As content creators, podcasters must be able to measure the success and strengths of their product. Understanding the full scope of the stats and data available can be a challenge, but is necessary to improving the quality of your content. Essentially, the more resources you have on your listeners, the greater the possibility of creating better, appealing content, as well as connecting with sponsors and advertisers.
Do you remember how, ten years ago, we were all obsessed with blogs? And how many times you said (or you’ve been told) “you should start writing a blog”? Suddenly, even your grandma had a blog about gardening tips.
Don’t you think it’s the same now, with podcasts? And doesn’t it seems awkwardly amazing to listen to your grandma’s voice talking about how to keep your cyclamen from dying in the winter? It’s amazing!
It is undeniable that podcasts are living their golden age and that the ingredients are basically three: easy-to-use platforms, professionalism, and incisive content creation – the same successful ingredients for putting together a successful blog. So, what’s the difference? And which one is better?
(Updated on June 2019) iTunes, first introduced by Apple in 2005 was the first smartphone app to host podcasts. Not only is iTunes the first distribution outlet for podcasters, but it also is the most popular. In the world of podcasting, you can’t say you are a podcaster without submitting your podcast to iTunes. Though new syndication points have recently launched on platforms, like Google and Spotify (and it appears that Pandora will soon join the game as well) Apple remains the main and most popular podcast distribution outlet. In fact, in 2018 it rebranded to be named Apple Podcasts. With an entirely new iPhone app, it now holds 500k available podcasts and has reached over 50 billion downloads.