As a podcaster, you know how important social media is to spreading your audio’s message as widely as possible. And Facebook needs no introduction as a crucial tool in your strategy. With over 2 billion active users, Facebook is the farthest reaching social media site and can undoubtedly help you increase your listeners. That’s why a Facebook Page could be just the tool needed to boost your podcast’s reach.
When you attended your last conference, did you notice people mentioning social media channels? For example, did guest speakers give attendees a hashtag to follow? Or did workshop hosts ask participants to “like” their Facebook pages?
If so, you’ve witnessed individuals maximizing their offline activities, in order to increase their online personas. These methods keep highly-networked audiences engaged with your brand after your in-person encounters. As a podcaster, it’s to your benefit to recreate and personalize these techniques to draw attention to your podcast.
Research shows that “90% of word-of-mouth conversations about brands take place offline, primarily face-to-face.” While we hope our social media campaigns go viral, the data tells us that most links only reach 5-10 people. Therefore, conversations with folks at the grocery store, your favorite restaurant, a baseball game, or anywhere people meet offline brings a greater sense of credibility.
Create relentless buzz about your podcast. Here are four ways to use your offline networking efforts for online success:
I have a fear that podcasters are taking the “build it and they will come” approach. One’s attitude could quickly become cavalier once their newest episode is uploaded. Sit back, put your feet up, and wait for people to come find it, right? Wrong.
So, you’ve got the podcast but you’re still not seeing the listener engagement you were hoping for. Never fear! We’ve rounded up five of the best tactics to help you see your podcast participation go up, all it requires from you is a little time and planning and you should start to see the broadcaster / listener back and forth increase in no time!
People fall into two categories around the Christmas period: those who are overly prepared and have their shopping sorted and the tree up before December 1st, and those who leave everything to the last minute and are frantically running around the shops on Christmas eve. Whichever category you fall into, the holiday season is about winding down and curling up on the sofa for some serious relaxing – and what better way to do that than with a podcast?
This year we’ve rounded up some festive themed podcasts which will not only get you in the Christmas spirit but might actually help you get through the holiday season with ease! Whether you’re searching for some last minute gift ideas or just want to get into the festive mood, check out our list of podcasts and all you need to do is press play, sit back and relax.
Statistics are vital to podcasting. They help you track your growth and (indirectly) guide your podcasting process and content. The more specific the stats, the better, and whenever new kinds of statistical data become available to podcasters, it’s like striking gold.
Which is where Spreaker has set its focus. We’re thrilled to launch a new data point that’s sure to make your mouth water: follower tracking!
Predicting the coming year of podcasting is a little more challenging than usual because, in my mind, the 13-year-old medium has been maturing very fast. Unfortunately, growth and innovation will be slow in coming this next year.
“It is true that podcasting’s best days are ahead and we do have many developing trends that will enable the medium to grow its creators and listeners.”
For a little perspective, the podcasting medium was a revolution when it began between 2004 through 2007. Since then, podcasting has been chugging along at a slow, unrevolutionary but steady growth trajectory for many years. It is true that podcasting awareness and listening grew a little faster over the past 2 years with the heightened media coverage of the reality and fictional storytelling podcasts.
Ask yourself: how accessible is your podcast? Can listeners follow your story, or get through your content in one sitting? Could they more fully appreciate your podcast with extra background information or references?
Accessibility isn’t just about making sure your podcast is available on every listening platform, or blowing up people’s social network feeds. It also lies in the structure of your content, how well you tell your story, and the marketing strategies you use to hook listeners in; your podcast needs to be easy to consume for listeners.
Spreaker is now giving you the ability to add chapters to your episode through our CMS. With chapters, you can delineate a clear outline of key points and favorite moments that listeners can get to easily, and create new ways to share your content.
It’s a podcasting renaissance, as we already know. I won’t reiterate how it can be affirmed, there’s already very looong literature available on that (sources here, here, and here).
Besides its general increased use, podcasting has also landed on new content landscapes in the past two years, becoming a medium that content marketers can turn to when it comes to building relationships with potential clients. Marketers and consultants – the entire marketing sector, even – have started using this “new” tool as another way to stay in touch with the communities that follow them.
As part of my job at Spreaker, I study what can seem like a heterogeneous podcasting ecosystem to find common patterns that can help me with my daily struggle in understanding this fast growing market. One of the most interesting things I’ve noticed in the last months is the use of podcasting as a main platform in content marketing strategies.
Podcasting doesn’t end when you hit “Publish.” Your content needs to get to your listeners’ ears, and effective distribution means sharing your content quickly and looking good while you do it. But when your podcasting to-do list is already inundated with different tasks – mixing, editing, uploading, describing, tagging – some of the process risks falling by the wayside.
That’s why we’ve been focusing so much on the new CMS, to offer you a dashboard full of quality tools and features to help you every step of the way. Today, we’re eager to show you the newest addition: the ability to auto-share “camera-ready” episodes to all your social networks.
Here’s what we mean:
