We previously shared that IAB Technology Lab (IAB) – a nonprofit consortium that develops standards within the digital media world – released podcast measurement guidelines to help streamline policies for providers like us and podcasters like you. To ensure our software and products meet industry guidelines, Spreaker is working to be IAB certified!
In the past months, we’ve been fine-tuning programming modifications going into effect during the next days. These changes help make our statistics more thorough, which will give you a more accurate analysis of your audiences.
Why are verified readings of my audiences important?
IAB’s guidelines for the podcasting world help ensure everyone in the industry – podcasters, hosting platforms, distribution outlets, ad agencies, and advertisers – “speak the same language” when looking at data.
Spreaker’s IAB certification means your podcast statistics will also be certified. IAB is a trusted brand in the advertising industry, so having compliant statistics and real data at your fingertips can lead to a better connection with potential partners and advertisers.
What does that mean for my podcast statistics?
Adhering to the IAB guidelines helps us deliver clearer insight into the users who listen to your podcast episodes.
Implementing IAB guidelines has improved the way our statistic system detects fake plays and downloads originated by bots. This is a mandatory requirement to achieve IAB guidelines, and as a result, our systems are now more efficient in recognizing legitimate traffic.
IAB guidelines require us to focus on users who have really consumed podcast episodes. The counts you see in your statistics now exclude users who have listened to less than one minute of an episode. This distinction means you’ll have a clearer view of your real audiences.
Additionally, our Devices Statistics can now tell you more about how a podcast was consumed. Apart from most common devices as Desktop, Phone or Tablet, we’ll be able to show if a podcast episode was listened on other devices as Television, Game console or Smart watch. Another advantage is that our Sources Statistics now show a cleaner and better organized list of applications and platforms. This means it’ll be easier for you to understand where most of your listeners come from.
The result: You’ll have a stronger understanding of your listeners, and you can promote your podcast and figures within the industry with total transparency.
About IAB Technology Lab
The IAB Technology Lab is a nonprofit consortium that develops foundational technology and standards that enable growth and trust in the digital media ecosystem. Check out the full Tech Lab podcasting guidelines here.
If you have any questions about these updates, please contact us at firstname.lastname@example.org.