Growing your podcast audience is something you should do regularly, dedicating just as much time and passion as you do when crafting and recording each of your podcast episodes. But marketing your podcast can be frustrating. There are so many shows out there. It is getting harder to make your podcast stand out from the crowd. However, the good news is that an audiogram can help your show pop and grab potential listener’s attention.
“More involved than a gif, less commitment than a video, these are like small flavorful tastes to tempt passers-by into committing to a whole meal.”
– Lindsay Friel, The Podcast Host
In fact, Headliner performed a study where they shared a podcast episode on Facebook in two different ways, which include using a static image versus an audiogram, and the audiogram generated five times the results and traffic. The static image generated 118 clicks and the audiogram generated 660 clicks. An audiogram is a static image that’s converted into a video by placing audio, a waveform, and transcriptions over it.
As outlined by Podcast Insights, if podcasters don’t have a video podcast, then creating video assets for your episode, in the form of audiograms, can help your content perform better when shared online.
Audiograms and/or short video clips of upcoming episodes can help entice potential listeners and help you promote your podcast. Did your guest say something that was just genius during your interview? Or did you have an intense ah-ha moment? Include it in an audiogram.
Below is an example of an audiogram of a show on Spreaker called The Branding Lab Podcast, hosted by yours truly:
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Video is the best way to promote your podcast. And now making an audiogram is easier than ever with Spreaker’s latest integration with Headliner.
Headliner is the easiest way for podcasters and media companies to promote new and existing audio content on social media. Thousands of top podcasters and the world’s largest media companies rely on Headliner to create shareable videos, reduce video production costs, increase content discovery and engagement, and win on social media.
With this integration, if you use Spreaker to host your podcast, you can create promotional videos with Headliner from within the Spreaker interface. This partnership will help users add the powerful reach of video to their podcast marketing mix and improve the ease with which they can share these videos across social media platforms.
This integration enables Spreaker users with direct access to Headliner and its benefits:
- Promote audio content on social media with videos that include eye-catching waveforms, captions, animations, GIFs, and more.
- The easy-to-navigate video creator means no prior video editing experience is needed.
- Quickly create content optimized for every social platform, delivered to you in 1080p, and ready for native upload.
If you already are a Spreaker user, you’ll be able to start creating videos on Headliner right away.
