I have a fear that podcasters are taking the “build it and they will come” approach. One’s attitude could quickly become cavalier once their newest episode is uploaded. Sit back, put your feet up, and wait for people to come find it, right? Wrong.
So, you’re thinking about starting a company podcast but you haven’t got round to doing it yet, we give you three reasons why this form of audio content might be just what your business’s content strategy needs in 2018.
In this digital age, podcasts make marketing sense, less people are reading and more people own mobile devices, meaning you need to adapt your content strategy to cater to these changes and when done right, this easily shareable content will allow your business’s message to reach far and wide.
Good Night Stories for Rebel Girls and Good Night Stories for Rebel Girls 2 have been the runaway hits of 2016 and 2017 and now the Rebel Girls movement has been turned into a podcast – ten amazing adventures read by ten captivating storytellers for inspiring girls (and boys!) everywhere to be their own person and unafraid of being different. We were lucky enough to get the chance to chat with the books’ authors, Francesca Cavallo and Elena Favilli, about it and what the future holds for Rebel Girls!
“Video killed the radio star,” sang The Buggles in 1979. For almost 40 years they were so right that some people might have thought that they were soothsayers.
Recently, something’s changed and the radio stars — or the podcast stars, to be precise — are finally having their revenge! Podcasts are becoming increasingly popular, and some of them are so well-followed that even companies are using this medium as a way to conquer new audiences and drive the product they’re selling.
Babbel, the world’s leading language learning app, started an Italian podcast called 4 Verticale in February 2016. The two hosts, Stefano and Giulia, are storytellers who share their experiences with listeners: living abroad, being expats, making fools of themselves in foreign languages, and also sharing Venetian words that are used all over the world and Italian vintage insults. It’s all about being interesting, funny and engaging their audience.
Want to finally get the ball rolling on your podcast business? The Podcast Host Academy provides helpful coaching and courses that can help you launch, grow, and earn an income from your content.
We spoke with Colin Gray, founder of The Podcast Host Academy, about podcasting’s latest shift in focus.
After launching on Amazon’s Alexa last October, we have been working hard to expand the abilities available to listeners, making for an even more intuitive, enjoyable and involving user experience – all you need to do is sit back and enjoy some of the best podcasts around.
In case you aren’t already aware of what Amazon’s Alexa is, they are the new wireless, voice-activated ‘smart speakers’ by Amazon, which feature a personal assistant voice service named ‘Alexa’. These devices include Amazon Echo and Amazon Echo Dot.
This February 8th-10th, Orlando, Florida will be taken over by Podfest Multimedia Expo. A conference created for independent podcasters (from beginners to veterans) by podcasters, with the aim of building and developing an international podcast community through networking, events and exchanging of ideas. This year is the event’s fourth year and will see over one thousand content creators flock to find out what’s hot and what’s not in the podcasting world.
During the course of the three days, six key topics, or ‘tracks’, will be the umbrella themes for all panels and discussions, this year’s are: Monetization, Multimedia, Technology, Audience Building, Entrepreneur, and Social. To really get under the skin of these topics, there will be events of all varieties, ranging from demos of the latest products and services to workshops and panels. All will be followed by a Q&A.
The big question is whether you should or shouldn’t plan your podcast script and there are people who sit in both camps. Some believe that scripted podcasts make speech feel stiff and rehearsed, others believe it’s the key to being confident, concise and keeping the content flowing.
The answer is to plan, but to plan right, as it is nigh on impossible to create great content without some sort of planning, even the podcasts which sound ad-libbed are scripted and rehearsed to some level. However, don’t think that you need to produce a rigid script which you follow word for word, you can create a guide which gives you pointers and leads you through your topics. The power of planning is that it ensures captivating content which hooks listeners and keeps you focused.