So, you’ve got the podcast but you’re still not seeing the listener engagement you were hoping for. Never fear! We’ve rounded up five of the best tactics to help you see your podcast participation go up, all it requires from you is a little time and planning and you should start to see the broadcaster / listener back and forth increase in no time!
So, you’re thinking about starting a company podcast but you haven’t got round to doing it yet, we give you three reasons why this form of audio content might be just what your business’s content strategy needs in 2018.
In this digital age, podcasts make marketing sense, less people are reading and more people own mobile devices, meaning you need to adapt your content strategy to cater to these changes and when done right, this easily shareable content will allow your business’s message to reach far and wide.
The big question is whether you should or shouldn’t plan your podcast script and there are people who sit in both camps. Some believe that scripted podcasts make speech feel stiff and rehearsed, others believe it’s the key to being confident, concise and keeping the content flowing.
The answer is to plan, but to plan right, as it is nigh on impossible to create great content without some sort of planning, even the podcasts which sound ad-libbed are scripted and rehearsed to some level. However, don’t think that you need to produce a rigid script which you follow word for word, you can create a guide which gives you pointers and leads you through your topics. The power of planning is that it ensures captivating content which hooks listeners and keeps you focused.
Get straight to the point, and straight to the podcasts. We’re adding a new feature that will have you listening to your favorite and most listened to podcasts in no time at all. Introducing the new Spreaker Podcast Radio home screen widget.
Your tried and true podcasts will be clearly laid out for you and each will be readily accessible with just a tap, right from your home screen. It’ll save you swipes and time, especially when you’re multitasking between your workout, emails, and instant messages. An improved and personalized listening experience lets you keep your flow as you go through all your to do’s, without missing a beat.
Velvet ropes are seductive. We all want to be in on the mystery, to be one of the few to enjoy what’s behind them. Their very appeal lies in their exclusivity; not everyone gets to go back there. And it’s an ingenious, while simple, marketing tactic that both rewards current fans and clients and draws new ones in.
But how can you apply exclusivity to your podcast when it’s public and accessible to everyone
Spreaker is offering a solution that allows you to share your episodes with a few select listeners: introducing Private Episode Sharing!
And it’s a feature that can serve you both in front of and behind the scenes. Here’s how you can use private episode sharing to excite listeners and improve the podcasting process.
Whether you listen to Common Sense with Dan Carlin, PBS NewsHour, or The New Yorker to get your podcast news fix you’re aware of the big difference in how the presenters communicate their message; not just in the language they use but also their tone of voice. Tone can convey a thousand things to a listener and is key in getting what you want to say across correctly, how you use it will affect everything from how you’re interpreted as a person to the sincerity of the message you’re broadcasting. The Guardian says tone will “affect how we’re seen in terms of our personality, our emotional state, and even our professional competence”. Let’s take a look at some of the different podcast genres out there and see how you can use tone to create impact for yours!
So, you have the podcast and you have the listeners – the next obvious step is to start making some money from it. However, before you can start thinking about monetizing your podcast you need to make sure you have a proposal which will knock any potential sponsor’s socks off.
To be well equipped to write that all-important pitch you need to know your podcast inside out – your audience, the hard stats and your value as a marketing channel. To make it as simple as possible for you, we have pulled together a checklist of three points which will guarantee you’re ready to start reaping the rewards from your podcast!
As a small business, it can be impossible to find your unique voice in the marketplace and successfully reach your audience. Consumers’ lives are saturated by advertising on a daily basis, so just how can you create brand personality and make your business heard? One answer is podcasts. Podcasts are increasingly being integrated into brands’ content marketing strategies and rightly so; it is advertising which requires minimal equipment, little money and offers businesses the opportunity to create an intimate rapport with their customer.
If you need further convincing as to why podcasts are the future of B2C advertising, here are three more reasons as to why they might be just what your business needs to get on the road to establishing a relationship of trust between brand and consumer:
Listening just got even more hands-off. Spreaker is proud to introduce yet another way of engaging with its catalog of podcasts: a new Amazon Alexa skill!
Amazon Alexa devices are wireless, voice-activated “smart speakers” that feature a personal assistant voice service named “Alexa”. These devices include Amazon Echo and Amazon Echo Dot. Similarly to Siri, Alexa will carry out the commands you say out loud to it.
Smart speakers have become a pretty big deal in the podcasting world as of late, and were the main topic of interest at this year’s RAIN Podcast Business Summit presented by NPR. Since Amazon Echo’s debut in 2014, they can now be found in over 20 million homes across the US. In fact, 42% of smart speaker owners claim they’re already essential to their everyday lives. Their ease of use alone is a persuasive selling point; there’s no searching for a remote control, not even the need to use access pins or swipe across the screen. With voice activation, smart speaker owners can ask for the weather report, access their favorite music, and, most importantly, tune in to podcasts.