Author Archives: Georgia Grey

News Podcasting Tips

Talk To The Right People: Embed Your Podcast to Medium, Patreon, and More

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You asked and we listened. Now it’s even easier to get your podcast heard by more people, as we’ve enabled automatic embedding across a range of platforms. Whatever your subject field, we want to make it possible for you to speak to more listeners and most importantly, the right ones. What’s more? The process is extremely simple and takes just seconds.

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Podcasting Tips

5 Tips to Really Increase Your Podcast Engagement

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So, you’ve got the podcast but you’re still not seeing the listener engagement you were hoping for. Never fear! We’ve rounded up five of the best tactics to help you see your podcast participation go up, all it requires from you is a little time and planning and you should start to see the broadcaster / listener back and forth increase in no time!

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Podcasting Tips

3 Reasons Why You Start A Podcast If You’re A Marketer

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So, you’re thinking about starting a company podcast but you haven’t got round to doing it yet, we give you three reasons why this form of audio content might be just what your business’s content strategy needs in 2018.

In this digital age, podcasts make marketing sense, less people are reading and more people own mobile devices, meaning you need to adapt your content strategy to cater to these changes and when done right, this easily shareable content will allow your business’s message to reach far and wide.

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Listening

Four of the Best Festive Themed Podcasts

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People fall into two categories around the Christmas period: those who are overly prepared and have their shopping sorted and the tree up before December 1st, and those who leave everything to the last minute and are frantically running around the shops on Christmas eve. Whichever category you fall into, the holiday season is about winding down and curling up on the sofa for some serious relaxing – and what better way to do that than with a podcast?

This year we’ve rounded up some festive themed podcasts which will not only get you in the Christmas spirit but might actually help you get through the holiday season with ease! Whether you’re searching for some last minute gift ideas or just want to get into the festive mood, check out our list of podcasts and all you need to do is press play, sit back and relax.

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Podcasting Tips

Planning Your Podcast Script

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The big question is whether you should or shouldn’t plan your podcast script and there are people who sit in both camps. Some believe that scripted podcasts make speech feel stiff and rehearsed, others believe it’s the key to being confident, concise and keeping the content flowing.

The answer is to plan, but to plan right, as it is nigh on impossible to create great content without some sort of planning, even the podcasts which sound ad-libbed are scripted and rehearsed to some level. However, don’t think that you need to produce a rigid script which you follow word for word, you can create a guide which gives you pointers and leads you through your topics. The power of planning is that it ensures captivating content which hooks listeners and keeps you focused.

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Listening Podcasting Tips

How to Find the Right Tone of Voice for your Podcast

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Whether you listen to Common Sense with Dan Carlin, PBS NewsHour, or The New Yorker to get your podcast news fix you’re aware of the big difference in how the presenters communicate their message; not just in the language they use but also their tone of voice. Tone can convey a thousand things to a listener and is key in getting what you want to say across correctly, how you use it will affect everything from how you’re interpreted as a person to the sincerity of the message you’re broadcasting. The Guardian says tone will “affect how we’re seen in terms of our personality, our emotional state, and even our professional competence”. Let’s take a look at some of the different podcast genres out there and see how you can use tone to create impact for yours!   

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Podcasting Tips

Pitch Perfect: How to Sell Your Podcast to Sponsors

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So, you have the podcast and you have the listeners – the next obvious step is to start making some money from it. However, before you can start thinking about monetizing your podcast you need to make sure you have a proposal which will knock any potential sponsor’s socks off.

To be well equipped to write that all-important pitch you need to know your podcast inside out – your audience, the hard stats and your value as a marketing channel. To make it as simple as possible for you, we have pulled together a checklist of three points which will guarantee you’re ready to start reaping the rewards from your podcast!

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Podcasting Tips

Why Start Podcasting If You’re a Small Business

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As a small business, it can be impossible to find your unique voice in the marketplace and successfully reach your audience. Consumers’ lives are saturated by advertising on a daily basis, so just how can you create brand personality and make your business heard? One answer is podcasts. Podcasts are increasingly being integrated into brands’ content marketing strategies and rightly so; it is advertising which requires minimal equipment, little money and offers businesses the opportunity to create an intimate rapport with their customer.

If you need further convincing as to why podcasts are the future of B2C advertising, here are three more reasons as to why they might be just what your business needs to get on the road to establishing a relationship of trust between brand and consumer:

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