5 fears preventing you from podcasting

5-fears-blogToday I would like to focus on that set of fears preventing businesspeople from exposing themselves through a podcast.

Despite podcasting being widely reputed as an excellent marketing solution to reach new clients and broaden one’s business horizon, it is not unusual to see professionals postponing their first step in the arena until the entire operation falls through. One excuse after the other.

Here are the 5 main reasons why you are afraid to step into podcasting

1. Accent

A strong accent is perceived by many as a limitation, an obstacle, something to hide. Instead, your accent has to be seen as a distinctive feature which will make you easier to remember and recognize. Make the most of it. A podcast is a means to stand out, not an attempt to be awarded as Hollywood’s best voice actor. What listeners will judge you on has nothing to do with your accent.

2. I will become a laughing stock

When used as a business tool, a podcast sees an audience made of potential customers. None of them has time to lose. Everyone is focused on making the most of the content you are offering rather than finding the next laughing stock.

It is weird that many entrepreneurs who are the definition of self-confidence when doing business turn out to be completely terrified of exposing their voice to a wide audience who may comment and, eventually, make fun of it.

3. I’m not convinced

Perfectionism is among the main enemies of podcasting. Think about this: podcasting is time-saving. Rather than writing or videomaking, which may respectively call for long drafts or complicated post-production, podcasting can be made in real time. Start recording, speak, stop recording. Job done, time saved.

The search for absolute perfection will trick you into a never ending spiral: the more you try to be spotless, the further away you will be from releasing your podcast and seeing it lift-off.

4. Maybe it’s just useless

You were enthusiastic about the idea but now something is making you feel like “this podcasting malarky may just be of no use”. Will it really gather new customers? Will someone really want to listen to it? These are just some of the questions you will ask yourself…based on deeper, unrelated insecurities which are likely to make you call it all off.

5. Non-existent technical difficulties

Technically speaking, recording a podcast is easy-peasy. You do not necessarily need to be geared up as if Beyoncé were coming over to record her next hit. A successful podcast may even be recorded using your laptop’s integrated microphone. Anything better than that has to be seen as an improvement rather than a must. So keep it simple, get started and do your best to improve along the way. Do not wait for the NBC to move their radio studios into your living room. That moment may never come, you know?

To conclude

To promote your image and your business, podcasting has become key. Your words become sound and that sound is your voice. This is why your message gains in credibility.

Prioritize the quality of your contents. This is exactly what your listeners will focus on to decide whether to go deeper or leave you forever. Everything else is just a handbrake we struggle to let go of because we are afraid of facing other people’s judgment. So afraid that we forget that their judgment may also be positive and lead us to opportunities we would not reach otherwise.


Alessio Beltrami Founder at BlogAziendali.com

I help companies and professionals find new clients without having to pay for advertising. I make this possible by defining a clear, well-targeted message and building a communications strategy with the corporate blog as the main pillar.

More analytics for you: demographics now available!


A few weeks ago we announced new geolocation information in our statistics so you could see where your listeners come from. Now we’ve added even more stats details!

Starting today, you’ll be able to see the male to female ratio of your listenership in addition to plays, sources, and more. Getting to know your audience will help you better focus your content and frame it accordingly, as well as better market and monetize your podcast.

It’s our way of helping you perfect your podcasting game, and give you all the resources you could ask for that other platforms can’t.

Demographic analytics on all plays are available to PRO users from Anchorman and up.

So, ready to see just who is listening to you? Get the new stats now!

Add emojis to your chats!

Spreaker‘s got an early Christmas gift for you all!

Just last week we merged our live chat box with comments on track pages, giving you more space for your ideas, collecting all your feedback in one page, and notifying you with every new message received.

And believe it or not, we just made things better! Spice things up and add some flavor to your conversations with emojis!

Crack a devilish grin 😈, blow a kiss 😘, or high five 🙏 your fellow listeners and hosts – you’ve got tons of options! You can choose any emoji you like to really make your chat take off! 🚀

Add emojis straight from your mobile device, or write the codes found here into the comment box. So if you want to give a toast to your host with a glass of wine 🍷, just write :wine_glass: in the space available.


Love what you see 👀? Tell us all about it!

Keep your comments safe with the new chat system!

Today we are proud to announce the new feature that will allow you to keep chatting with your listeners and fans, even after the live show.

Yes, you heard it right, we decided to change and improve the chat system by merging it with the comments on the track page.

What’s the big difference?

Having the chat system displayed on the track page gives you a better experience: more space for reading your listeners chats, all the messages recollected down the same page and the possibility to get notifications for every new message received.


A completely re-designed page, with a new UI and a new stylish embedded player where chatting will be easier that ever.

So are you ready to type? Try the new chat system and let us know what you think!

Learn How to Monetize your Podcast

draft_kings_blogPodcasting is hard work; with research, scheduling, and lots of passion behind every episode. You love it, and that’s why you do it, but it would great to get some concrete returns for your effort.

We at Spreaker want to help you out with that, and very soon will be offering the possibility to monetize your content with a new revenue sharing program. We’ve partnered up with WYD Media Ad Sales to match your program with sponsors – we’ll take care of creating show packages to sell, and then share the revenue with you.

At the moment the program is invite only, but sometime next year we’ll open up an application that will be available to anyone.

At the moment, we’re doing a test run with some of the best sports journalists Spreaker has to offer thank to first sponsor Draft Kings – you can check them out in our curated list Hot Sports Trends.

DraftKings is a fantasy sports website where you can play against your friends and rivals for cash prizes. Show off your sports knowledge and win money today – just register using the promo code: SPREAKER

So keep up with the great work and take your podcast to the limits – you could be earning the cash you deserve!

Feel, record, share, be heard.

We’re really happy about our new Spreaker Studio app, and that’s why we’ve decided to create a video that tells all the stories that make up you.

All of you have a story to tell, all of you have emotions and feelings to share, all of you have something to say.

We wanted to collect and show all of those stories in 30 seconds, in a short video we really love.

The World is full of stories. Don’t leave them all behind.

Infographics: What’s Going On with Spreaker’s Listeners and Creators?

We’re continuing our effort in helping you understand your audience with data-rich infographics covering everything you want to know about Spreaker‘s listeners, and now content creators too!

Take a look at all of October‘s findings:  Continue reading

Set up a social media strategy with Buzz Your Broadcast!


Spreaker has teamed up with experts Buzz Your Broadcast to help you put together a simple social media strategy and get your numbers soaring. It’s our latest effort in getting you the results you’ve wanted after all of your hard work.

Personal sessions with professionals will get you crafting a marketing strategy specific to you and your show, where you’ll learn how to:

  • Find your ideal demographic using social media
  • Increase the number of downloads by thousands each week
  • Streamline your actions so that you are spending as little as 10 minutes a day on social media
  • Keep your numbers up and your listeners engaged with expert performance techniques

You’ll see your listenership multiply by the tens, hundreds, thousands! It’s a sure investment you can make on your podcast and brand, and podcasters Rick Clemons of The Coming Out Coach, Martha Sanchez of Know The Radio Show, and Laurie Hurley of The Social Media Navigator can all attest to it.

Generate the buzz your content deserves! Go to Buzz Your Broadcast now!

Improved audience statistics: see where you listeners come from!


We’re super excited to announce an upgrade to our audience analytics!

Starting today, you’ll get an even bigger picture of who your audience is (and eventually use this info to monetize your content – stay tuned for more news to follow). We’re introducing a new metric to our existing statistics that will help you build upon and grow your fanbase, plus boost your numbers!

Wondering where your listeners come from?  Now you can get this information with our new geolocation statistics!

Get a glimpse of where your listeners are in terms of country and city, and use this to:

  • Better target your content 
  • Drive location-based participation
  • Encourage cross-promotion from location services

Knowing from where your listeners are accessing your show can result in a number of different activities that you can start, including content, marketing, and even monetization.

Geographic analytics on all plays and downloads are available to PRO users from Broadcaster and up.

So, ready to find out where your biggest fans are? Get the new stats now!

Introducing Spreaker Studio, our new app for Android!


We’ve punched up our app to include everything you’ve wanted – the ability to add songs and sound effects while you go live, toggle the microphone, and more so that you can take over the entire production of your own podcast or radio show.

Take a look!

Tap on REC to go directly to the console

Push REC at the top and choose to go live or record and then publish later. Make sure to adjust the microphone and switch it to ON to keep it on the entire time your broadcast, or hold down Push to Talk to only record vocals when you need to. Want to play songs? Tap on Add New Song to start pulling songs from your device, and set them on the decks. Play as you go, or choose Auto DJ to let the playlist run on its own. And don’t forget to tap on any of the sound effects on the right to add extra flair to your content.


When going live, you’ll get a chance to set up your track’s info before you go on the air. When recording offline, your track will instead be placed in your Drafts collection as soon as you choose to publish it.


From your Collections, manage your individual collection’s or track’s info. In your Settings you can opt to connect to your social networks, manage your console settings, report an issue to our support team, and much more.

Screenshot_2014-10-08-10-25-27 Screenshot_2014-10-08-10-13-33

When in doubt, you can also opt to Take the Tour in order to get a refresher on the app’s functions.

Edit: Shawn Thorpe over at Podcaster News gave Spreaker Studio a great review, but wanted to know if exporting and sharing options are available – and we give him, and you, a resounding yes, they are! You can automatically share tracks by tapping the Facebook and Twitter icons in your track’s Edit page, or by tapping on the share icon of an already published track. With published tracks, you’ll be able to select from the various social media apps you’ve already downloaded on your Android device, including Soundcloud and Youtube.

Now you have all the tools you need to create and share your original audio creations on your Android device!

And this release will also be marking a change in Spreaker’s apps. Soon you’ll be able to choose between two different apps: one focused on audio creation, and the other on listening. Soon you’ll get two condensed and efficient experiences.

Like the way it sounds? Download Spreaker Studio for Android now and give us your feedback!