Spotify needs no introduction, it’s been a decade since the audio giant launched in Sweden in 2008. Starting out as a music streaming site, the company has now opened its doors to all types of audio. In turn it’s become the most famous digital audio content platform in the world with 159 million users worldwide and a reported 83 million paying subscribers in June 2018 (up from 57 million in June 2017).
Google has made a game-changing announcement for podcasters, unveiling its plans for Google Podcasts, a complete podcast ecosystem.
Google Podcasts – and its future updates – will offer podcasters the chance to potentially double their audience numbers by publishing across the myriad of Google platforms: Google Search Results, Google Podcasts App, Google Voice Assistant and last but definitely not least, Google Home Devices.
As probably every podcaster already knows, at the end of May, Apple communicated that they will soon require secure podcast feeds as part of publishing podcasts with them.
Heroine podcast is where to tune-in if you want to be inspired by creative and amazing women from all over the world. Sailors to CEOs, artists to authors – there are women from all fields of work and all walks of life. This week we’ve been chatting to its founder and host, Majo Molfino, about how she got into podcasting.
So, you’re thinking about starting a company podcast but you haven’t got round to doing it yet, we give you three reasons why this form of audio content might be just what your business’s content strategy needs in 2018.
In this digital age, podcasts make marketing sense, less people are reading and more people own mobile devices, meaning you need to adapt your content strategy to cater to these changes and when done right, this easily shareable content will allow your business’s message to reach far and wide.
Good Night Stories for Rebel Girls and Good Night Stories for Rebel Girls 2 have been the runaway hits of 2016 and 2017 and now the Rebel Girls movement has been turned into a podcast – ten amazing adventures read by ten captivating storytellers for inspiring girls (and boys!) everywhere to be their own person and unafraid of being different. We were lucky enough to get the chance to chat with the books’ authors, Francesca Cavallo and Elena Favilli, about it and what the future holds for Rebel Girls!
“Video killed the radio star,” sang The Buggles in 1979. For almost 40 years they were so right that some people might have thought that they were soothsayers.
Recently, something’s changed and the radio stars — or the podcast stars, to be precise — are finally having their revenge! Podcasts are becoming increasingly popular, and some of them are so well-followed that even companies are using this medium as a way to conquer new audiences and drive the product they’re selling.
Babbel, the world’s leading language learning app, started an Italian podcast called 4 Verticale in February 2016. The two hosts, Stefano and Giulia, are storytellers who share their experiences with listeners: living abroad, being expats, making fools of themselves in foreign languages, and also sharing Venetian words that are used all over the world and Italian vintage insults. It’s all about being interesting, funny and engaging their audience.