Originally posted on newmediaeurope.com, the official site of the New Media Europe conference, taking place in London, June 18th and 19th.
Connecting with clients in a meaningful way is essential to growing your business, and it can also prove to be one of the most difficult tasks. Podcasting is a great solution to building that bond, adding a deeper dimension and personality to your brand.
And who could resist, when the tools to get a podcast up and running are so accessible and affordable? The barriers of expensive equipment and studio are long gone, it’s nothing you can’t accomplish without a computer and a decent microphone.
So what’s holding you back? Here are 5 reasons to stop what you’re doing and start your podcast now. The benefits are hard to deny: