Creating engaging content for your podcast should always be your main driving force but never forget the importance of social media, it’s such a fundamental tactic for growing your audience that we wanted to give you the tools to create a strategy for specifically promoting your podcast on Instagram!

Users are changing, attention spans are decreasing, and more people are getting their content via mobile – that’s why having another touchpoint to your listeners can only help you and your show.

Let’s look at how to use Instagram promotion and how to use it to the best of its (and your) ability.

How to Get Follows Via Your Bio

It’s the first thing that any potential podcast fan will see/read about you and your show and you’ve got just 150 characters to get them interested.

So, how do you promote on Instagram with your bio, in a smart way? Apart from being THE place to summarize what you’re about – it’s also where you should provide users with a link to your show (driving traffic to your podcast) and your program’s unique hashtag (helping your searchability). Our top advice is: use bitly to shorten your episode links and get some basic analytics or use many.link to provide users with just one link which will lead them to every platform your podcast is on, your newsletter and website.

And, remember to update your link every time you upload a new episode, that way your followers will know to keep checking back for new content.