Monday Mornings: Upgrade through your iPad, MirtoRock, and our Podcasters Meetup!

Hello Monday!

Who could have the Monday blues when we’re brimming with juicy news and updates? Here’s what we’ve got going on this week:

iPad App: Upgrading to a Pro plan is getting even easier! You’ll soon be able to subscribe to the Pro plan of your choice through the iPad app itself, without being taken to our mobile site.

Mirtorock: We’ll be heading south towards the end of the month, taking part in Sicily’s annual MirtoRock Festival, celebrating music, musicians, and the creative community. Our Community Manager Tonia will be there, speaking alongside of radio and Spreaker star Alessio Bertallot.

Berlin Meetup: This Friday Berlin podcasters can partecipate in our podcasters meetup at Sankt Oberholz! Meet some of the city’s broadcasters and swap tips and tricks on the trade.

Alright guys, let’s get to it and kick off the week!

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Corporate blog and podcast: How to combine them successfully


Customers buy from people, not from companies. Even for the biggest players on the market, the last step in the sales process happens between human beings. People selling to people.

This is why podcasting is extremely effective: it gives your company a voice – the most remarkable among human characteristics. Often, a company deploying a communications strategy is already making use of tools like blogs. This is exactly where we can boost and make the most out of the synergy between corporate blogs and podcasts.

Here are 3 practical ways to get the most out of your blog and podcasts:

1. Embed your podcast in a blog post

Don’t miss the chance to embed one of your podcasts, if what you’re writing about has something to do with it. You’ll be providing your readers with a richer post and a chance to get even more in-depth.

2. Turn your blog post into a podcast

By doing so, you’ll have an audio version of your post that you can again embed and then share across social media, mailing lists, and more. The plus in this is transforming written content into something people can listen to with ease, just like audiobooks.

3. Reciprocally promote the two channels

Clearly remind your readers (maybe with a “call to action” at the end of your blog entry) that they can go more in-depth with your podcasts, and provide them with a well-visible link. At the same time, in your podcast’s description, add a link to your blog (or specific article, in case this applies to point number 2). Furthermore, mentioning your blog’s web address at the beginning and the end of your recording is always a smart move. This is how you can provide your readers with a more rounded service, facilitating their access to useful resources (from your blog to your podcasts, and vice-versa).

Recording podcasts without promoting them through platforms such as your blog means throwing away a substantial portion of potential clients. Don’t let this happen, instead make your voice heard!

Alessio Beltrami Founder at BlogAziendali.com

I help companies and professionals find new clients without having to pay for advertising. I make this possible by defining a clear, well-targeted message and building a communications strategy with the corporate blog as the main pillar.

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Monday Mornings: Youtube, Spreaker Studio and Fun Day!

Morning guys!

Another great week has just begun, and we’re thrilled to share all of our amazing news coming out this week with you. We’ll be working on a lot of different elements of Spreaker, and can’t wait to see all of our efforts released and running!

Here’s what we have in store for you this week:

Youtube Integration: We know you’ve been experiencing some problems with Spreaker’s Youtube integration, as it needs a bit of an update. This week we’ll start working on the task, and hope to have new and improved integration in just a few weeks.

iPad update: Our iGuy will be updating the iPad application, giving it the same touch and feel of the iPhone. iPad users, you’re going to have a stylish new menu and detailed statistics of your content on your favorite device!

Spreaker Studio: Remember our desktop application? Some of you helped us out with our first beta release, offering great feedback; since then we’ve added other special features like music integration and sound effects. We’ll be asking for help from more beta testers, soon!

Berlin Meetup: Our podcasting meetup is just around the corner, and we’re excited to be welcoming guests from the UK and meeting local Berlin podcasters! It’ll be a great chance to meet fellow broadcasters and make lasting connections.

Fun Day: Every year at Spreaker headquarters we organize a Fun Day, where we hang out and lay back together. Why? Because we deserve it! Our fun day will be on July 24th this year, and we’re still picking out something to do. Do you guys have any ideas? Suggestions? Just comment below and we’ll be happy for the tips!

So let’s start this busy week!

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Berlin Calling: Podcasters!

Want to meet local podcasters? Want to kickstart your own project, but need a little advice? Looking to monetize your content?

We’re super excited to be teaming up with Music Radio Creative and UK Podcasters for a European podcasting meetup, right in Spreaker’s hometown of Berlin!

Mingle with fellow audio buffs on Friday, July 11th, at the swanky Sankt Oberholz café at 8 PM for drinks and nibblins’!

Come on, we know you’re out there and want to get to know you! Berlin has some great content creators, and we’re looking to get them all in the same place. It’s your chance to meet, greet, and network with the best of them.

Let’s jumpstart the community together! Come join us and reserve your ticket here.

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