I have a fear that podcasters are taking the “build it and they will come” approach. One’s attitude could quickly become cavalier once their newest episode is uploaded. Sit back, put your feet up, and wait for people to come find it, right? Wrong.
Exploring the different sides of your topic
How can you make sure that you never podfade or run out of things to talk about on your podcast? Most of the work you put into your podcast revolves around presenting your main topic in an entertaining and informative way – and it’s the core reason why your listeners tune in. It has to be multifaceted and provide numerous fresh angles.
While excellent storytelling skills can make anything sound interesting enough, bringing content that’s of value to your audience is what will keep them coming back. It’s all about drawing from the resources available to you, and finding those unique takes. You can refer to your listeners’ feedback and contributions, scrape podcast topic ideas from other media sources in your genre, subscribe to newsletters, set up google alerts, and run thorough keyword searches.
Learn about all the different ways you can make the most out of your podcast’s topic in this episode of the Spreaker Live Show.
Promoting your podcast can be really hard work. It takes time sharing to multiple networks and the time you spend sharing can add to the overhead and workflow of producing a quality podcast.
Speaking of promoting your podcast if you missed my last post about Promoting Your Podcast on LinkedIn to Build Authority you should check it out. It talks about how you can leverage the power of LinkedIn to get more listeners and build a larger following.
It would be amazing if you could get the listeners of your podcast to start promoting your show or make it so easy for them to share they couldn’t resist sharing your podcast with their friends and family. The great news is the Spreaker player has social sharing built right into the embeddable widget you can use on your own website making the process of sharing your podcast seamless.
One advantage to using the Spreaker player is that when a user shares your podcast to Twitter via one of the embeddable widgets you’ll see a Twitter Card like the one pictured below. The Twitter Card improves the user experience by allowing your listener to consume your podcast right in the Twitter stream.
Serial famously became the fastest podcast to reach five million downloads towards the end of last year. Anyone that still has doubts about the surge in popularity of audio on demand, only need to look at President Obama arriving at Marc Maron’s garage a few weeks ago to record an interview on his WTF Podcast.
2015 will be the defining moment when even the President of the United States realised how the media landscape has changed. Only five years ago everyone was reading physical magazines and newspapers, but as this industry spirals into decline, readers are now moving away from the traditional media sources.
The modern, sophisticated audience is replacing old media with experts that they can relate to in niche areas that interest them that are armed with an authentic voice. Although people may have struggled with the concept in the past, the digital age has paved the way as society soaks up on-demand content on Kindle, Steam, Netflix, Spotify and the ubiquitous App Stores without even thinking.
There is an awareness that podcasting is to radio as blogging is to newspapers. Could this mean that the future of media is not owned by Citizen Kane-like characters but by everyday people leading the way in their field of expertise? Do you hop on the podcast bus or get left behind cursing yet another missed opportunity?
UNESCO has proclamed this festivity to celebrate Radio as a medium; to improve international cooperation between broadcaster; and to encourage major networks and community radio alike to promote access to information and freedom of expression over the airwaves.
We at Spreaker want to strongly promote the same ideals, to push the use of radio as a medium that reaches the widest audience worldwide, and help people engage in discussions and hot topics all over.
Just as UNESCO has stated, we want to encourage all countries to celebrate World Radio Day by planning activities in partnership with regional, national, and international broadcasters.
Follow #WorldRadioday, and record your own audio content in order to take part in the conversation all over the globe.