What is podcast monetization and how do podcasts make money? You’ve probably realized by now that almost everyone and their brother are podcasting. From Michelle Obama to Oprah Winfrey, to the Real Housewives of Beverly Hills, it seems like podcasting is the new craze. And it’s paying off.
Growing your podcast audience is something you should do regularly, dedicating just as much time and passion as you do when crafting and recording each of your podcast episodes. But marketing your podcast can be frustrating. There are so many shows out there. It is getting harder to make your podcast stand out from the crowd. However, the good news is that an audiogram can help your show pop and grab potential listener’s attention.
“More involved than a gif, less commitment than a video, these are like small flavorful tastes to tempt passers-by into committing to a whole meal.”
– Lindsay Friel, The Podcast Host
In fact, Headliner performed a study where they shared a podcast episode on Facebook in two different ways, which include using a static image versus an audiogram, and the audiogram generated five times the results and traffic. The static image generated 118 clicks and the audiogram generated 660 clicks. An audiogram is a static image that’s converted into a video by placing audio, a waveform, and transcriptions over it.
As outlined by Podcast Insights, if podcasters don’t have a video podcast, then creating video assets for your episode, in the form of audiograms, can help your content perform better when shared online.
In reality, scripted audio and video is all around us. Movies and television shows are obviously scripted, but so are news broadcasts, live radio, and even late-night comedy shows. At the end of the day, all of the content you consume, including podcasts, has been scripted in one way or another. The key is to make sure it matches the tone of your production, and more importantly, it sounds as natural as possible. This American Life, Serial, Hardcore History, Wait Wait Don’t Tell Me, and On the Media are five very different podcasts with five very different sounds, but they are all either fully or at least partially scripted in some way. So how do you write a podcast script?
So you’ve made a podcast and you want people to, well, listen. Making an effective website for your podcast can not only attract the right audience but the right sponsors and partners as well.
But even though having a podcast website can be essential in growing your listenership, there are a number of things that you, as a podcaster, need to consider when choosing the right platform to host your website.
The intimacy of podcasting creates trust, which spurs listeners to take action when they hear ads… and advertisers are starting to truly uncover this power and invest more.
Now those advertisers are knocking down your organization’s door to be included in your catalog of podcasts, but your team is struggling to manage the campaign and maximize your earnings. Sound familiar? That’s where Spreaker’s Campaign Manager comes in.
Integrated into our CMS, the Campaign Manager is an easy-to-use smart tool that’s built for podcast publishers to traffic their own advertising campaigns; You can seamlessly set-up, configure and analyze your own ads and desired listener targets. It’s for you to insert ads with pinpoint precision, keep your back catalog fresh, and accurately evaluate campaign performance.
Introducing the ultimate guide to podcasting for publishers
Launched in 2010, we are now the leading platform for creating, distributing, measuring, and listening to on-demand and live podcasts. While we’ve long been a great resource and tool for independent podcasters, we’ve spent the last couple of years filling the gap and specializing in providing solutions specifically for podcast publishers.
Before we delve into the second part of our Ultimate Guide to Promoting Your Podcast, if you haven’t read Part 1, click here to go back and peruse the post. Don’t worry, we’ll wait. Why? Well in the first part of our ultimate guide, we touched upon some essential podcasting questions, which include tips and tricks about creating your own website and implementing the perfect marketing and social media strategy for your podcast.
In Part 2, we will focus more specifically on DISTRIBUTION. How can you distribute your podcast to the right people? Well, we’ve got you covered.