Growing your podcast audience is something you should do regularly, dedicating just as much time and passion as you do when crafting and recording each of your podcast episodes. But marketing your podcast can be frustrating. There are so many shows out there. It is getting harder to make your podcast stand out from the crowd. However, the good news is that an audiogram can help your show pop and grab potential listener’s attention.
(Updated on April 2019)
How Full Control of Ad Injection is Revolutionizing Podcast Monetization
Great content has real value: your engagement with your audience is precious. The more you feel empowered and in control of the true value of your podcast, the more you will be able to really give to it and make it thrive. That’s why feeling fully in control of the way your podcast monetizes is important.
Savvy advertisers are already on to the phenomenal potential of audio content and are investing, big time. But there may remain a lingering concern that by accepting ads, you might be ‘handing over reins’ of your episode structure to advertisers. And what kind of money is there to be made, given the potential compromise?
Here at Spreaker, we resolutely believe that you CAN make your podcast steadily and seriously fruitful money-wise, while also keeping full control over your episodes. Earlier this year, we launched our Revenue Sharing program, allowing podcasters to earn money for every listen or impression. We are now delighted to announce that the program has graduated from its beta version, into a fully fledged sophisticated ad revenue system.
3 Essential Steps to Get Your Podcast Looking Great
They say a picture tells a thousand words. Podcasters pride themselves on their ability to paint a compelling and detailed image of a topic with their voices. Podcasts are a powerful canvas for spoken word. But choosing images for your podcast does not pose a dilemma of visual vs. audio. On the contrary, a picture exemplifies the richness of your content and those thousands of words. Here’s how to start embracing image use in your podcast.
Think about it: when you hear a good story or conversation, it sticks with you much longer than a Facebook post you glanced at does. This is because we engage with audio in a different way than we do with written content.
As Emma Rodero, a professor at Pompeu Fabra University in Barcelona, told The Atlantic,
“Audio is one of the most intimate forms of media because you are constantly building your own images of the story in your mind and you’re creating your own production. And that of course, is something that you can never get with visual media.”
Audio content involves the audience in the narrative; it entices them to imagine the people, places, and situations they’re listening to. This can help your brand create a deep and meaningful connection with potential customers.
Here are five reasons why you should start podcast for your brand:
2016 is definitely the year of podcast advertising, especially considering our partnership with Triton Digital announced back in December. Even if it still has to scale before it becomes mainstream, big Internet brands like MailChimp and Amazon, along with plenty of startups like underwear brand Mack Weldon, have been using ads to pursue new customers through podcasts.
According to estimates from ZenithOptimedia, ad spending on podcasts in the U.S. could hit $35.1 million in 2016. That’s only 0.06 percent of all digital ad spending, but some say that estimate is low and that it could go as high as $50 million this year. – via adweek.com