Bruce Wawrzyniak, host of “Now Hear This Entertainment” wrote in a previous guest post that he fears podcasters are constantly adopting a “build it and they will come” approach. But with over 1 million podcasts in circulation, distribution on a variety of different platforms is not enough – although, with Spreaker’s one-click distribution, it does help. But the question remains: how can you promote your podcast?
When we launched Spreaker’s plan for enterprise users in 2019 we had the goal of being the ultimate podtech solution for podcast publishers. Since its launch, we’ve helped podcasters and publishers like SKY, Global, Mondadori, Vanity Fair Italy, and Spain, HBO Latin America, connect with advertisers, scale their monetization, and efficiently manage podcast content.
Podcasting is no longer a budding media experiment. It is a mainstream medium that plays an essential role in the advertising and marketing strategies of thousands of podcast publishers, who are facing the challenge of managing massive amounts of audio content while simultaneously trying to monetize their entire catalog.