium, DisruptiveMarketer.net and the Microsoft Search Advertising blog.

Colon’s first book Disruptive Marketing: What Growth Hackers, Data Punks, And Other Hybrid Thinkers Can Teach Us About Navigating The New Normal is due to be released on August 15, 2016 on AMACOM Books

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Podcasting Tips

4 Ways to Increase Podcast Audience Engagement

You’re not just a podcaster. You’re a content creator. In order to grow your audience, focus on delivering value and involving your subscribers in the podcast.

Based on a study by Clammr, interest in podcasts has increased. Between 2014 and 2015, there was a 32 percent increase in the volume of Google searches for “podcast” and a 37 percent increase in downloads.

However, Clammr suggests that this “underlying growth is being driven more by increased listening from existing users than by growth in the underlying user base.”

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