If you didn’t already know, AdHub is our self-advertising tool, available for US users. It gives you the chance to promote your podcast with an audio ad on other targeted podcasts. Our innovative tool means that your podcast has the potential to reach thousands of new listeners in a short period of time.
How Does it Work?
Thanks to our dynamic advertising technology, your own promo can be automatically inserted into Spreaker’s massive catalog of podcasts and be heard by thousands of listeners regardless of the app they use.
This means that you can reach listeners who are listening to podcasts on Spreaker, iHeartRadio, Apple Podcasts, Spotify, and/or Google Podcasts.
AdHub gives you the ability to reach target listeners by allowing you to choose categories and audience interests to make sure that your audio promo is attracting the right listeners to your podcast. It also gives you the ability to track and see your results, in terms of impressions, geolocation, and categories.
Are you ready to take a deep dive into our Adhub? Let’s get started.
Creating Your Ad
First of all, you should think about creating an audio ad promoting your podcast. Here are a couple of Do’s and Don’ts:
|👍 DO’S||👎 DON’TS|
|→ DO Set a goal: for example, the goal of the campaign should be to drive new listeners to your podcast or to announce a new podcast you’re working on.|
→ DON’T re-use. Avoid submitting the intro you are currently using for your podcast or a live-read ad used to sponsor other products/services: This will only confuse the listeners. Remember: you want to grab a new listener’s attention, who might not know anything about your podcast, yet!
|→ DO Write a script: The content should be catchy and in line with the tone of voice of your podcast. It should also contain a call to action. Here are some examples:“Listen to XXX podcast, now available on Spreaker, Spotify and iHeartRadio” OR “Check XXX podcast out now on your favorite podcast app”|
→ DON’T upload ads containing or aiming to promote: explicit or age-restricted content- Alcohol and drugs- Illegal products or services; Hate speech/offensive / controversial content; Political or religious content; Gambling; Spam or scams; Copyrighted content; Music only content
|→ DO Set a length: The standard duration of a podcast ad is around 15 – 30 seconds|
→ DON’T use voice generator/text to speech services. You want your promo to sound authentic so use your own voice if possible.
→ DO Choose the file format: We suggest you upload the file in mp3 format
→ DO Check the sound: You want your ad to be perceived as professional and smooth. Record it in a soundproof environment using a good quality microphone, or consider hiring a professional voice-over artist. The more professional it sounds, the more you will attract new listeners!
If you don’t want to create the advertisement yourself, you can always hire a professional voice-over artist or an editor to create impressive audio effects. You can find everything you need on Fiverr.
All you have to do is:
- Create a script with clear and precise instructions on a PDF document of what you’re hoping to achieve (see DO’S & DON’TS from above).
- Choose a creator you want to hire and send them your script plus any other details you find relevant.
- Upload your promo on the Spreaker CMS
Uploading Your Ad
Once you have your ad ready, you need to head over to the AdHub section, click on Create Your First Ad and follow the steps.
You will be asked to:
- Choose a name/title for the ad
- Upload the audio file of your ad (max. 30 seconds, mp3 file suggested)
- Select the country (only the U.S. is available for the moment)
- Select the audience interests
- Set the budget by selecting one of our packages
Once submitted, Spreaker will review and approve your Ad within 3 business days. In case of rejection, the budget allocated will be unlocked and you’ll be able to reuse it to create a new AdHub promotion.
Looking at the Results
Once you’ve launched your ad, you can see its progress in our Adhub dashboard. The dashboard provides real-time numbers of impressions, geolocation, and budget spend.
Remember that the number of impressions refers to the number of times your ad has been played/listened to on other podcasts.
Finally, once the ad has stopped delivering, you can take a look at the final numbers and really get into the nitty-gritty of who listened to your podcast.
Our new geolocation stat means that you can get deeper data on three separate levels: country, region, and city. This means that you can see which countries, states/provinces, and/or cities received the most impressions. There are also category statistics that break down which podcast categories your ad played.
These specific details grant you the ability to really understand and control who exactly is listening to your ad and ultimately what type of listener is being introduced to your podcast.
So why try AdHub?
Well, Spreaker’s AdHub is a cost-effective way to grow your listener base. It is a simple and straightforward tool. It helps your message get heard by your ideal listeners across the whole Spreaker pod-catalog.
It’s time to stop imagining and start utilizing your advertising dollars in an impactful way. And we believe that Adhub can help you do just that.