Tag Archives: LinkedIn

Podcasting Tips

Promoting Your Podcast on LinkedIn to Build Authority

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LinkedIn may not be your first choice with you think about promoting a podcast and getting listeners, but done correctly you will see an increase in listens, downloads and overall user interaction via this widely overlooked platform.

I’m sure you’re curious; how do I upload a podcast to LinkedIn? I’m glad you asked. LinkedIn added a feature in 2014 that now allows all its users to publish blog style content directly to their LinkedIn profile. To learn more about LinkedIn Pulse head over to LinkedIn Help. For the purposes of this post, we’re going to pretend you already understand the basics of LinkedIn Pulse.

Let’s navigate over to your Spreaker episodes listing:

Eplisting

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Podcasting Tips

Accelerate Your Podcast’s Growth With A Social Media Strategy

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socialmedia

Social media is a powerful marketing tool. It opens doors to gaining personal connections with your podcast subscribers. To benefit the most, develop a strategy that will increase your reach and save yourself time.

When email and Facebook are inaccessible, 45% of users feel “worried or uncomfortable.” Social media is rapidly playing a larger part in our lives and work environments. Our connected lifestyles produce a social shift in how we interact with our family, friends, and coworkers.

Smartphone penetration is making social media soar with affordable prices and faster wireless networks. With nearly 7.2 billion people on the planet, 1.7 billion people have active social media accounts.

Each social media channel opens opportunities for podcasters to adapt to the behaviors of their listeners. Neal Schaffer, a recognized social media speaker, believes that effective social media must start by operating with a plan.

If you desire to accelerate your podcast’s growth, it’s time to build a strategy. Here are some techniques for four social media channels:

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