Podcasting Tips Spreaker Enterprise

How to Streamline Ad Management as a Podcast Publisher

The intimacy of podcasting creates trust, which spurs listeners to take action when they hear ads… and advertisers are starting to truly uncover this power and invest more.

Now those advertisers are knocking down your organization’s door to be included in your catalog of podcasts, but your team is struggling to manage the campaign and maximize your earnings. Sound familiar? That’s where Spreaker’s Campaign Manager comes in. 

Integrated into our CMS, the Campaign Manager is an easy-to-use smart tool that’s built for podcast publishers to traffic their own advertising campaigns; You can seamlessly set-up, configure and analyze your own ads and desired listener targets. It’s for you to insert ads with pinpoint precision, keep your back catalog fresh, and accurately evaluate campaign performance.


Use Case #1: Execute Direct Deals with Agencies & Advertisers

Already have direct deals with agencies and advertisers? We make it easy to carry them out with the strategy you want. 

For example, if your entire organization has a deal with one advertiser, you can easily ensure that the campaign finds its way to every single podcast in your organization. But, what if you have an advertising deal with one brand or just one podcast under your organization’s umbrella? That’s easy too! No matter the intricacies of your advertising deals, we give you the tools to make it work.

Using our Campaign Manager to traffic your own ads means you can:

  • Access the right technology to run your campaigns
  • Structure your monetization strategy the way you want
  • Receive white-glove support from our team

Use Case #2: Self-Promotion

With the ability to set-up everything yourself, self-promotion is a total breeze. You can record your own ads and easily insert them into your inventory to promote new podcasts, books, events or anything else you’re dreaming up. And when an offer becomes stale and you have a new idea ready, the ad space can be dynamically replaced with the next campaign.

Bonus: Sell Your Surplus Inventory

If you’re a Campaign Manager user, we can also help you sell your surplus inventory on ad marketplaces globally. Let’s say you have a 50% fill rate, with 50% left unsold… you’re leaving money on the table. Instead of missing the chance to monetize that unsold inventory, leave it to us to close the gap by filling or backfilling your content with ads from our partners.

For a quick rundown of how our Campaign Manager can help your team, check this out:

Start using Spreaker’s Campaign Manager to simplify and maximize the advertising campaigns on your inventory today! Once you’re on our Publisher Plan, simply reach out to our team – at enterprise@spreaker.com – to have the Campaign Manager feature activated.

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