We at Spreaker are on a constant mission to better the stats we offer – giving users the tools to maximize their podcasting success. Increasing the insight we offer via statistics and analytics is one of our main goals, and in particular, we love doing it via a combination of your feedback and industry innovations. Inspired recently by what Dan Misener, Head of Audience Development at Pacific Content, wrote here, we’ve been working to create our ‘Listening Evolution’ stats, which we’re pleased to announce are now available in your show’s statistics page.
We’ve got a mission to provide the most complete, all-in-one podcasting solution out there with our CMS. It’s a professional dashboard that covers editing, feeds, social media distribution, and monetization opportunities (amongst other things) so that you have greater control over your content. Now we’ve ticked one more thing off our list of features: introducing statistics to Spreaker’s CMS.
They’re easier to access, and now thanks to a beautiful new redesign, even easier to read. Plus we’ve added a few extra goodies while we were at it – you’ll have the key to unlocking your audience in no time.
Why statistics are important
The importance of understanding your statistics cannot be overstated. They offer you a complete reading of your listeners, like who they are and where they’re from. With that insight, you get a clear idea of your podcast’s progress and how to further develop your content; stats function as feedback, encouraging you to keep doing what you’re doing, or pushing you to experiment and improve your process.
Detailed statistics are also crucial data to report to ad agencies and sponsors if you’re looking to monetize your content (if that’s the route you want to take, of course – Spreaker offers an easier, more automatic revenue sharing program, too). Ad providers want to be able to match up products and the audiences they’ll be advertised to as best as possible, and the stats you provide should be leveraged accordingly (for example, they’ll want to be sure that the men’s shaving kits they’re pushing aren’t getting featured on children’s programming). It’s similar in approach to any other type of content monetization – even bloggers have to provide reports of their readership to their sponsors, because why place an ad on your page that isn’t likely to get read or paid attention to? With the help of detailed statistics, you’ll be able to show them the power of your podcast’s reach and the who, what, where, and why of your listeners with one go.
As content creators, podcasters must be able to measure the success and strengths of their product. Understanding the full scope of the stats and data available can be a challenge, but is necessary to improving the quality of your content. Essentially, the more resources you have on your listeners, the greater the possibility of creating better, appealing content, as well as connecting with sponsors and advertisers.
We’re super excited to announce an upgrade to our audience analytics!
Starting today, you’ll get an even bigger picture of who your audience is (and eventually use this info to monetize your content – stay tuned for more news to follow). We’re introducing a new metric to our existing statistics that will help you build upon and grow your fanbase, plus boost your numbers!
We’ve added new, animated stats to Spreaker‘s website!
Now when you check your stats, you’ll see beautiful graphs that will clearly display all the info you need to know.
Get your number of plays, downloads, total time spent listening, and followers at a glance across the top of the screen.