Tag Archives: writing

Podcasting Tips

The Perfect Marriage: Podcasting and Storytelling

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We have an innate need to tell stories. Stories provide a way to express our thoughts and ideas and to hopefully arrive at common ground with our audience while doing so, despite physical or metaphorical barriers.

Good storytelling can be particularly powerful in getting our message across. If anything, it renders information more memorable: we’re way more likely to take in and remember a story than a list of bullet points. Once we’ve been caught in a web of personalities and emotions, that message lodges itself more easily into our brains.

Even more importantly, we’re more likely to get behind and promote the message of a story that compels us. We become more understanding and sympathetic to its particular point of view.

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Listening

Writing and Podcasting: The Perfect Match – An Interview with Sarah Werner

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PEns9sxQ_400x400Sarah Rhea Werner is both a writer who has a podcast and a podcaster who talks about writing. Her podcast Write Now, which is also a blog, is an inspirational, binge-listening journey into what happens in a writer’s mind. Her podcast seeks to find a healthy balance between an author’s work, life and writing process. As a listener commented, Sarah “relates to the writer’s heart”. Sarah is definitely a great mentor, and as a contributor on Forbes, you can also read some of her very helpful advice on how to podcast. That’s why we decided to interview her! 

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Podcasting Tips

Why and How to Use Podcasting in Your Content Marketing Strategy

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It’s a podcasting renaissance, as we already know. I won’t reiterate how it can be affirmed, there’s already very looong literature available on that (sources here, here, and here).

Besides its general increased use, podcasting has also landed on new content landscapes in the past two years, becoming a medium that content marketers can turn to when it comes to building relationships with potential clients. Marketers and consultants – the entire marketing sector, even – have started using this “new” tool as another way to stay in touch with the communities that follow them.

As part of my job at Spreaker, I study what can seem like a heterogeneous podcasting ecosystem to find common patterns that can help me with my daily struggle in understanding this fast growing market. One of the most interesting things I’ve noticed in the last months is the use of podcasting as a main platform in content marketing strategies.

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