Growing your podcast audience is something you should do regularly, dedicating just as much time and passion as you do when crafting and recording each of your podcast episodes. But marketing your podcast can be frustrating. There are so many shows out there. It is getting harder to make your podcast stand out from the crowd. However, the good news is that an audiogram can help your show pop and grab potential listener’s attention.
So you’ve made a podcast and you want people to, well, listen. Making an effective website for your podcast can not only attract the right audience but the right sponsors and partners as well.
But even though having a podcast website can be essential in growing your listenership, there are a number of things that you, as a podcaster, need to consider when choosing the right platform to host your website.
Podcasters often adhere to the well-known Field of Dreams quote, “If you build it they will come”. Unfortunately, this is rarely the case. And this is why you might need a podcast website. Confused? Don’t worry, keep reading.
The intimacy of podcasting creates trust, which spurs listeners to take action when they hear ads… and advertisers are starting to truly uncover this power and invest more.
Now those advertisers are knocking down your organization’s door to be included in your catalog of podcasts, but your team is struggling to manage the campaign and maximize your earnings. Sound familiar? That’s where Spreaker’s Campaign Manager comes in.
Integrated into our CMS, the Campaign Manager is an easy-to-use smart tool that’s built for podcast publishers to traffic their own advertising campaigns; You can seamlessly set-up, configure and analyze your own ads and desired listener targets. It’s for you to insert ads with pinpoint precision, keep your back catalog fresh, and accurately evaluate campaign performance.
(Last updated June 17th, 2020). June is Pride Month, a month-long celebration of all things LGBTQ and human and civil rights. So, how can we celebrate the occasion? By highlighting the top 10 most interesting and exciting LGBTQ podcasts and podcasters, those who are committed to standing for LGBTQ rights and highlighting issues that still affect society today.
It’s a myth that setting up a podcast needs to be costly or expensive (of course it can be!) but podcasting on a budget is totally achievable. If you’ve been wondering, how much does it cost to run a podcast? It’s a tricky question.
(Updated on June 2019) Google has made a game-changing announcement for podcasters, unveiling its plans for Google Podcasts, a complete podcast ecosystem.
Google Podcasts – and its future updates – will offer podcasters the chance to potentially double their audience numbers by publishing across the myriad of Google platforms: Google Search Results, Google Podcasts App, Google Voice Assistant and last but definitely not least, Google Home Devices.
As probably every podcaster already knows, at the end of May, Apple communicated that they will soon require secure podcast feeds as part of publishing podcasts with them.
When you attended your last conference, did you notice people mentioning social media channels? For example, did guest speakers give attendees a hashtag to follow? Or did workshop hosts ask participants to “like” their Facebook pages?
If so, you’ve witnessed individuals maximizing their offline activities, in order to increase their online personas. These methods keep highly-networked audiences engaged with your brand after your in-person encounters. As a podcaster, it’s to your benefit to recreate and personalize these techniques to draw attention to your podcast.
Research shows that “90% of word-of-mouth conversations about brands take place offline, primarily face-to-face.” While we hope our social media campaigns go viral, the data tells us that most links only reach 5-10 people. Therefore, conversations with folks at the grocery store, your favorite restaurant, a baseball game, or anywhere people meet offline brings a greater sense of credibility.
Create relentless buzz about your podcast. Here are four ways to use your offline networking efforts for online success:
