Podcasting Tips

How to Promote Your Podcast

I have a fear that podcasters are taking the “build it and they will come” approach. One’s attitude could quickly become cavalier once their newest episode is uploaded. Sit back, put your feet up, and wait for people to come…

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Why Start Podcasting If You’re a Small Business

As a small business, it can be impossible to find your unique voice in the marketplace and successfully reach your audience. Consumers’ lives are saturated by advertising on a daily basis, so just how can you create brand personality and…

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The Perfect Marriage: Podcasting and Storytelling

(Updated November 2019) We have an innate need to tell stories. Stories provide a way to express our thoughts and feelings and hopefully arrive at common ground with our audience while doing so, despite physical or metaphorical barriers – that’s…

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Podcast Suicide: 5 Errors to Avoid

Here’s what NOT to do for your podcast’s success Do you ever look back to when you were starting out podcasting and kick yourself over things you wish you had done differently? Stuff that you later figured out were making…

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