(Updated on April 2019)
How Full Control of Ad Injection is Revolutionizing Podcast Monetization
Great content has real value: your engagement with your audience is precious. The more you feel empowered and in control of the true value of your podcast, the more you will be able to really give to it and make it thrive. That’s why feeling fully in control of the way your podcast monetizes is important.
Savvy advertisers are already on to the phenomenal potential of audio content and are investing, big time. But there may remain a lingering concern that by accepting ads, you might be ‘handing over reins’ of your episode structure to advertisers. And what kind of money is there to be made, given the potential compromise?
Here at Spreaker, we resolutely believe that you CAN make your podcast steadily and seriously fruitful money-wise, while also keeping full control over your episodes. Earlier this year, we launched our Revenue Sharing program, allowing podcasters to earn money for every listen or impression. We are now delighted to announce that the program has graduated from its beta version, into a fully fledged sophisticated ad revenue system.