What’s going on with Spreaker’s listeners?

Last November we published an infographic with the aim of helping you understand your Spreaker audience and better engage with your listeners, plus give you the upper hand with new data that can be used to monetize your content.

After 6 months we want to give you an update on who’s listening to your content on Spreaker.


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Spreaker Live Show Podcast

Spreaker Live Show #6: Featuring Andrew Zarian talking about building a Podcast Network

Presented by Rob Greenlee, Head of Content@ Spreaker. Today’s show featured the co-host guest Andrew Zarian, founder and host of GFQnetwork

Expert advice around building a Podcast Network with Andrew Zarian

What’s going on with Spreaker’s listeners? – Discuss Blog Post about Streaming Live vs. Podcasting

Key’s to “Serial” the podcast success interview with Spreaker CEO Francesco Baschieri  Serial The Truth Podcast

Comment from Spreaker Podcaster Jim Collison, co-host with David Jackson on “Ask a Podcast Coach” every Sat morning,  The Average Guy , Gallup Strengths Center

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Who listens to Podcasts? Here’s new data from Edison Research


The first step to better targeting your podcast is understanding who the potential consumers of the medium you’re using are. If you know which particular market you’re talking to, you can approach your content with more awareness and communicate with your audience more effectively.

On June 25, Edison Research published all their podcast-related survey data from The Infinite Dial 2015, giving us a fully comprehensive view of who is really listening to podcasts.

Podcast listeners are more affluent than the general population (36% have a household income greater than $75,000), and have education beyond high school. A decade ago, it was primarily males who would listen in. In 2015, that number is now evenly split with 50% men, 50% women. Looking at age, there doesn’t seem to be a huge difference among age groups, with even teenagers making up a slice of podcast consumers.

Smartphone ownership has been found to be a major factor in the consumption of podcasts; currently 22% of smartphone users listened to a podcast in the last month. Additionally, nearly two-thirds of all podcasts are listened to on mobile devices over desktop computers.

Brands will find interesting data in the activity of podcast users on social media: it seems they use the platforms multiple times per day.

A fully detailed description of the research can be find on Rainnews.

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Podcasting tips Spreaker Live Show Podcast

Spreaker Live Show #5: featuring David Jackson, Podcasts in Cars

Presented by Rob Greenlee, Head of Content, Spreaker -Today’s show featured the co-host guest David Jackson, Host of School of Podcasting and the Live “Ask the Podcast Coach“ show every Sat morning at 10:30am EST on Spreaker.

Survey of “Serial” Listeners Sheds Light on Podcast’s Effect
More info at
Edison Research Examines Podcast Audience Attributes More info here
Will Terrestrial Radio be around in 10 years?
What Should You Do To Make Sure your Podcast is available in cars
Clip Played from The Wolf Den Podcast
Clip Played from CNET’s “On Cars” video series
Clammr Effect or Not?

Quick Podcasting News Stuff:
Cycling News Teams with Eurosport for 2015 Tour de France Podcast
Cannabis Radio Network has launched on Spreaker 
The WNYC Podcast Accelerator – Five finalists podcasts will be paired with producers who will mentor and train the candidates, helping them hone their pitches.

Here’s what you’ll need to complete the application:

Answers for these seven asks (no longer than 200 words each):
1. What’s the one-line elevator pitch?
2. Who is the intended audience?
3. What are the main features or elements of the show?
4. What does the show sound and feel like?
5. What are the comparable shows?
6. What experiences and skills do you bring to the project?
7. A sample of your work (can be audio, video or text.
if you have a host in mind, we’ll need a sample of their work, too.

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Spreaker Live Show Podcast

Spreaker Live Show #4: How President Obama May Have Impacted Podcasting

Marc Meets Obama Podcast

Last week, an amazing thing happened. The President of the United States walked into a garage in Los Angeles to record a podcast with a scruffy comedian named Marc Maron on his WTF show. This event rocked the mass media and political world in a big way and sent a message that radio was not as relevant as podcasting in enabling intimate and personal connections with voters. This WTF episode garnered about a million downloads within 36 hours. This is another tent pole moment on the scale of “Serial” for podcasting and on demand audio.

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Events Learn Spreaker Resources

9 takeaways for podcasters from the GEN Summit podcasting panel

I just got back from Barcelona where last week I attended GEN Summit 2015 and spoke in a panel about podcasting and storytelling.


The Global Editors Network (GEN) is a cross-platform community of editors-in-chief and media innovators committed to sustainable, high-quality journalism, empowering newsrooms through a variety of programs designed to inspire, connect, and share.

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Learn Podcasting tips

3 pieces of gear for starting your podcast


Do you want to start a podcast, but have no idea what equipment to buy?

Here are 3 tips on how to start on the right foot with a low budget:

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Podcasting tips Spreaker Live Show Podcast

Spreaker Live Show #3 featuring Jared Easley, Doing Your Homework and Engaging Your Listeners

Presented by Rob Greenlee, Head of Content, Spreaker, today’s show ‘Doing Your Homework and Engaging Your Listeners’  featured the co-host guest Jared Easley, Host of “Starve the Doubts” podcast and is also co-founder and organizer of conference in Fort Worth, TX July 31-Aug 2nd, 2014.

Podcasting News of the Week
Producer Tip of the Week : Picking a Podcast Show Format
Listener Q & A of the Week: we will discuss Spreaker Podcaster “Truth On Tap” show host Kevin Kierstead comments on “Core Elements of a Successful Podcast” in episode 2
Interview Guest: Bertrand Pecquerie CEO of The GEN Summit (Global Editors Network) Starting earlier today in Barcelona, Spain – Prototyping the Future of News – June 17-19 –

Subtitle: Podcast events are growing in popularity, scope and frequency.

Description: Did you know that 7 is the number of podcasts new podcasters have before falling into the pod-fade pit? This episode of Spreaker Live is a treasure trove of tips for new and experienced podcasters. Find out what’s going on with Apple Music for Android, where the next big podcast event will be and what formats you can use to engage your listeners and stay in the podcast game for the long haul. Make an investment in your show and listen to Rob every Wednesday for news and advice about the world of podcasting on Spreaker Live.

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Spreaker is pitching on Podcasting at the GEN Summit


The GEN Summit 2015 is about to start in Barcelona, and we’re more than happy to be a part of a great session on Podcasting, together with the major experts of the industry including Serial’s Producer, Dana Chivvis.

The Global Editors Network (GEN)  is a cross-platform community of editors-in-chief and media innovators committed to sustainable, high-quality journalism, empowering newsrooms through a variety of programs designed to inspire, connect, and share. The goal is to define a vision for the future of journalism and enhance its quality through innovation and cooperation.

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Spreaker is sponsoring the Web Radio Festival in Rome!

webradiofestival (1)

More than one hundred years ago, the Italian scientist and inventor Guglielmo Marconi developed the first effective radio communication system. In 1901, he successfully sent wireless signals across the Atlantic Ocean, disproving the dominant belief of the Earth’s curvature affecting transmission.

Many years have passed since that first amazing scientific discovery, and now that Web Radio Festival is about to start in Rome, I can already anticipate that magic feeling I’ll get on meeting Elettra Marconi, the daughter of the man who can be considered the Father of Radio.

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