Spotify needs no introduction, it’s been a decade since the audio giant launched in Sweden in 2008. Starting out as a music streaming site, the company has now opened its doors to all types of audio. In turn it’s become the most famous digital audio content platform in the world with 159 million users worldwide and a reported 83 million paying subscribers in June 2018 (up from 57 million in June 2017).
Audio isn’t always at the forefront of a marketers mind when they’re thinking to their next product sales campaign, but it should be. Reports increasingly show that podcasts are a great way to connect with the end consumer and with 64% of Americans saying they have bought a product or service they heard through an audio show, the numbers prove it too. Furthermore, podcasts have the power to reach consumers whenever, wherever – a truly priceless commodity.
You’ve probably heard the term RSS Feed, but do you know what a podcast feed means and how important it can be to your podcast and its success? Most people don’t, so don’t worry if you fall into the last category. That’s why we want to breakdown exactly what the term means, why it’s so crucial to getting your podcast heard and how to use it to its maximum potential for your podcast!
Google has made a game-changing announcement for podcasters, unveiling its plans for Google Podcasts, a complete podcast ecosystem.
Google Podcasts – and its future updates – will offer podcasters the chance to potentially double their audience numbers by publishing across the myriad of Google platforms: Google Search Results, Google Podcasts App, Google Voice Assistant and last but definitely not least, Google Home Devices.
The countdown has begun to the beginning of the world’s largest and longest running podcast event – the Podcast Movement is happening in just a few days in Philadelphia! From July 23rd to July 26th, all the best podcasters will gather around the Philadelphia Marriott Downtown to discuss the recent podcasting trends and network with other great podcasters. The latest big news is that Edison Research will unveil a new podcasting research, during a keynote on July 24th.
As a podcaster, you know how important social media is to spreading your audio’s message as widely as possible. And Facebook needs no introduction as a crucial tool in your strategy. With over 2 billion active users, Facebook is the farthest reaching social media site and can undoubtedly help you increase your listeners. That’s why a Facebook Page could be just the tool needed to boost your podcast’s reach.
When you attended your last conference, did you notice people mentioning social media channels? For example, did guest speakers give attendees a hashtag to follow? Or did workshop hosts ask participants to “like” their Facebook pages?
If so, you’ve witnessed individuals maximizing their offline activities, in order to increase their online personas. These methods keep highly-networked audiences engaged with your brand after your in-person encounters. As a podcaster, it’s to your benefit to recreate and personalize these techniques to draw attention to your show,
Research shows that “90% of word-of-mouth conversations about brands take place offline, primarily face-to-face.” While we hope our social media campaigns go viral, the data tells us that most links only reach 5-10 people. Therefore, conversations with folks at the grocery store, your favorite restaurant, a baseball game, or anywhere people meet offline brings a greater sense of credibility.
Create relentless buzz about your podcast. Here are four ways to use your offline networking efforts for online success:
You asked and we listened. Now it’s even easier to get your podcast heard by more people, as we’ve enabled automatic embedding across a range of platforms. Whatever your subject field, we want to make it possible for you to speak to more listeners and most importantly, the right ones. What’s more? The process is extremely simple and takes just seconds.
Heroine podcast is where to tune-in if you want to be inspired by creative and amazing women from all over the world. Sailors to CEOs, artists to authors – there are women from all fields of work and all walks of life. This week we’ve been chatting to its founder and host, Majo Molfino, about how she got into podcasting.
True crime podcasts draw listeners from all over the globe and are some of the most well-known podcasts about, just think Serial. As our #YEPS campaign continues, this week we talk to local journalist turned true-crime podcaster, Richard O Jones, who relays crime stories in a historical context, about how he got his show off the ground and what keeps him going.
