Tag Archives: stats

General Podcasting Tips

The Numbers Game: Spreaker’s Statistics

(Updated July 2019) We’ve got a mission to provide the most complete, all-in-one podcasting solution out there with our CMS. It’s a professional dashboard that covers editing, feeds, social media distribution, and monetization opportunities (amongst other things) so that you have greater control over your content. Now we’ve ticked one more thing off our list of features: having in-depth statistics on Spreaker’s CMS.

They’re easy to access, and thanks to a beautiful redesign, even easier to read. Plus we’ve added a few extra goodies while we were at it – you’ll have the key to unlocking your audience in no time.

Why statistics are important

The importance of understanding your statistics cannot be overstated. They offer you a complete reading of your listeners, like who they are and where they’re from. With that insight, you get a clear idea of your podcast’s progress and how to further develop your content; stats function as feedback, encouraging you to keep doing what you’re doing, or pushing you to experiment and improve your process.

Detailed statistics are also crucial data to report to ad agencies and sponsors if you’re looking to monetize your content (if that’s the route you want to take, of course – Spreaker offers an easier, more automatic revenue sharing program, too). Ad providers want to be able to match up products and the audiences they’ll be advertised to as best as possible, and the stats you provide should be leveraged accordingly (for example, they’ll want to be sure that the men’s shaving kits they’re pushing aren’t getting featured on children’s programming). It’s similar in approach to any other type of content monetization – even bloggers have to provide reports of their readership to their sponsors, because why place an ad on your page that isn’t likely to get read or paid attention to? With the help of detailed statistics, you’ll be able to show them the power of your podcast’s reach and the who, what, where, and why of your listeners with one go.

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General

An Update on Spreaker’s Statistics

In any digital content industry, standards must be defined in order to protect advertisers – and ultimately the entire industry –  against bad data practices. Advertisers can continue to pay and benefit publishers only if the industry, as a whole, agrees on a set of metrics with which data or stats can be measured.

In the podcasting space, paid advertising is still in its infancy, and there are complications to consider. Take for instance the fact that content is often consumed through apps the publisher doesn’t have control over. For example, podcast listening apps (sometimes called “podcatchers”) allow users to subscribe to podcasts, which are then downloaded and consumed offline. However, in these cases, the only thing the publisher sees in his or her stats is a downloaded episode (either manually or automatically), but not whether or not it was listened to.

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Podcasting Tips

How to Measure Your Podcast Analytics with Spreaker

As content creators, podcasters must be able to measure the success and strengths of their product. Understanding the full scope of the stats and data available can be a challenge, but is necessary to improving the quality of your content. Essentially, the more resources you have on your listeners, the greater the possibility of creating better, appealing content, as well as connecting with sponsors and advertisers.

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Mobile App News

Access Your Stats on iOS from the Spreaker Studio App

Yesterday we released a new update for Spreaker Podcast Radio for iOS that caused issues for a few users due to the fact that from now on, stats will only be displayed on Spreaker Studio.

What does this mean?

Actually, nothing has changed apart from the new path you’ll need to take in order to get to your data. You’ll still get complete access to all of your stats, of course, but now you’ll just have to open Spreaker Studio on your iOS device to get to it, instead of Spreaker Podcast Radio.

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News

Infographics: What’s Going On with Spreaker’s Listeners and Creators?

We’re continuing our effort in helping you understand your audience with data-rich infographics covering everything you want to know about Spreaker‘s listeners, and now content creators too!

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News Podcasting Tips

Infographic: What’s Going on with Your Listeners?

Statistics are extremely important when it comes to really understanding your audience, and it’s why we make sure to always give you updated numbers on how your shows and tracks are doing.

It’s just as important to get the bigger picture, too, so starting this month, we’ll be sharing Spreaker‘s monthly overall stats. We want to be more open with you, plus give you a better feel of the context you’re working within.

Take a look at our eye-popping info graphic, featuring detailed data on overall listening time from streaming sources (download data isn’t available).

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