When you attended your last conference, did you notice people mentioning social media channels? For example, did guest speakers give attendees a hashtag to follow? Or did workshop hosts ask participants to “like” their Facebook pages?

If so, you’ve witnessed individuals maximizing their offline activities, in order to increase their online personas. These methods keep highly-networked audiences engaged with your brand after your in-person encounters. As a podcaster, it’s to your benefit to recreate and personalize these techniques to draw attention to your podcast.

Research shows that “90% of word-of-mouth conversations about brands take place offline, primarily face-to-face.” While we hope our social media campaigns go viral, the data tells us that most links only reach 5-10 people. Therefore, conversations with folks at the grocery store, your favorite restaurant, a baseball game, or anywhere people meet offline brings a greater sense of credibility.

Create relentless buzz about your podcast. Here are four ways to use your offline networking efforts for online success: