Category : Podcasting Tips

General Podcasting Tips

Top Tricks for Promoting Your Podcast With Instagram

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Creating engaging content for your podcast should always be your main driving force but never forget the importance of social media, it’s such a fundamental tactic for growing your audience that we wanted to give you the tools to create a strategy for specifically promoting your podcast on Instagram!

Users are changing, attention spans are decreasing, and more people are getting their content via mobile – that’s why having another touchpoint to your listeners can only help you and your show.

Let’s look at how to use Instagram promotion and how to use it to the best of its (and your) ability.

How to Get Follows Via Your Bio

It’s the first thing that any potential podcast fan will see/read about you and your show and you’ve got just 150 characters to get them interested.

So, how do you promote on Instagram with your bio, in a smart way? Apart from being THE place to summarize what you’re about – it’s also where you should provide users with a link to your show (driving traffic to your podcast) and your program’s unique hashtag (helping your searchability). Our top advice is: use bitly to shorten your episode links and get some basic analytics or use many.link to provide users with just one link which will lead them to every platform your podcast is on, your newsletter and website.

And, remember to update your link every time you upload a new episode, that way your followers will know to keep checking back for new content.

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Podcasting Tips Product

NEW: Benchmark Your Episodes’ Lifespan with Our Evolution Stats

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We at Spreaker are on a constant mission to better the stats we offer – giving users the tools to maximize their podcasting success. Increasing the insight we offer via statistics and analytics is one of our main goals, and in particular, we love doing it via a combination of your feedback and industry innovations. Inspired recently by what Dan Misener, Head of Audience Development at Pacific Content, wrote here, we’ve been working to create our ‘Listening Evolution’ stats, which we’re pleased to announce are now available in your show’s statistics page.

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Podcasting Tips

Growing your podcast listeners? Try these 8 tips

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So you’ve come up with a fantastic podcast idea and you need some tips to get up, running and heard. Or perhaps you’ve already gained your good bunch of loving listeners, the ones that will be with you through the highs, the lows and the changes in your content, but you feel the right time has come to up your podcasting game.

One thing’s for sure, a good vocal story requires good listening ears.

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Podcasting Tips

How to Submit a Podcast to Spotify

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(Updated on June 2019) Spotify needs no introduction, it’s been a decade since the audio giant launched in Sweden in 2008. Starting out as a music streaming site, the company has now opened its doors to all types of audio. In turn it’s become the most famous digital audio content platform in the world with 159 million users worldwide and a reported 83 million paying subscribers in June 2018 (up from 57 million in June 2017).

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Podcasting Tips

How To Sell Your Product With Podcasts

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Audio isn’t always at the forefront of a marketers mind when they’re thinking to their next product sales campaign, but it should be. Reports increasingly show that podcasts are a great way to connect with the end consumer and with 64% of Americans saying they have bought a product or service they heard through an audio show, the numbers prove it too. Furthermore, podcasts have the power to reach consumers whenever, wherever – a truly priceless commodity.  

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Podcasting Tips

Your RSS Feed: What it is, Why You Need It and How to Use it

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You’ve probably heard the term RSS Feed, but do you know what a podcast feed means and how important it can be to your podcast and its success? Most people don’t, so don’t worry if you fall into the last category. That’s why we want to breakdown exactly what the term means, why it’s so crucial to getting your podcast heard and how to use it to its maximum potential for your podcast!   

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Podcasting Tips

Google Podcasts Submission Explained: All You Need to Know

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(Updated on June 2019) Google has made a game-changing announcement for podcasters, unveiling its plans for Google Podcasts, a complete podcast ecosystem.

Google Podcasts – and its future updates – will offer podcasters the chance to potentially double their audience numbers by publishing across the myriad of Google platforms: Google Search Results, Google Podcasts App, Google Voice Assistant and last but definitely not least, Google Home Devices.

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Podcasting Tips

Podcast Movement 2018 – Your Guide to THE Industry Event

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The countdown has begun to the beginning of the world’s largest and longest running podcast event – the Podcast Movement is happening in just a few days in Philadelphia! From July 23rd to July 26th, all the best podcasters will gather around the Philadelphia Marriott Downtown to discuss the recent podcasting trends and network with other great podcasters. The latest big news is that Edison Research will unveil a new podcasting research, during a keynote on July 24th.

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Podcasting Tips

How A Facebook Page Could Boost Your Podcast and How To Enable Auto-Share

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As a podcaster, you know how important social media is to spreading your audio’s message as widely as possible. And Facebook needs no introduction as a crucial tool in your strategy. With over 2 billion active users, Facebook is the farthest reaching social media site and can undoubtedly help you increase your listeners. That’s why a Facebook Page could be just the tool needed to boost your podcast’s reach.

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News Podcasting Tips

What Offline Networking Means for Online Brand Success

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When you attended your last conference, did you notice people mentioning social media channels? For example, did guest speakers give attendees a hashtag to follow? Or did workshop hosts ask participants to “like” their Facebook pages?

If so, you’ve witnessed individuals maximizing their offline activities, in order to increase their online personas. These methods keep highly-networked audiences engaged with your brand after your in-person encounters. As a podcaster, it’s to your benefit to recreate and personalize these techniques to draw attention to your show,

Research shows that “90% of word-of-mouth conversations about brands take place offline, primarily face-to-face.” While we hope our social media campaigns go viral, the data tells us that most links only reach 5-10 people. Therefore, conversations with folks at the grocery store, your favorite restaurant, a baseball game, or anywhere people meet offline brings a greater sense of credibility.

Create relentless buzz about your podcast. Here are four ways to use your offline networking efforts for online success:

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