Author Archives: Georgia Grey


NEW! Direct publishing from Hindenburg to Spreaker

We’re pleased to announce the integration of Spreaker with audio editing tool Hindenburg. The union will allow Hindenburg’s users the opportunity to publish quickly, easily and directly to Spreaker and therefore potentially reach thousands of new podcast listeners.

Hindenburg’s software was originally designed to suit the needs of journalists and reporters, providing a simple audio recording solution. Nowadays, it offers a range of products available to suit all levels of audio producer and podcasters, from independent story-tellers to large professional organizations and even schools / educational institutions.

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News Podcasting Tips

A Complete Guide to Adding the Perfect Music and Sound Effects to Your Podcast

Music and sound are a simple yet effective way to help create an even more engaging podcast for your listeners. Using music in podcasts has the ability to define your podcast’s tone, make it instantly recognizable and are an effective way to create a heightened audio experience for your audience. With this in mind, we want to look at the ways different podcasters have used music and sound throughout their content with serious impact.

MUSIC: Where’s best to add it?

As a podcaster, you have three options of where to add music, at the beginning or end as a sort of title/credits music, to divide podcast segments and as interview background music.

  • Intro / Outro

Your podcast intro is the most important audio element you’ll ever create for your podcast; it’s the first thing potential new listeners hear. The first thing to consider is that your intro, or pre-roll, should be made with your audience at the forefront of your mind – making sure to immediately communicate just what your podcast’s about.

Forbes underlines its importance: “It’s the first piece of audio that the listener is going to hear, so it’s important to solidify a distinct mood and sound to represent that particular podcast or song.”

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Podcasting Tips

Our Podcast Monetization Program Launches on Spotify!

Power your profit from Spotify

Today’s the day you’ll start seeing a boost to your revenue! After working hard for the last few weeks to expand our Monetization Program to Spotify, we’re super excited to finally announce that it’s been enabled for all of our Pro podcasters to use.

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Podcasting Tips

5 Steps to Creating a Podcast Budget

It’s a myth that setting up a podcast needs to be costly or expensive (of course it can be!) but podcasting on a budget is totally achievable. If you’ve been wondering, how much does it cost to run a podcast? It’s a tricky question.

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General Podcasting Tips

Top Tricks for Promoting Your Podcast With Instagram

Creating engaging content for your podcast should always be your main driving force but never forget the importance of social media, it’s such a fundamental tactic for growing your audience that we wanted to give you the tools to create a strategy for specifically promoting your podcast on Instagram!

Users are changing, attention spans are decreasing, and more people are getting their content via mobile – that’s why having another touchpoint to your listeners can only help you and your podcast.

Let’s look at how to use Instagram promotion and how to use it to the best of its (and your) ability.

How to Get Follows Via Your Bio

It’s the first thing that any potential podcast fan will see/read about you and your podcast and you’ve got just 150 characters to get them interested.

So, how do you promote on Instagram with your bio, in a smart way? Apart from being THE place to summarize what you’re about – it’s also where you should provide users with a link to your podcast (driving traffic to your podcast) and your program’s unique hashtag (helping your searchability). Our top advice is: use bitly to shorten your episode links and get some basic analytics or use to provide users with just one link which will lead them to every platform your podcast is on, your newsletter and website.

And, remember to update your link every time you upload a new episode, that way your followers will know to keep checking back for new content.

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Events News

PodCon 2019 – What to See and Where to Be

Now in its second year, PodCon 2 has become an annual date in our diary and we can’t wait for this weekend’s event.

If you’re not already aware of PodCon 2 – get informed! Last year’s event impressed us so much – the quality of panels and speakers got us so excited for the podcasting industry. That’s why we decided to show our support to the event by becoming lead sponsors for this year’s meet, which is expecting over 3,000+ attendees.

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Podcasting Tips Product

NEW: Benchmark Your Episodes’ Lifespan with Our Evolution Stats

We at Spreaker are on a constant mission to better the stats we offer – giving users the tools to maximize their podcasting success. Increasing the insight we offer via statistics and analytics is one of our main goals, and in particular, we love doing it via a combination of your feedback and industry innovations. Inspired recently by what Dan Misener, Head of Audience Development at Pacific Content, wrote here, we’ve been working to create our ‘Listening Evolution’ stats, which we’re pleased to announce are now available in your podcast’s statistics page.

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Podcasting Tips

How to Submit a Podcast to Spotify

(Updated on June 2019) Spotify needs no introduction, it’s been a decade since the audio giant launched in Sweden in 2008. Starting out as a music streaming site, the company has now opened its doors to all types of audio. In turn it’s become the most famous digital audio content platform in the world with 159 million users worldwide and a reported 83 million paying subscribers in June 2018 (up from 57 million in June 2017).

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Podcasting Tips

How To Sell Your Product With Podcasts

Audio isn’t always at the forefront of a marketers mind when they’re thinking to their next product sales campaign, but it should be. Reports increasingly show that podcasts are a great way to connect with the end consumer and with 64% of Americans saying they have bought a product or service they heard through an audio show, the numbers prove it too. Furthermore, podcasts have the power to reach consumers whenever, wherever – a truly priceless commodity.  

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Podcasting Tips

Your RSS Feed: What it is, Why You Need It and How to Use it

(Updated November 2019) You’ve probably heard the term RSS Feed, but do you know what a podcast feed means and how important it can be to your podcast and its success? Most people don’t, so don’t worry if you fall into the last category. That’s why we want to breakdown exactly what the term means, why it’s so crucial to getting your podcast heard and how to use it to its maximum potential for your podcast!   

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