Creating engaging content for your podcast should always be your main driving force but never forget the importance of social media, it’s such a fundamental tactic for growing your audience that we wanted to give you the tools to create a strategy for specifically promoting your podcast on Instagram!
Users are changing, attention spans are decreasing, and more people are getting their content via mobile – that’s why having another touchpoint to your listeners can only help you and your show.
Let’s look at how to use Instagram promotion and how to use it to the best of its (and your) ability.
How to Get Follows Via Your Bio
It’s the first thing that any potential podcast fan will see/read about you and your show and you’ve got just 150 characters to get them interested.
So, how do you promote on Instagram with your bio, in a smart way? Apart from being THE place to summarize what you’re about – it’s also where you should provide users with a link to your show (driving traffic to your podcast) and your program’s unique hashtag (helping your searchability). Our top advice is: use bitly to shorten your episode links and get some basic analytics or use many.link to provide users with just one link which will lead them to every platform your podcast is on, your newsletter and website.
And, remember to update your link every time you upload a new episode, that way your followers will know to keep checking back for new content.
Now in its second year, PodCon 2 has become an annual date in our diary and we can’t wait for this weekend’s event.
If you’re not already aware of PodCon 2 – get informed! Last year’s event impressed us so much – the quality of panels and speakers got us so excited for the podcasting industry. That’s why we decided to show our support to the event by becoming lead sponsors for this year’s meet, which is expecting over 3,000+ attendees.
We at Spreaker are on a constant mission to better the stats we offer – giving users the tools to maximize their podcasting success. Increasing the insight we offer via statistics and analytics is one of our main goals, and in particular, we love doing it via a combination of your feedback and industry innovations. Inspired recently by what Dan Misener, Head of Audience Development at Pacific Content, wrote here, we’ve been working to create our ‘Listening Evolution’ stats, which we’re pleased to announce are now available in your show’s statistics page.
(Updated on June 2019) Spotify needs no introduction, it’s been a decade since the audio giant launched in Sweden in 2008. Starting out as a music streaming site, the company has now opened its doors to all types of audio. In turn it’s become the most famous digital audio content platform in the world with 159 million users worldwide and a reported 83 million paying subscribers in June 2018 (up from 57 million in June 2017).
Audio isn’t always at the forefront of a marketers mind when they’re thinking to their next product sales campaign, but it should be. Reports increasingly show that podcasts are a great way to connect with the end consumer and with 64% of Americans saying they have bought a product or service they heard through an audio show, the numbers prove it too. Furthermore, podcasts have the power to reach consumers whenever, wherever – a truly priceless commodity.
You’ve probably heard the term RSS Feed, but do you know what a podcast feed means and how important it can be to your podcast and its success? Most people don’t, so don’t worry if you fall into the last category. That’s why we want to breakdown exactly what the term means, why it’s so crucial to getting your podcast heard and how to use it to its maximum potential for your podcast!
So, you’re thinking about starting a company podcast but you haven’t got round to doing it yet, we give you three reasons why this form of audio content might be just what your business’s content strategy needs.
In this digital age, podcasts make marketing sense, less people are reading and more people own mobile devices, meaning you need to adapt your content strategy to cater to these changes and when done right, this easily shareable content will allow your business’s message to reach far and wide.