Podcasting is a valuable asset to bloggers. It offers the opportunity to grow your audience and expand your influence. However, podcasting is more than just the latest trend.
In 2013, Apple’s podcast subscriptions through iTunes reached 1 billion. RawVoice, a podcast analytics company, noted that the number of unique monthly podcast listeners tripled to 75 million from 25 million in five years.
NPR veteran Alex Blumberg, the former host of “This American Life” and “Planet Money” raised $1.6 million for his podcast venture “Gimlet Media.”
From print ads to Facebook, entrepreneurs desire a way to reach more people. Podcasting is another option to accomplish that goal.
Podcast listeners are fanatics. They love new content that will distract them from a long work commute or an airport layover.
Listen live or catch the recording. Podcasting has created a culture of on-demand information that gives the listener the option to choose.
Moreover, as a podcaster, you possess the control. You’re not limited to a particular topic or time limit. You can decide what works best for you and your audience.