What is podcast monetization and how do podcasts make money? You’ve probably realized by now that almost everyone and their brother are podcasting. From Michelle Obama to Oprah Winfrey, to the Real Housewives of Beverly Hills, it seems like podcasting is the new craze. And it’s paying off.
When we launched Spreaker’s plan for enterprise users in 2019 we had the goal of being the ultimate podtech solution for podcast publishers. Since its launch, we’ve helped podcasters and publishers like SKY, Global, Mondadori, Vanity Fair Italy, and Spain, HBO Latin America, connect with advertisers, scale their monetization, and efficiently manage podcast content. Podcasting is no longer a budding media experiment. It is a mainstream medium that plays an essential role in the advertising and marketing strategies of thousands of podcast publishers, who are facing the challenge of managing massive amounts of audio content while simultaneously trying to monetize their entire catalog.