Listening Podcasting Tips

How to Find the Right Tone of Voice for your Podcast

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Whether you listen to Common Sense with Dan Carlin, PBS NewsHour, or The New Yorker to get your podcast news fix you’re aware of the big difference in how the presenters communicate their message; not just in the language they use but also their tone of voice. Tone can convey a thousand things to a listener and is key in getting what you want to say across correctly, how you use it will affect everything from how you’re interpreted as a person to the sincerity of the message you’re broadcasting. The Guardian says tone will “affect how we’re seen in terms of our personality, our emotional state, and even our professional competence”. Let’s take a look at some of the different podcast genres out there and see how you can use tone to create impact for yours!   

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News Product

Listen to Your Favorite Podcasts on Any Chromecast or Airplay Compatible Device

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Let’s set the scene: you’re home, you’re sitting back and relaxing, and you’re pretty set on never getting up off the couch again. Putting on a great podcast would be the cherry on the cake.

Now you can fill your home with the sounds of your favorite podcast thanks to our new Spreaker Podcast Radio Chromecast/AirPlay compatibility! Using your smartphone or tablet as a remote control, you’ll be able to play all the true crimes, dramas, and news shows you love without having to do more than lifting a finger.

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Podcasting Tips

Pitch Perfect: How to Sell Your Podcast to Sponsors

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So, you have the podcast and you have the listeners – the next obvious step is to start making some money from it. However, before you can start thinking about monetizing your podcast you need to make sure you have a proposal which will knock any potential sponsor’s socks off.

To be well equipped to write that all-important pitch you need to know your podcast inside out – your audience, the hard stats and your value as a marketing channel. To make it as simple as possible for you, we have pulled together a checklist of three points which will guarantee you’re ready to start reaping the rewards from your podcast!

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Podcasting Tips

Why Start Podcasting If You’re a Small Business

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As a small business, it can be impossible to find your unique voice in the marketplace and successfully reach your audience. Consumers’ lives are saturated by advertising on a daily basis, so just how can you create brand personality and make your business heard? One answer is podcasts. Podcasts are increasingly being integrated into brands’ content marketing strategies and rightly so; it is advertising which requires minimal equipment, little money and offers businesses the opportunity to create an intimate rapport with their customer.

If you need further convincing as to why podcasts are the future of B2C advertising, here are three more reasons as to why they might be just what your business needs to get on the road to establishing a relationship of trust between brand and consumer:

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Podcasting Tips

New: Creating an App for Your Podcast Just Got Easier!

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Connect with your audience more directly with an exclusive experience, all while expanding on your brand, with a customized Mobile App dedicated to your show.

It’s a seemingly small addition to your podcast’s overall distribution system that offers considerable benefits. It’s just about the closest you can get to your listeners, who can download your app (from either iTunes or Google Play—you can choose where to place it) and use it to get direct access to your show and only your show. There’s no getting distracted by other podcasts, and they’ll be able to give back and show you their love and appreciation by liking your episodes and leaving comments.

Aside from this intimate experience, Mobile Apps also offer a way to expand and build upon your podcast’s mission, what it stands for, and the brand you’ve constructed around it. It’s a professional touch that impresses listeners as well as potential sponsors looking for established podcasts to support and work with.

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Listening News Podcasting Tips

New! Spreaker’s 50,000+ Show Catalog Is Now on Amazon Alexa Devices

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Listening just got even more hands-off. Spreaker is proud to introduce yet another way of engaging with its catalog of podcasts: a new Amazon Alexa skill!

Amazon Alexa devices are wireless, voice-activated “smart speakers” that feature a personal assistant voice service named “Alexa”. These devices include Amazon Echo and Amazon Echo Dot. Similarly to Siri, Alexa will carry out the commands you say out loud to it.

Smart speakers have become a pretty big deal in the podcasting world as of late, and were the main topic of interest at this year’s RAIN Podcast Business Summit presented by NPR. Since Amazon Echo’s debut in 2014, they can now be found in over 20 million homes across the US. In fact, 42% of smart speaker owners claim they’re already essential to their everyday lives. Their ease of use alone is a persuasive selling point; there’s no searching for a remote control, not even the need to use access pins or swipe across the screen. With voice activation, smart speaker owners can ask for the weather report, access their favorite music, and, most importantly, tune in to podcasts.

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News Podcasting Tips

Keep Your Embedded Player Cleaner with the Custom New Feature

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Attention to detail. We know you’re into it. Especially when it comes to how your podcast is portrayed and played. After the recording itself, your website look is probably what you fuss over the most. And rightly so – brand consistency is key to appearing professional, and your embedded player is no exception.

So here’s the good news: Spreaker’s updated embedded player now slips in even better with your own branding – discrete, minimal, and powerful.

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General Podcasting Tips

Pick your Sounds with Ease with Spreaker Studio iOS 11

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Spreaker Studio iOS 11 Make it Even Easier to Pick your Sounds for your Podcast

Music libraries are increasingly becoming more like dispersed pockets of musical treasure: some albums tucked away in folders on your device, some songs just stored on iCloud, some tracks shared with you through Dropbox. So when you’re uploading music to your podcast, you want to easily be able to tap into your library, however spread out it may be!

That’s what our podcasting community has shared with us and we want podcasting reflect the way that you work best. Recording and editing your content with Spreaker Studio on your iPhone or iPad gives you the mobility to podcast on the go, and now with the new iOS update you can directly insert media files that you have on your device, both locally and in the cloud, without needing to shuffle them around into a single folder first.

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News Podcasting Tips

Manage Every Detail: Add iOS 11’s New Season and Episode Tags to Your Podcast

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Enthralling your listeners means nailing the details. Your word choice, split-second editing decisions, and the inclusion of chapters in each episode of your podcast can help pull together an expertly crafted story.

But it’s also in how you present your story. How you divvy up and mete out each episode is a way of leading listeners through the narrative thread. Listeners should always know exactly where they need to be when tuning in, and in particular where to begin. For example, if your content is serialized, it’s essential they start from the oldest episode (or rather, the first-ever made episode).

Dividing up your podcast in a smart way also makes your content more digestible. Working through seasons and clearly labeling your episodes helps listeners ease into your podcast without feeling overwhelmed.

Now, thanks to updates introduced with iOS 11, the presentation and production choices you make will be clearly displayed in Apple Podcasts. And to facilitate the matter, we at Spreaker have added new settings that, when applied from the CMS, will come through as tags in your RSS feed’s metadata. Your seasons, episode order, and episode labels will all appear to listeners tuning in through Apple Podcasts.

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Listening News Podcasting Tips

Find New Podcasts with Ease with Spreaker’s New Home Page

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Approaching new podcasts to listen to is an exciting, though totally overwhelming endeavor. There are just so. Many. Podcasts. Thousands of them at your fingertips, to rummage through like an overflowing vintage sale that just received its last haul.

How about this one? Or that? Are you in the mood for a true crime podcast now? Maybe a personal coach later? Any tip or recommendation to guide that search is welcome, as is rethinking the way we look for new content (and old, too!) in the first place.

At Spreaker we’ve decided to give the entire process our own spin, and we’re thrilled to present Spreaker’s new home page. It’s your map to navigating that immense sea of audio content.
And podcast producers, you’ll be benefiting, too. Of course, you want your work to appear front and center to listeners likely to love it, but it’s easy to get drowned out when you’re competing with so many voices. You want to trust that your podcast will get the reach it deserves.

With featured podcasts, curated lists you’ll love, and content based on where you’re located, the new home page offers an effortless podcast-searching experience.

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