It’s a podcasting renaissance, as we already know. I won’t reiterate how it can be affirmed, there’s already very looong literature available on that (sources here, here, and here).
Besides its general increased use, podcasting has also landed on new content landscapes in the past two years, becoming a medium that content marketers can turn to when it comes to building relationships with potential clients. Marketers and consultants – the entire marketing sector, even – have started using this “new” tool as another way to stay in touch with the communities that follow them.
As part of my job at Spreaker, I study what can seem like a heterogeneous podcasting ecosystem to find common patterns that can help me with my daily struggle in understanding this fast growing market. One of the most interesting things I’ve noticed in the last months is the use of podcasting as a main platform in content marketing strategies.
Every time I step into a car with an AM/FM radio, I am reminded about the concept of simplicity and ease of use as key reasons why radio grew to have such a large listening audience.
