I have a fear that podcasters are taking the “build it and they will come” approach. One’s attitude could quickly become cavalier once their newest episode is uploaded. Sit back, put your feet up, and wait for people to come find it, right? Wrong.
Originally posted on newmediaeurope.com, the official site of the New Media Europe conference, taking place in London, June 18th and 19th.
Connecting with clients in a meaningful way is essential to growing your business, and it can also prove to be one of the most difficult tasks. Podcasting is a great solution to building that bond, adding a deeper dimension and personality to your brand.
And who could resist, when the tools to get a podcast up and running are so accessible and affordable? The barriers of expensive equipment and studio are long gone, it’s nothing you can’t accomplish without a computer and a decent microphone.
So what’s holding you back? Here are 5 reasons to stop what you’re doing and start your podcast now. The benefits are hard to deny:
It’s been 8 months, and now it’s time to update you all with fresh data on Spreaker’s audience. We know how important it is to be aware of who the average listener is and what they do. We updated our last infographic with the goal of helping you get to know Spreaker’s audience better, which should also help you better engage with your listeners.
Colin Gray is a podcaster by passion and a teacher at heart. With The Podcast Host he teaches businesses and individuals how to podcast and use it as a tool to grow a faithful audience and develop a business. Our hope is that all of Spreaker’s community is as passionate as Colin is, and that you enjoy his podcasts!
While attending Podcast Movement this summer, I will never forget the words of Podcast Answer Man, Cliff Ravenscraft. During his session on building deeper relationships with your audience, he said, “until you know the value of one listener, you will never know the value of 1000.” Many podcasters mistakenly equate “downloads” with listeners. A download means that someone, somewhere clicked on a podcast episode. Whether it played for 20 seconds or 20 minutes, it counts. But this is not a listener. This isn’t someone in your tribe.
I often equate brand building with church building. Churches grow by consistently serving the spiritual needs of their flock, not by touting the number of parishioners who showed up on a Sunday. Likewise, if you are building a faith-based platform, or any platform for that matter, you have to be willing to serve the deeper needs of your audience.
Make no mistake, one of the biggest trends in both social and digital media right now is podcasting. Sure it’s been around for a decade now, but there is a rapidly growing mainstream audience that continues to embrace the ability to educate or entertain them in any location on almost any device.
Listeners are becoming more productive with their time and reaping the benefits as laborious tasks such as the commute, gym, housework or even a long flight can now be a perfect opportunity to learn more about any topic they can imagine.
As “new” media becomes the norm and audio information from an authentic voice can be enjoyed and even appearing in cars, there is no denying the appeal to podcast listeners. However, can this increasing trend offer any benefits to businesses and podcast producers? And how hard is it to get set up?
Serial famously became the fastest podcast to reach five million downloads towards the end of last year. Anyone that still has doubts about the surge in popularity of audio on demand, only need to look at President Obama arriving at Marc Maron’s garage a few weeks ago to record an interview on his WTF Podcast.
2015 will be the defining moment when even the President of the United States realised how the media landscape has changed. Only five years ago everyone was reading physical magazines and newspapers, but as this industry spirals into decline, readers are now moving away from the traditional media sources.
The modern, sophisticated audience is replacing old media with experts that they can relate to in niche areas that interest them that are armed with an authentic voice. Although people may have struggled with the concept in the past, the digital age has paved the way as society soaks up on-demand content on Kindle, Steam, Netflix, Spotify and the ubiquitous App Stores without even thinking.
There is an awareness that podcasting is to radio as blogging is to newspapers. Could this mean that the future of media is not owned by Citizen Kane-like characters but by everyday people leading the way in their field of expertise? Do you hop on the podcast bus or get left behind cursing yet another missed opportunity?
Last November we published an infographic with the aim of helping you understand your Spreaker audience and better engage with your listeners, plus give you the upper hand with new data that can be used to monetize your content.
After 6 months we want to give you an update on who’s listening to your content on Spreaker.