Having a well-defined show identity is fundamental to grab your audience attention. Any available space on your show page can be used to communicate to your audience what kind of show you’re doing, when it will be broadcast and what you’ll be talking about. All this effort is made to grab the attention of the users who are dwelling on Spreaker and deciding what they would like to listen to.
This post will be pubblished as separate episodes. Read the second episode
Episode I: Branding
Think of how important is a product logo or brand and how it impacts on your individual choiches. Spreaker is a platform for having fun but your show should have a unique personality. It must transmit a message which reaches your audience. Your profile image, for example, is very important. Think of it as a tool for talking about yourself and increase your audience
Here are some samples of clever usage of profile and show images
Radio Salzano have choosen two different images. The profile image looks very professional and reminds of an editorial office logo. On the contrary, the show picture is light and entertaining.
BrokenBrain made a different choice. While the show picture is abstract, Pietro – the Speaker – has choosen to show his picture.