One of the keys to successful podcasting is finding a support network of other like-minded individuals who are on the same journey. Communities of podcasters provide a great way of filling this need through knowledge exchange and offering inspiration and moral support to one another. That’s why many podcaster communities were started and continue to flourish both online and offline around the world.
Several articles have previously been written about podcaster communities but never before has an in-depth study been carried out, providing a more comprehensive overview of the overall landscape. That’s why at Spreaker we recently decided to survey community organizers, gathering information on podcaster communities that are currently active. In this post, we will look at some of the main conclusions of our study.
Creating engaging content for your podcast should always be your main driving force but never forget the importance of social media, it’s such a fundamental tactic for growing your audience that we wanted to give you the tools to create a strategy for specifically promoting your podcast on Instagram!
Users are changing, attention spans are decreasing, and more people are getting their content via mobile – that’s why having another touchpoint to your listeners can only help you and your podcast.
Let’s look at how to use Instagram promotion and how to use it to the best of its (and your) ability.
How to Get Follows Via Your Bio
It’s the first thing that any potential podcast fan will see/read about you and your podcast and you’ve got just 150 characters to get them interested.
So, how do you promote on Instagram with your bio, in a smart way? Apart from being THE place to summarize what you’re about – it’s also where you should provide users with a link to your podcast (driving traffic to your podcast) and your program’s unique hashtag (helping your searchability). Our top advice is: use bitly to shorten your episode links and get some basic analytics or use many.link to provide users with just one link which will lead them to every platform your podcast is on, your newsletter and website.
And, remember to update your link every time you upload a new episode, that way your followers will know to keep checking back for new content.
We at Spreaker are on a constant mission to better the stats we offer – giving users the tools to maximize their podcasting success. Increasing the insight we offer via statistics and analytics is one of our main goals, and in particular, we love doing it via a combination of your feedback and industry innovations. Inspired recently by what Dan Misener, Head of Audience Development at Pacific Content, wrote here, we’ve been working to create our ‘Listening Evolution’ stats, which we’re pleased to announce are now available in your podcast’s statistics page.
So you’ve come up with a fantastic podcast idea and you need some tips to get up, running and heard. Or perhaps you’ve already gained your good bunch of loving listeners, the ones that will be with you through the highs, the lows and the changes in your content, but you feel the right time has come to up your podcasting game.
One thing’s for sure, a good vocal story requires good listening ears.
(Updated on June 2019) Spotify needs no introduction, it’s been a decade since the audio giant launched in Sweden in 2008. Starting out as a music streaming site, the company has now opened its doors to all types of audio. In turn it’s become the most famous digital audio content platform in the world with 159 million users worldwide and a reported 83 million paying subscribers in June 2018 (up from 57 million in June 2017).
Audio isn’t always at the forefront of a marketers mind when they’re thinking to their next product sales campaign, but it should be. Reports increasingly show that podcasts are a great way to connect with the end consumer and with 64% of Americans saying they have bought a product or service they heard through an audio show, the numbers prove it too. Furthermore, podcasts have the power to reach consumers whenever, wherever – a truly priceless commodity.
(Updated November 2019) You’ve probably heard the term RSS Feed, but do you know what a podcast feed means and how important it can be to your podcast and its success? Most people don’t, so don’t worry if you fall into the last category. That’s why we want to breakdown exactly what the term means, why it’s so crucial to getting your podcast heard and how to use it to its maximum potential for your podcast!
(Updated on June 2019) Google has made a game-changing announcement for podcasters, unveiling its plans for Google Podcasts, a complete podcast ecosystem.
Google Podcasts – and its future updates – will offer podcasters the chance to potentially double their audience numbers by publishing across the myriad of Google platforms: Google Search Results, Google Podcasts App, Google Voice Assistant and last but definitely not least, Google Home Devices.
The countdown has begun to the beginning of the world’s largest and longest running podcast event – the Podcast Movement is happening in just a few days in Philadelphia! From July 23rd to July 26th, all the best podcasters will gather around the Philadelphia Marriott Downtown to discuss the recent podcasting trends and network with other great podcasters. The latest big news is that Edison Research will unveil a new podcasting research, during a keynote on July 24th.