Google has made a game-changing announcement for podcasters, unveiling its plans for Google Podcasts, a complete podcast ecosystem.
Google Podcasts – and its future updates – will offer podcasters the chance to potentially double their audience numbers by publishing across the myriad of Google platforms: Google Search Results, Google Podcasts App, Google Voice Assistant and last but definitely not least, Google Home Devices.
The countdown has begun to the beginning of the world’s largest and longest running podcast event – the Podcast Movement is happening in just a few days in Philadelphia! From July 23rd to July 26th, all the best podcasters will gather around the Philadelphia Marriott Downtown to discuss the recent podcasting trends and network with other great podcasters. The latest big news is that Edison Research will unveil a new podcasting research, during a keynote on July 24th.
As a podcaster, you know how important social media is to spreading your audio’s message as widely as possible. And Facebook needs no introduction as a crucial tool in your strategy. With over 2 billion active users, Facebook is the farthest reaching social media site and can undoubtedly help you increase your listeners. That’s why a Facebook Page could be just the tool needed to boost your podcast’s reach.
When you attended your last conference, did you notice people mentioning social media channels? For example, did guest speakers give attendees a hashtag to follow? Or did workshop hosts ask participants to “like” their Facebook pages?
If so, you’ve witnessed individuals maximizing their offline activities, in order to increase their online personas. These methods keep highly-networked audiences engaged with your brand after your in-person encounters. As a podcaster, it’s to your benefit to recreate and personalize these techniques to draw attention to your show,
Research shows that “90% of word-of-mouth conversations about brands take place offline, primarily face-to-face.” While we hope our social media campaigns go viral, the data tells us that most links only reach 5-10 people. Therefore, conversations with folks at the grocery store, your favorite restaurant, a baseball game, or anywhere people meet offline brings a greater sense of credibility.
Create relentless buzz about your podcast. Here are four ways to use your offline networking efforts for online success:
You asked and we listened. Now it’s even easier to get your podcast heard by more people, as we’ve enabled automatic embedding across a range of platforms. Whatever your subject field, we want to make it possible for you to speak to more listeners and most importantly, the right ones. What’s more? The process is extremely simple and takes just seconds.
Heroine podcast is where to tune-in if you want to be inspired by creative and amazing women from all over the world. Sailors to CEOs, artists to authors – there are women from all fields of work and all walks of life. This week we’ve been chatting to its founder and host, Majo Molfino, about how she got into podcasting.
True crime podcasts draw listeners from all over the globe and are some of the most well-known podcasts about, just think Serial. As our #YEPS campaign continues, this week we talk to local journalist turned true-crime podcaster, Richard O Jones, who relays crime stories in a historical context, about how he got his show off the ground and what keeps him going.
Our #YEPS – Your Epic Podcast Story campaign has kicked off with nurse and advisor on all things cosmetic and aesthetic, Paula Young, who gets things started by sharing with us her epic podcast story! It’s A Young Thing demonstrates that also the more specific podcast topics can gain mainstream popularity with listeners and even get you recognized in unexpected places!
If you’re a person who loves to plan and hates leaving things to the last minute, then our latest updates will be right up your street!
At Spreaker we’re aware of how much easier things are when you have the opportunity to get things done ahead of time, and podcasting is no different. That’s exactly why we’ve made it possible to share episode links, schedule social sharing and embed episodes in your blog – all of which are unpublished and all well in advance.
Listening to podcasts is becoming increasingly popular, with more and more people turning to them for their fix of series to binge on. In The Infinite Dial’s latest report, 24% of Americans said that they had listened to a podcast in the last month – a staggering number.
The rising interest in podcasts, is down to a combination of factors: celebrities using them to express their opinions, TV comedy shows being based around the medium and hit shows grabbing the attention of the masses. All of this is great news for podcasting, and what better way to reach this new market of listeners than Spotify?
