When we launched Spreaker’s plan for enterprise users in 2019 we had the goal of being the ultimate podtech solution for podcast publishers. Since its launch, we’ve helped podcasters and publishers like SKY, Global, Mondadori, Vanity Fair Italy, and Spain, HBO Latin America, connect with advertisers, scale their monetization, and efficiently manage podcast content. Podcasting is no longer a budding media experiment. It is a mainstream medium that plays an essential role in the advertising and marketing strategies of thousands of podcast publishers, who are facing the challenge of managing massive amounts of audio content while simultaneously trying to monetize their entire catalog.
Originally posted on newmediaeurope.com, the official site of the New Media Europe conference, taking place in London, June 18th and 19th.
Connecting with clients in a meaningful way is essential to growing your business, and it can also prove to be one of the most difficult tasks. Podcasting is a great solution to building that bond, adding a deeper dimension and personality to your brand.
And who could resist, when the tools to get a podcast up and running are so accessible and affordable? The barriers of expensive equipment and studio are long gone, it’s nothing you can’t accomplish without a computer and a decent microphone.
So what’s holding you back? Here are 5 reasons to stop what you’re doing and start your podcast now. The benefits are hard to deny: